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Intelligent Content Curation
Who we are <ul><li>We connect and structure content and customer data to enable intelligent customer relationships </li></...
Content Curation <ul><li>Content +  Context + Trust + Meaning </li></ul><ul><li>The ongoing classification and grouping of...
The Content Pyramid
The Power of Curation <ul><li>Gateway : Own your niche. Be a gateway to knowledge </li></ul><ul><li>Transparency : Amplify...
Curation Technology <ul><li>Aggregation : effortless format-agnostic integration </li></ul><ul><li>Analytics : Organising,...
Curation Examples <ul><li>1759.guinness.com </li></ul><ul><li>Music, Sport, Entertainment </li></ul><ul><li>Web, Mobile, F...
The Dark Side…
Social Curation Example <ul><li>Overloaded with wire-service alerts but miss social breaking stories </li></ul><ul><li>No ...
Social Curation Example <ul><li>Monitor market-level social media + track their reader’s behavior on-site to discover real...
www.idioplatform.com [email_address]
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Bringing the outside in: Ed Barrow, chief technical officer, idio platform

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Transcript of "Bringing the outside in: Ed Barrow, chief technical officer, idio platform"

  1. 1. Intelligent Content Curation
  2. 2. Who we are <ul><li>We connect and structure content and customer data to enable intelligent customer relationships </li></ul><ul><li>We deliver the right content to the right customer at the right time , on the right channel </li></ul><ul><li>We track every interaction across every channel to understand customer behaviour and target communications throughout their journey </li></ul>
  3. 3. Content Curation <ul><li>Content + Context + Trust + Meaning </li></ul><ul><li>The ongoing classification and grouping of disaggregated pieces of information such that each piece increases in context, meaning, and importance. </li></ul>
  4. 4. The Content Pyramid
  5. 5. The Power of Curation <ul><li>Gateway : Own your niche. Be a gateway to knowledge </li></ul><ul><li>Transparency : Amplify the existing voices that resonate with your message </li></ul><ul><li>Efficiency : Increase potential for engagement </li></ul><ul><li>Authority : Build a platform for your expert voice </li></ul>
  6. 6. Curation Technology <ul><li>Aggregation : effortless format-agnostic integration </li></ul><ul><li>Analytics : Organising, filtering: Semantic, Social </li></ul><ul><li>Prediction : Understand the potential value </li></ul><ul><li>Moderation : User-friendly selection and editing tools </li></ul><ul><li>Marketing : re-distribution to relevant channels </li></ul>
  7. 7. Curation Examples <ul><li>1759.guinness.com </li></ul><ul><li>Music, Sport, Entertainment </li></ul><ul><li>Web, Mobile, Facebook, Email, iAds </li></ul><ul><li>themediabriefing.com </li></ul><ul><li>Media industry analysis </li></ul><ul><li>Web, Mobile, Email, Twitter </li></ul><ul><li>Innovative Publisher of the Year, Nomination (AOP Awards 2011) </li></ul><ul><li>magazine.slimfast.co.uk </li></ul><ul><li>Healthy-Living, Dieting </li></ul><ul><li>Web, Facebook, Email, Twitter </li></ul><ul><li>Best Use of Data, Bronze (DMA Awards 2010) </li></ul>
  8. 8. The Dark Side…
  9. 9. Social Curation Example <ul><li>Overloaded with wire-service alerts but miss social breaking stories </li></ul><ul><li>No understanding of what breaking-stories would appeal to their audience </li></ul><ul><li>No way of understanding how their archive of material could support fresh editorial </li></ul>
  10. 10. Social Curation Example <ul><li>Monitor market-level social media + track their reader’s behavior on-site to discover real-time trends </li></ul><ul><li>Integrated with content archive search and external content sources </li></ul><ul><li>Drive content strategy and respond to market events </li></ul><ul><li>Target engagement with the authoritivate individuals who broke the original news </li></ul>
  11. 11. www.idioplatform.com [email_address]
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