Newsroom Architecture: Helje Solberg, Verdens Gang

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  • More than two million Norwegians read VG every day. That is 50,7 perscent of the population over 12 years. As you see, the picture is complex More than one million only read the online site, 400 000 only the paper. 36 000 read only the mobile-edition of VG. This is an important group to follow. The media future will be mobile media.
  • VG paper and VG Nett. That is two different diciplines, isnt?. Why do we intergrate ?
  • 1, The readers emigrate to digital platforms and products. 2. The competiiton is tougher New business ideas and models are launched all the time. 3 . We are stronger together. As one team – as a mediehouse As a merged organization it is much easier to make a clear publishingstrategy – or more specificly: Paid content strategy. First of all, we are contentproviders. The primarily challenge of the newspaper today is not a platformproblem, but a productproblem. We need to differentiate our products. We need to better understand what drives the willingness to pay I will show you two examples of how we work as a mediahouse.
  • For those who could not stand the weddingnews it was an obtion that allowed you to ignore all the news related to the wedding.
  • The Queen of Norway can steal attention from the bride
  • They have never looked better
  • Here is the bride
  • Now, I will take you to a totally different story. The bombing and shooting in Norway 22 nd this year.
  • .

Transcript

  • 1. Why VG finally integrates Helje Solberg EXECUTIVE EDITOR
    • Oct 6 th 2011,London
  • 2.  
  • 3.
    • Newspaper :
    • 77% user payment
    • Online:
    • 90 % ad revenue
  • 4.
    • Source: TNS Gallup
    • 2000
    • 2007
    • 2011
    • Daily readers
    • VG and VG Nett
    • 1997 to 2011
  • 5. A multitude of new channels, platforms and online businesses
  • 6.
    • A monoproduct transformed to intricate complexity
    • Source: TNS Gallup F&M 2011/9
  • 7. Will we become better by integrating?
  • 8. Why we integrate
    • COMPLEXITY
      • User behaviour
      • Market situation
      • Makes us stronger
    • Paid content strategy: What drives willingness to pay
  • 9. 8.30 am
  • 10.  
  • 11. 10.45 am
  • 12. 11.00 am
  • 13. 11.55 am
  • 14. 1 pm
  • 15. 2.30 pm
  • 16.  
  • 17. GIRL POWER!
  • 18. 6 HOURS OF LIVE VG TV COVERAGE
  • 19.  
  • 20.  
  • 21.  
  • 22.  
  • 23.
    • 15:25:19 22.07.2011
  • 24. 1. Take care of the staff
  • 25. 2. Continous coverage
  • 26. 3. What about the paper?
  • 27.
    • 473 FULL PAGES FROM JULI 23rd TO AUGUST 8th
  • 28.  
  • 29.  
  • 30.  
  • 31.  
  • 32.  
  • 33. Facebookpages ## FACEBOOK ##     NUMBER OF FANS   Total New last month A year from now www.facebook.com/vgnett 88 000 6 800 169 600 www.facebook.com/vgteve 83 500 4 400 136 300 www.facebook.com/vgnettsporten 44 000 1 000 56 000 www.facebook.com/rampelys 19 500 665 27 480 www.facebook.com/vgreise 15 500 500 21 500 www.facebook.com/minmote 10 000 254 13 048 www.facebook.com/bilogmotor 10 000 243 12 916 www.facebook.com/vgspill 4 000 143 5 716 www.facebook.com/vghelg 1 500 24 1 788 www.facebook.com/vgdebatt 1 900 24 2 188 www.facebook.com/vektklubb 1 350 46 1 902 www.facebook.com/vgpluss 900 17 1 104 www.facebook.com/lesernesvg 1 450 123 2 926 TOTAL 281 600 14 239 452 468
  • 34. Theme pages     NUMBER OF FANS   Total New last month   www.facebook.com/brydeg 102 200     www.facebook.com/vglista 45 000     www.facebook.com/togkaos 6 289     www.facebook.com/grensesetting 6 060     www.facebook.com/svineinfluensainorge 6 214     www.facebook.com/nyenorge 4 458     www.facebook.com/norgeikrig 1 924     www.facebook.com/rikingen 1 262     www.facebook.com/samlivsbrudd 410     www.facebook.com/valget2011 3 300     TOTAL 177 117    
  • 35.  
  • 36. What we try to do
    • Platform focus when necessary
    • Multimedia plans for publishing
    • 15 minutes of feedback open for everyone
    • Develop a plan describing what competence we need three years from now
    • Making paid content be platform neutral
  • 37. What we try to do
    • Integrate TECHNOLOGY and the READERS in our journalism
    • Programmers will increasingly be part of editorial teams
    • Build new cross platform publishing tools
  • 38. One management group
    • 50%
    • Editorial
    • Online
    • Women
    • Young
    • 50%
    • Commercial
    • Newspaper
    • Men
    • experienced
    • August 15th we moved out of seven offices and co-locate
    • in an open landscape  
  • 39.
    • Handling multiple editorial products troughout the day