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ALL IN THE GAME   PRESENTED BY JOEL G GOODMAN          #AIM8   @joelgoodman
WHAT DO YOU MEAN BYTRANSMEDIA?                        #AIM8   @joelgoodman
iPhone; Laptop, iPad: Daxx Longaphie; Browser: Fernando Vasconcelos, from The Noun Project   #AIM8   @joelgoodman
Mountain: Marco Acri; Paper Airplane: Scott Lewis; Chair: Liza Keller, from The Noun Project   #AIM8   @joelgoodman
City: Thibault Geffroy, from The Noun Project   #AIM8   @joelgoodman
iPhone, from The Noun Project   #AIM8   @joelgoodman
ALL CLEAR?             #AIM8   @joelgoodman
ALL IN THE GAME   PRESENTED BY JOEL G GOODMAN          #AIM8   @joelgoodman
Crash Test Dummy: Luis Prado, from The Noun Project   #AIM8   @joelgoodman
Glasses: Kyle Scott, from The Noun Project   #AIM8   @joelgoodman
Light Bulb: Designers CO.R; Like: Jon Caserta; Parachute: Jason Schmitt; from The Noun Project   #AIM8   @joelgoodman
#AIM8   @joelgoodman
Connection: Pedro Romalho, from The Noun Project   #AIM8   @joelgoodman
Community: Michael Rowe, from The Noun Project   #AIM8   @joelgoodman
LESSON #1do your research                   #AIM8   @joelgoodman
+Data: Romeo Barreto, from The Noun Project       #AIM8   @joelgoodman
CONJECTURE == RISK                     #AIM8   @joelgoodman
Community: Michael Rowe, from The Noun Project   #AIM8   @joelgoodman
#AIM8   @joelgoodman
and      #AIM8   @joelgoodman
LESSON #2INCLUDE CURRENT STUDENTS      IN YOUR PLANS                      #AIM8   @joelgoodman
Alex   matt              #AIM8   @joelgoodman
#AIM8   @joelgoodman
Presidenordt     Dr. Allison Alcorn      Dr. William Washington      Chaplain                                     Dr. Tony...
Community: Michael Rowe; Death: Alfredo Astort, from The Noun Project   #AIM8   @joelgoodman
#AIM8   @joelgoodman
Checklist: Aaron Dodson, from The Noun Project   #AIM8   @joelgoodman
Checklist: Aaron Dodson, from The Noun Project   #AIM8   @joelgoodman
Checklist: Aaron Dodson, from The Noun Project   #AIM8   @joelgoodman
Checklist: Aaron Dodson, from The Noun Project   #AIM8   @joelgoodman
LESSON #3INCLUDE MOAR STUDENTS     IN YOUR PLANS                     #AIM8   @joelgoodman
Turkey, from The Noun Project   #AIM8   @joelgoodman
Sword: studioastic, from The Noun Project   #AIM8   @joelgoodman
Community: Michael Rowe, from The Noun Project   #AIM8   @joelgoodman
Share: Anand Nair; Hot Rod: Andrew Cameron, from The Noun Project   #AIM8   @joelgoodman
LESSON #4Be Visible on Campus                       #AIM8   @joelgoodman
#AIM8   @joelgoodman
#AIM8   @joelgoodman
Coin Operated Binoculars: Simon Child, from The Noun Project   #AIM8   @joelgoodman
LESSON #5     Define how youmeasure success up front                      #AIM8   @joelgoodman
Community: Michael Rowe, from The Noun Project   #AIM8   @joelgoodman
LESSON #6Be Flexible               #AIM8   @joelgoodman
Community: Michael Rowe, from The Noun Project   #AIM8   @joelgoodman
Community: Michael Rowe; Fence: dsathyaraj, from The Noun Project   #AIM8   @joelgoodman
Community: Michael Rowe, from The Noun Project   #AIM8   @joelgoodman
BUT OVERALLFIGHT TO DO COOL THINGS                       #AIM8   @joelgoodman
JOEL G GOODMAN Principal, Bravery Transmedia         joel@brvry.me@joelgoodman • @braverymedia  braverytransmedia.com
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All in the Game: Mobilizing your campus transmedia

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Part case study, part general encouragement to workers in higher education. This is a call for us to do more cool things.

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  • Mobilizing your campus transmedia. \n6 years in higher ed web marketing\nNow in Austin. Bravery Transmedia. #AIM8 @joelgoodman\n
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  • But these things take place in the physical world too.\n
  • But these things take place in the physical world too.\n
  • But these things take place in the physical world too.\n
  • The digital and embodied worlds overlap.\n
  • The digital and embodied worlds overlap.\n
  • How often do you pull out your phone and check your conversations without realizing it?\nThe digital is just a layer on top of the embodied world. And we can hop across them transmedia.\n
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  • Looking for ways to\nincrease our yield\nhigh impact\n
  • Looking for ways to\nincrease our yield\nhigh impact\n
  • struggle - how do we effectively get the buy-in we need to do really cool things?\n\n
  • Brilliant\nRelevant\nTotally exciting\n
  • Brilliant\nRelevant\nTotally exciting\n
  • Brilliant\nRelevant\nTotally exciting\n
  • Brilliant\nRelevant\nTotally exciting\n
  • Brilliant\nRelevant\nTotally exciting\n
  • Brilliant\nRelevant\nTotally exciting\n
  • Knowing the fight to get buy-in could be difficult if not impossible.\nFear of speaking up.\nToday we’re going to talk about how we did it, and how it could help you.\n
  • Accepted students making connections with our \ncampus community\n
  • Accepted students making connections with our \ncampus community\n
  • Role played in\nbetter yield, increased morale, and better community unification\n
  • Role played in\nbetter yield, increased morale, and better community unification\n
  • Role played in\nbetter yield, increased morale, and better community unification\n
  • \n
  • Make sure you have data to back up your plan.\nWithout reasoned data to backup your excitement, the things you want to do can easily come across as conjecture. When it comes to doing cool things...\n
  • Make sure you have data to back up your plan.\nWithout reasoned data to backup your excitement, the things you want to do can easily come across as conjecture. When it comes to doing cool things...\n
  • Make sure you have data to back up your plan.\nWithout reasoned data to backup your excitement, the things you want to do can easily come across as conjecture. When it comes to doing cool things...\n
  • Conjecture is the same thing as risk to those who need convincing.\nFor us in defining the results we wanted to see...\n
  • ... we piqued the interest of the decision makers\n
  • ... we piqued the interest of the decision makers\n
  • ... we piqued the interest of the decision makers\n
  • ... we piqued the interest of the decision makers\n
  • So, we had an idea that we thought was great. It started with flat stanley\n\n
  • wanted to include faculty, staff, and president + make accessible to incoming students.\nWe recognized we might be out of touch.\n
  • wanted to include faculty, staff, and president + make accessible to incoming students.\nWe recognized we might be out of touch.\n
  • wanted to include faculty, staff, and president + make accessible to incoming students.\nWe recognized we might be out of touch.\n
  • We needed checks and balances\n
  • Created internship slots.\nThey not only validated our ideas, but made them more robust.\nAfter multiple strategy meetings we came up with something like this\n
  • Chosen faculty and staff members would become the captains of color-coded teams and assisted by hand-picked students who were already heavily involved in shaping our campus community (RAs, Student Ambassadors, and students from our Emerging Leaders program). Their likenesses were turned into...\n
  • Chosen faculty and staff members would become the captains of color-coded teams and assisted by hand-picked students who were already heavily involved in shaping our campus community (RAs, Student Ambassadors, and students from our Emerging Leaders program). Their likenesses were turned into...\n
  • Chosen faculty and staff members would become the captains of color-coded teams and assisted by hand-picked students who were already heavily involved in shaping our campus community (RAs, Student Ambassadors, and students from our Emerging Leaders program). Their likenesses were turned into...\n
  • Chosen faculty and staff members would become the captains of color-coded teams and assisted by hand-picked students who were already heavily involved in shaping our campus community (RAs, Student Ambassadors, and students from our Emerging Leaders program). Their likenesses were turned into...\n
  • Chosen faculty and staff members would become the captains of color-coded teams and assisted by hand-picked students who were already heavily involved in shaping our campus community (RAs, Student Ambassadors, and students from our Emerging Leaders program). Their likenesses were turned into...\n
  • Chosen faculty and staff members would become the captains of color-coded teams and assisted by hand-picked students who were already heavily involved in shaping our campus community (RAs, Student Ambassadors, and students from our Emerging Leaders program). Their likenesses were turned into...\n
  • Flat Captains... and handed out to our students\n2. Our current students were distributed among these teams ahead of our first mailings to accepted students.\nAccepted students would receive their own Flat Captain and team assignment.\ndesigned to create a welcoming atmosphere. Easy to connect with current students & staff....\n
  • Flat Captains... and handed out to our students\n2. Our current students were distributed among these teams ahead of our first mailings to accepted students.\nAccepted students would receive their own Flat Captain and team assignment.\ndesigned to create a welcoming atmosphere. Easy to connect with current students & staff....\n
  • Flat Captains... and handed out to our students\n2. Our current students were distributed among these teams ahead of our first mailings to accepted students.\nAccepted students would receive their own Flat Captain and team assignment.\ndesigned to create a welcoming atmosphere. Easy to connect with current students & staff....\n
  • Flat Captains... and handed out to our students\n2. Our current students were distributed among these teams ahead of our first mailings to accepted students.\nAccepted students would receive their own Flat Captain and team assignment.\ndesigned to create a welcoming atmosphere. Easy to connect with current students & staff....\n
  • Flat Captains... and handed out to our students\n2. Our current students were distributed among these teams ahead of our first mailings to accepted students.\nAccepted students would receive their own Flat Captain and team assignment.\ndesigned to create a welcoming atmosphere. Easy to connect with current students & staff....\n
  • Flat Captains... and handed out to our students\n2. Our current students were distributed among these teams ahead of our first mailings to accepted students.\nAccepted students would receive their own Flat Captain and team assignment.\ndesigned to create a welcoming atmosphere. Easy to connect with current students & staff....\n
  • See, our facebook community was dead, very few students were on Twitter, and general community happened on campus and not much elsewhere.\nNeeded to jumpstart community involvement where new students would be gathering.\n
  • See, our facebook community was dead, very few students were on Twitter, and general community happened on campus and not much elsewhere.\nNeeded to jumpstart community involvement where new students would be gathering.\n
  • So we created groups for each team\nlaunched a FB app that I built to help guide them into their community spaces.\nContent & People were ready and waiting for new students\n
  • So we created groups for each team\nlaunched a FB app that I built to help guide them into their community spaces.\nContent & People were ready and waiting for new students\n
  • We put challenges to the campus community\n
  • We put challenges to the campus community\n
  • We put challenges to the campus community that involved taking their Flat Captain on different missions and posting photos or videos to their team groups. Those photos were voted on inside the group to choose the best ones. \n
  • The posts that got the most number of team Likes were launched to the weekly finals. Our very own Gamemaster (Matt Allen) would repost the best post from each group to the main Undergrad page. And again, the one that got the most likes (this time from anyone who visited the page) won, and their team got points.\n
  • We developed most of the challenges ahead of time, leaving wildcard challenges up to the discretion of the Gamemaster (and the Marketing team). The campus community joined in 3 weeks before the general acceptance mailing went out, and by the time our accepted students got their team assignments, there was a lot of fun rivalry, tons of great images and videos, and personal greetings from the captains lighting up the Facebook groups and page. So we learned something else from the feedback...\n
  • \n
  • Our community was hungry for something fun like this and...\n
  • they thrived on the rivalry - especially with their professors and student affairs staff being in on it.\nOne happy side effect of trying to create a...\n
  • welcoming experience for incoming students was that we actually created a stronger campus community...\n
  • welcoming experience for incoming students was that we actually created a stronger campus community...\n
  • welcoming experience for incoming students was that we actually created a stronger campus community...\n
  • welcoming experience for incoming students was that we actually created a stronger campus community...\n
  • welcoming experience for incoming students was that we actually created a stronger campus community...\n
  • welcoming experience for incoming students was that we actually created a stronger campus community...\n
  • welcoming experience for incoming students was that we actually created a stronger campus community...\n
  • welcoming experience for incoming students was that we actually created a stronger campus community...\n
  • welcoming experience for incoming students was that we actually created a stronger campus community...\n
  • welcoming experience for incoming students was that we actually created a stronger campus community...\n
  • welcoming experience for incoming students was that we actually created a stronger campus community...\n
  • welcoming experience for incoming students was that we actually created a stronger campus community...\n
  • welcoming experience for incoming students was that we actually created a stronger campus community...\n
  • welcoming experience for incoming students was that we actually created a stronger campus community...\n
  • welcoming experience for incoming students was that we actually created a stronger campus community...\n
  • welcoming experience for incoming students was that we actually created a stronger campus community...\n
  • welcoming experience for incoming students was that we actually created a stronger campus community...\n
  • welcoming experience for incoming students was that we actually created a stronger campus community...\n
  • welcoming experience for incoming students was that we actually created a stronger campus community...\n
  • welcoming experience for incoming students was that we actually created a stronger campus community...\n
  • that was mobilized to talk about and and share campus happenings online and in-person.\n\nSo, being a Christian school, we used one of the chapel gatherings to kick-off the game...\n
  • that was mobilized to talk about and and share campus happenings online and in-person.\n\nSo, being a Christian school, we used one of the chapel gatherings to kick-off the game...\n
  • \n
  • After launch the gamemasters put up posters around campus and held weekly social events in our student center...\n
  • Marketing had giant foam cutout versions of the captains made and let them loose to the students.\nThese event provided photo and video-ops and, in turn, spurred on more participation and created more content for us.\nThe team scores were tallied each week and reported both on Facebook and on campus.\n
  • Marketing had giant foam cutout versions of the captains made and let them loose to the students.\nThese event provided photo and video-ops and, in turn, spurred on more participation and created more content for us.\nThe team scores were tallied each week and reported both on Facebook and on campus.\n
  • Marketing had giant foam cutout versions of the captains made and let them loose to the students.\nThese event provided photo and video-ops and, in turn, spurred on more participation and created more content for us.\nThe team scores were tallied each week and reported both on Facebook and on campus.\n
  • The momentum for this game was kept going because we had dedicated students running it, who were active on campus. Visibility is key to growing that kind of community – essentially giving your campus something to rally around.\n\nNow, I’ve been talking a lot our on-campus community and the changes... \n
  • \n
  • We wanted 3 things better yield, increased morale, and better community unification\nAnd we were surprised by the impact this had on-campus.\n
  • We wanted 3 things better yield, increased morale, and better community unification\nAnd we were surprised by the impact this had on-campus.\n
  • We wanted 3 things better yield, increased morale, and better community unification\nAnd we were surprised by the impact this had on-campus.\n
  • \n
  • The 3 things we wanted: better yield, increased morale, and better community unification\nworked more to \n
  • strengthen retention - we saw a massive response from our students, and pretty decent social activity from our accepted students. \nBut they’re connected anyway, right?\n
  • the more faces like this we see on campus, the more good things are being said about our institutions in the real world. Whether those conversations happen across devices, one-on-one, or in some way that hasn’t been invented yet, better things are being said and written.\nIf you take one thing away from this session, I hope it’s this:\n
  • the more faces like this we see on campus, the more good things are being said about our institutions in the real world. Whether those conversations happen across devices, one-on-one, or in some way that hasn’t been invented yet, better things are being said and written.\nIf you take one thing away from this session, I hope it’s this:\n
  • the more faces like this we see on campus, the more good things are being said about our institutions in the real world. Whether those conversations happen across devices, one-on-one, or in some way that hasn’t been invented yet, better things are being said and written.\nIf you take one thing away from this session, I hope it’s this:\n
  • the more faces like this we see on campus, the more good things are being said about our institutions in the real world. Whether those conversations happen across devices, one-on-one, or in some way that hasn’t been invented yet, better things are being said and written.\nIf you take one thing away from this session, I hope it’s this:\n
  • the more faces like this we see on campus, the more good things are being said about our institutions in the real world. Whether those conversations happen across devices, one-on-one, or in some way that hasn’t been invented yet, better things are being said and written.\nIf you take one thing away from this session, I hope it’s this:\n
  • the more faces like this we see on campus, the more good things are being said about our institutions in the real world. Whether those conversations happen across devices, one-on-one, or in some way that hasn’t been invented yet, better things are being said and written.\nIf you take one thing away from this session, I hope it’s this:\n
  • the more faces like this we see on campus, the more good things are being said about our institutions in the real world. Whether those conversations happen across devices, one-on-one, or in some way that hasn’t been invented yet, better things are being said and written.\nIf you take one thing away from this session, I hope it’s this:\n
  • the more faces like this we see on campus, the more good things are being said about our institutions in the real world. Whether those conversations happen across devices, one-on-one, or in some way that hasn’t been invented yet, better things are being said and written.\nIf you take one thing away from this session, I hope it’s this:\n
  • the more faces like this we see on campus, the more good things are being said about our institutions in the real world. Whether those conversations happen across devices, one-on-one, or in some way that hasn’t been invented yet, better things are being said and written.\nIf you take one thing away from this session, I hope it’s this:\n
  • the more faces like this we see on campus, the more good things are being said about our institutions in the real world. Whether those conversations happen across devices, one-on-one, or in some way that hasn’t been invented yet, better things are being said and written.\nIf you take one thing away from this session, I hope it’s this:\n
  • the more faces like this we see on campus, the more good things are being said about our institutions in the real world. Whether those conversations happen across devices, one-on-one, or in some way that hasn’t been invented yet, better things are being said and written.\nIf you take one thing away from this session, I hope it’s this:\n
  • the more faces like this we see on campus, the more good things are being said about our institutions in the real world. Whether those conversations happen across devices, one-on-one, or in some way that hasn’t been invented yet, better things are being said and written.\nIf you take one thing away from this session, I hope it’s this:\n
  • the more faces like this we see on campus, the more good things are being said about our institutions in the real world. Whether those conversations happen across devices, one-on-one, or in some way that hasn’t been invented yet, better things are being said and written.\nIf you take one thing away from this session, I hope it’s this:\n
  • the more faces like this we see on campus, the more good things are being said about our institutions in the real world. Whether those conversations happen across devices, one-on-one, or in some way that hasn’t been invented yet, better things are being said and written.\nIf you take one thing away from this session, I hope it’s this:\n
  • the more faces like this we see on campus, the more good things are being said about our institutions in the real world. Whether those conversations happen across devices, one-on-one, or in some way that hasn’t been invented yet, better things are being said and written.\nIf you take one thing away from this session, I hope it’s this:\n
  • the more faces like this we see on campus, the more good things are being said about our institutions in the real world. Whether those conversations happen across devices, one-on-one, or in some way that hasn’t been invented yet, better things are being said and written.\nIf you take one thing away from this session, I hope it’s this:\n
  • the more faces like this we see on campus, the more good things are being said about our institutions in the real world. Whether those conversations happen across devices, one-on-one, or in some way that hasn’t been invented yet, better things are being said and written.\nIf you take one thing away from this session, I hope it’s this:\n
  • the more faces like this we see on campus, the more good things are being said about our institutions in the real world. Whether those conversations happen across devices, one-on-one, or in some way that hasn’t been invented yet, better things are being said and written.\nIf you take one thing away from this session, I hope it’s this:\n
  • the more faces like this we see on campus, the more good things are being said about our institutions in the real world. Whether those conversations happen across devices, one-on-one, or in some way that hasn’t been invented yet, better things are being said and written.\nIf you take one thing away from this session, I hope it’s this:\n
  • the more faces like this we see on campus, the more good things are being said about our institutions in the real world. Whether those conversations happen across devices, one-on-one, or in some way that hasn’t been invented yet, better things are being said and written.\nIf you take one thing away from this session, I hope it’s this:\n
  • \n
  • \n
  • Transcript of "All in the Game: Mobilizing your campus transmedia"

    1. 1. ALL IN THE GAME PRESENTED BY JOEL G GOODMAN #AIM8 @joelgoodman
    2. 2. WHAT DO YOU MEAN BYTRANSMEDIA? #AIM8 @joelgoodman
    3. 3. iPhone; Laptop, iPad: Daxx Longaphie; Browser: Fernando Vasconcelos, from The Noun Project #AIM8 @joelgoodman
    4. 4. Mountain: Marco Acri; Paper Airplane: Scott Lewis; Chair: Liza Keller, from The Noun Project #AIM8 @joelgoodman
    5. 5. City: Thibault Geffroy, from The Noun Project #AIM8 @joelgoodman
    6. 6. iPhone, from The Noun Project #AIM8 @joelgoodman
    7. 7. ALL CLEAR? #AIM8 @joelgoodman
    8. 8. ALL IN THE GAME PRESENTED BY JOEL G GOODMAN #AIM8 @joelgoodman
    9. 9. Crash Test Dummy: Luis Prado, from The Noun Project #AIM8 @joelgoodman
    10. 10. Glasses: Kyle Scott, from The Noun Project #AIM8 @joelgoodman
    11. 11. Light Bulb: Designers CO.R; Like: Jon Caserta; Parachute: Jason Schmitt; from The Noun Project #AIM8 @joelgoodman
    12. 12. #AIM8 @joelgoodman
    13. 13. Connection: Pedro Romalho, from The Noun Project #AIM8 @joelgoodman
    14. 14. Community: Michael Rowe, from The Noun Project #AIM8 @joelgoodman
    15. 15. LESSON #1do your research #AIM8 @joelgoodman
    16. 16. +Data: Romeo Barreto, from The Noun Project #AIM8 @joelgoodman
    17. 17. CONJECTURE == RISK #AIM8 @joelgoodman
    18. 18. Community: Michael Rowe, from The Noun Project #AIM8 @joelgoodman
    19. 19. #AIM8 @joelgoodman
    20. 20. and #AIM8 @joelgoodman
    21. 21. LESSON #2INCLUDE CURRENT STUDENTS IN YOUR PLANS #AIM8 @joelgoodman
    22. 22. Alex matt #AIM8 @joelgoodman
    23. 23. #AIM8 @joelgoodman
    24. 24. Presidenordt Dr. Allison Alcorn Dr. William Washington Chaplain Dr. Tony B lif Scott Samuelson Katherine Knitt eckhamCraig Wil aptain C Orange Team Captain Red Team Captain Yellow Team Captain Purple Team Captain Green Team C aptain Blue Team #AIM8 @joelgoodman
    25. 25. Community: Michael Rowe; Death: Alfredo Astort, from The Noun Project #AIM8 @joelgoodman
    26. 26. #AIM8 @joelgoodman
    27. 27. Checklist: Aaron Dodson, from The Noun Project #AIM8 @joelgoodman
    28. 28. Checklist: Aaron Dodson, from The Noun Project #AIM8 @joelgoodman
    29. 29. Checklist: Aaron Dodson, from The Noun Project #AIM8 @joelgoodman
    30. 30. Checklist: Aaron Dodson, from The Noun Project #AIM8 @joelgoodman
    31. 31. LESSON #3INCLUDE MOAR STUDENTS IN YOUR PLANS #AIM8 @joelgoodman
    32. 32. Turkey, from The Noun Project #AIM8 @joelgoodman
    33. 33. Sword: studioastic, from The Noun Project #AIM8 @joelgoodman
    34. 34. Community: Michael Rowe, from The Noun Project #AIM8 @joelgoodman
    35. 35. Share: Anand Nair; Hot Rod: Andrew Cameron, from The Noun Project #AIM8 @joelgoodman
    36. 36. LESSON #4Be Visible on Campus #AIM8 @joelgoodman
    37. 37. #AIM8 @joelgoodman
    38. 38. #AIM8 @joelgoodman
    39. 39. Coin Operated Binoculars: Simon Child, from The Noun Project #AIM8 @joelgoodman
    40. 40. LESSON #5 Define how youmeasure success up front #AIM8 @joelgoodman
    41. 41. Community: Michael Rowe, from The Noun Project #AIM8 @joelgoodman
    42. 42. LESSON #6Be Flexible #AIM8 @joelgoodman
    43. 43. Community: Michael Rowe, from The Noun Project #AIM8 @joelgoodman
    44. 44. Community: Michael Rowe; Fence: dsathyaraj, from The Noun Project #AIM8 @joelgoodman
    45. 45. Community: Michael Rowe, from The Noun Project #AIM8 @joelgoodman
    46. 46. BUT OVERALLFIGHT TO DO COOL THINGS #AIM8 @joelgoodman
    47. 47. JOEL G GOODMAN Principal, Bravery Transmedia joel@brvry.me@joelgoodman • @braverymedia braverytransmedia.com
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