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[psuweb13] We Are What They See: Interpersonal User Experience
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[psuweb13] We Are What They See: Interpersonal User Experience

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Presented with Mallory Wood (@mallorywood) at The Web Conference at Penn State. It's all about crossing the invisible ground between the digital and the embodied worlds and creating a relationship ...

Presented with Mallory Wood (@mallorywood) at The Web Conference at Penn State. It's all about crossing the invisible ground between the digital and the embodied worlds and creating a relationship with others.

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[psuweb13] We Are What They See: Interpersonal User Experience [psuweb13] We Are What They See: Interpersonal User Experience Presentation Transcript

  • We Are WhatThey SeeInterpersonal User Experience
  • Mallory WoodmStoner@mallorywoodmStoner.com
  • Joel G GoodmanAustin • Chicago • St Louis • SoCal@joelgoodmanbraverymedia.co
  • Why does this matter?AdmissionsBursarStudent LifeFinancial Aid AdvisingAlumniAcademics
  • Why does this matter?BursarStudent LifeFinancial AidAdvising AlumniAcademicsAdmissions MYUNIVERSITY
  • UX is about the emotional connection.- aarron walter“Emotional experiences make aprofound impact on our longtermmemory.”Why does this matter?
  • Our friend maslow
  • user Experiencehierarchy of needs.FUNCTIONALRELIABLEUSABLEPLEASURABLEvia Aarron Walter
  • DelightConstituents
  • Lifetime Engagement Management
  • Prospect Do I know you?Open You have my attention.Inquiry I want to know more.Visitor We should see more of each other.Applicant I swear, Im only seeing you.Enrollee No really, Im yours.Matriculant I cant imagine being without you.Lifetime Engagement Management
  • Graduate I laughed, I cried, you changed my life.Recent Alumnus The world is hard. I need your help.Alumnus We used to be so close.Donor Youve done so much, I want to return the favor.Bequest I want others to have this relationship.Lifetime Engagement Management
  • Lifetime Engagement Management
  • Creating Positive Emotion:Admissions
  • Creating Positive Emotion:College of William and Mary
  • Creating Positive Emotion:Marketing
  • Creating Positive Emotion:College of William and Mary
  • Creating Positive Emotion:Advancement
  • Creating Positive Emotion:Johns Hopkins University
  • Creating Positive Emotion:Rensselaer Polytechnic Institute
  • Creating Positive Emotion:Nazareth College
  • We Are WhatThey SeeInterpersonal User Experience
  • Thank youmallory.wood@mstoner.commStonerjoel@brvry.meBravery Media