Bringing the outside in: Ed Barrow, chief technical officer, idio platform
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Bringing the outside in: Ed Barrow, chief technical officer, idio platform

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Bringing the outside in: Ed Barrow, chief technical officer, idio platform Bringing the outside in: Ed Barrow, chief technical officer, idio platform Presentation Transcript

  • Intelligent Content Curation
  • Who we are
    • We connect and structure content and customer data to enable intelligent customer relationships
    • We deliver the right content to the right customer at the right time , on the right channel
    • We track every interaction across every channel to understand customer behaviour and target communications throughout their journey
  • Content Curation
    • Content + Context + Trust + Meaning
    • The ongoing classification and grouping of disaggregated pieces of information such that each piece increases in context, meaning, and importance.
  • The Content Pyramid
  • The Power of Curation
    • Gateway : Own your niche. Be a gateway to knowledge
    • Transparency : Amplify the existing voices that resonate with your message
    • Efficiency : Increase potential for engagement
    • Authority : Build a platform for your expert voice
  • Curation Technology
    • Aggregation : effortless format-agnostic integration
    • Analytics : Organising, filtering: Semantic, Social
    • Prediction : Understand the potential value
    • Moderation : User-friendly selection and editing tools
    • Marketing : re-distribution to relevant channels
  • Curation Examples
    • 1759.guinness.com
    • Music, Sport, Entertainment
    • Web, Mobile, Facebook, Email, iAds
    • themediabriefing.com
    • Media industry analysis
    • Web, Mobile, Email, Twitter
    • Innovative Publisher of the Year, Nomination (AOP Awards 2011)
    • magazine.slimfast.co.uk
    • Healthy-Living, Dieting
    • Web, Facebook, Email, Twitter
    • Best Use of Data, Bronze (DMA Awards 2010)
  • The Dark Side…
  • Social Curation Example
    • Overloaded with wire-service alerts but miss social breaking stories
    • No understanding of what breaking-stories would appeal to their audience
    • No way of understanding how their archive of material could support fresh editorial
  • Social Curation Example
    • Monitor market-level social media + track their reader’s behavior on-site to discover real-time trends
    • Integrated with content archive search and external content sources
    • Drive content strategy and respond to market events
    • Target engagement with the authoritivate individuals who broke the original news
  • www.idioplatform.com [email_address]