[psuweb13] We Are What They See: Interpersonal User Experience

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Presented with Mallory Wood (@mallorywood) at The Web Conference at Penn State. It's all about crossing the invisible ground between the digital and the embodied worlds and creating a relationship with others.

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[psuweb13] We Are What They See: Interpersonal User Experience

  1. 1. We Are WhatThey SeeInterpersonal User Experience
  2. 2. Mallory WoodmStoner@mallorywoodmStoner.com
  3. 3. Joel G GoodmanAustin • Chicago • St Louis • SoCal@joelgoodmanbraverymedia.co
  4. 4. Why does this matter?AdmissionsBursarStudent LifeFinancial Aid AdvisingAlumniAcademics
  5. 5. Why does this matter?BursarStudent LifeFinancial AidAdvising AlumniAcademicsAdmissions MYUNIVERSITY
  6. 6. UX is about the emotional connection.- aarron walter“Emotional experiences make aprofound impact on our longtermmemory.”Why does this matter?
  7. 7. Our friend maslow
  8. 8. user Experiencehierarchy of needs.FUNCTIONALRELIABLEUSABLEPLEASURABLEvia Aarron Walter
  9. 9. DelightConstituents
  10. 10. Lifetime Engagement Management
  11. 11. Prospect Do I know you?Open You have my attention.Inquiry I want to know more.Visitor We should see more of each other.Applicant I swear, Im only seeing you.Enrollee No really, Im yours.Matriculant I cant imagine being without you.Lifetime Engagement Management
  12. 12. Graduate I laughed, I cried, you changed my life.Recent Alumnus The world is hard. I need your help.Alumnus We used to be so close.Donor Youve done so much, I want to return the favor.Bequest I want others to have this relationship.Lifetime Engagement Management
  13. 13. Lifetime Engagement Management
  14. 14. Creating Positive Emotion:Admissions
  15. 15. Creating Positive Emotion:College of William and Mary
  16. 16. Creating Positive Emotion:Marketing
  17. 17. Creating Positive Emotion:College of William and Mary
  18. 18. Creating Positive Emotion:Advancement
  19. 19. Creating Positive Emotion:Johns Hopkins University
  20. 20. Creating Positive Emotion:Rensselaer Polytechnic Institute
  21. 21. Creating Positive Emotion:Nazareth College
  22. 22. We Are WhatThey SeeInterpersonal User Experience
  23. 23. Thank youmallory.wood@mstoner.commStonerjoel@brvry.meBravery Media

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