Bringing the outside in: Ed Barrow, chief technical officer, idio platform
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Bringing the outside in: Ed Barrow, chief technical officer, idio platform

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    Bringing the outside in: Ed Barrow, chief technical officer, idio platform Bringing the outside in: Ed Barrow, chief technical officer, idio platform Presentation Transcript

    • Intelligent Content Curation
    • Who we are
      • We connect and structure content and customer data to enable intelligent customer relationships
      • We deliver the right content to the right customer at the right time , on the right channel
      • We track every interaction across every channel to understand customer behaviour and target communications throughout their journey
    • Content Curation
      • Content + Context + Trust + Meaning
      • The ongoing classification and grouping of disaggregated pieces of information such that each piece increases in context, meaning, and importance.
    • The Content Pyramid
    • The Power of Curation
      • Gateway : Own your niche. Be a gateway to knowledge
      • Transparency : Amplify the existing voices that resonate with your message
      • Efficiency : Increase potential for engagement
      • Authority : Build a platform for your expert voice
    • Curation Technology
      • Aggregation : effortless format-agnostic integration
      • Analytics : Organising, filtering: Semantic, Social
      • Prediction : Understand the potential value
      • Moderation : User-friendly selection and editing tools
      • Marketing : re-distribution to relevant channels
    • Curation Examples
      • 1759.guinness.com
      • Music, Sport, Entertainment
      • Web, Mobile, Facebook, Email, iAds
      • themediabriefing.com
      • Media industry analysis
      • Web, Mobile, Email, Twitter
      • Innovative Publisher of the Year, Nomination (AOP Awards 2011)
      • magazine.slimfast.co.uk
      • Healthy-Living, Dieting
      • Web, Facebook, Email, Twitter
      • Best Use of Data, Bronze (DMA Awards 2010)
    • The Dark Side…
    • Social Curation Example
      • Overloaded with wire-service alerts but miss social breaking stories
      • No understanding of what breaking-stories would appeal to their audience
      • No way of understanding how their archive of material could support fresh editorial
    • Social Curation Example
      • Monitor market-level social media + track their reader’s behavior on-site to discover real-time trends
      • Integrated with content archive search and external content sources
      • Drive content strategy and respond to market events
      • Target engagement with the authoritivate individuals who broke the original news
    • www.idioplatform.com [email_address]