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Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia
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Change the Future: Borrowing Ideas, Design, & Strategy From Beyond Academia

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  • 1. @joelgoodman CHANGE FUTUREthe
  • 2. AUSTIN, TEXAS ★ Tacos ★ Tech ★ Music ★ Design
  • 3. JOEL G GOODMAN @joelgoodman
  • 4. braverymedia.co @braverymedia
  • 5. Borrowing Ideas, Design, & Strategy From Beyond Academia
  • 6. what do you consider yourself professionally?
  • 7. mathematics training legal precedent Engineering psychological research social issues city & urban planning Economics & Business Medical Research public health education training Science Advances media & cultural analysis divinity & religious issues communication theory
  • 8. BUT the prestige of digital work is ALWAYS OWNED BY SOMEONE ELSE.
  • 9. truth? we Beg, Borrow, & Steal our web strategies
  • 10. LET’S LOOK AT TECH BLOGS
  • 11. LET’S LOOK AT Airlines
  • 12. The Sad News
  • 13. Despite all of the data
  • 14. we like... Sliders lots of jargon all the navigation giant hero images
  • 15. We Got trolled
  • 16. A change in thinking.
  • 17. Think like a hacker
  • 18. WAIT, WHAT?
  • 19. It was like a game to me; like a hacker, trying to find new ways to do things. Photo by Michael Bulbenko 7 October 2013 / #heweb13
  • 20. ...using your mind to come up with original actions. Thinking instead of always following what the book says—that’s real thinking. Deep thinking. Photo by Michael Bulbenko Steve Wozniak 7 October 2013 / #heweb13
  • 21. This from a 
 bottom-line focused company
  • 22. and then…
  • 23. #hustleishope
  • 24. Creative thinking breeds risky ideas (in a good way).
  • 25. If you take a risk and it works, everyone will copy it.
  • 26. Interesting Things.
  • 27. Interesting Things.
  • 28. http://packagrapp.com
  • 29. http://packagrapp.com
  • 30. Interesting Things.
  • 31. What 
 about yoU?
  • 32. INSPIRATION dribbble.com smashingmagazine.com alistapart.com
  • 33. How can you help set Your work apart? (and your other questions)
  • 34. braverymedia.co @braverymedia