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    Vlnyc april 2011 Vlnyc april 2011 Document Transcript

    • Visit Our Real Estate Knowledge Bank @ WWW.VERTICALLIVINGNYC.COM INSIDE VERTICAL LIVINGYNC A Vertical Living Team Publication APRIL 2011 Team Leader, Frank Cuneo Manhattan Real Estate is A Lifestyle™ CHELSEA MARKET YOUR ONE STOP SHOPGREAT HIDDENCHELSEAREAL ESTATE SPRING ISSUEMASTERPIECES - EATALY’S BEER GARDEN - TOP SHOPPING PICKS - GOOGLE’S NEW HOME - BEST SHOPPING PICKS + MORE INSIDE
    • table of contents 04 - Chelsea Neighborhood Overview 08 - Eataly’s Rooftop Beer Garden 10 - Chelsea’s Dream to be Awakened 12 -Modernized Chelsea Loft 14 - Chelsea Market Today + Yesteryear 20 - Best Shopping Picks 22 - Hotel Chelsea Takes The Spotlight 24 - Google Focuses on Chelsea 28 - Living with Books + Art 32 -Whitney Extension - Concept or Reality?2 - Inside Vertical Living - APRIL 2011 | Manhattan Real Estate is A Lifestyle™
    • Visit Our Real Estate Knowledge Bank Bank @ WWW.VERTICALLIVINGNYC.COM Visit Our Real Estate Knowledge @ www.verticallivingnyc.com VERTICAL N C Y LIVING HOME PAGE NOW FEATURING: - Vertical Thoughts - Our Neighborhood Favorites - Article Follow Ups - Manhattan Surveys Our KNOWLEDGE BANK Features Multimedia and content Of Manhattan’s Residential Neighborhoods. Inside Vertical Living - JANUARY 2011 | Manhattan Real Estate is A Lifestyle™ - 3
    • CHELSEAN E I G H B O R H O O D O V E R V I E WHISTORY estate on to his daughter, Charity, who, with her husband Benjamin Moore, added land on the south of the estate, extending it to 19th Street. The house was the birthplace of their son, Clement Clarke Moore, who in turn inherited the property. Moore is generally credited with writing “A Visit From St. Nicholas” and was the author of the first Greek and Hebrew lexicons printed in the United States. In 1827, Moore gave the land of his apple or- chard to the Episcopal Diocese of New York for “Chelsea”, drawn by a daughter of the General Theological Seminary, which built Clement Clarke Moore its brownstone Gothic, tree-shaded campusC south of the manor house. Despite his objec- helsea takes its name from the estate tions to the Commissioner’s Plan of 1811, which and Federal-style house of retired ran the new Ninth Avenue through the middle British Major Thomas Clarke, who of his estate, Moore began the developmentobtained the property when he bought the of Chelsea with the help of James N. Wells, di-farm of Jacob Somerindyck on August 16, viding it up into lots along Ninth Avenue and1750. The land was bounded by what would selling them to well-heeled New Yorkers. Cove-become 21st and 24th Streets, from the Hudson nants in the deeds of sale specified what couldRiver to Eighth Avenue. Clarke chose the name be built on the land – stables, manufacturing“Chelsea” after the manor of Chelsea, London, and commercial uses were forbidden – as wellhome to Sir Thomas More. Clarke passed the as architectural details of the buildings.4 - Inside Vertical Living - APRIL 2011 | Manhattan Real Estate is A Lifestyle™
    • Visit Our Real Estate Knowledge Bank @ WWW.VERTICALLIVINGNYC.COM Renovated townhouses along 23rd StreetThe new neighborhood thrived for three railroad spur.[ As well as the piers, warehousesdecades, with many single family homes and and factories, the industrial area west ofrowhouses, in the process expanding past the Tenth Avenue also included lumberyards andoriginal boundaries of Clarke’s estate, but an breweries, and tenements built to house theindustrial zone also began to develop along the workers. With the immigrant population cameHudson.[5] In 1847 the Hudson River Railroad laid the political domination of the neighborhood byits freight tracks up a right-of-way between the Tammany Hall machine, as well as festeringTenth and Eleventh Avenues, separating ethnic tensions: around 67 people died in a riotChelsea from the Hudson River waterfront. between Irish Catholics and Irish Protestants onThe industrialization of western Chelsea July 12, 1871, which took place around 24thfollowed, and brought immigrant populations Street and Eighth Avenue. The social problemsfrom many countries to work in the factories, of the area’s workers provoked John Lovejoyincluding a large number of Irish immigrants, Elliot to form the Hudson Guild in 1897, one of thewho dominated work on the Hudson River first settlement houses – private organizationspiers that lined the nearby waterfront and designed to provide social services.the truck terminals integrated with the freight Inside Vertical Living - APRIL 2011 | Manhattan Real Estate is A Lifestyle™ - 5
    • CHELSEAN E I G H B O R H O O D OV E R V I E W Part of the 23rd Street facade of the London Terrace apartment complex Part of the 23rd Street facade of the London Street, while other studios were located on Terrace apartment complex, as seen from 23rd and 21st Streets. the High Line at 20th Street. The complex London Terrace was one of the world’s takes up the full block between Ninth largest apartment blocks when it opened and Tenth Avenues and 23rd and 24th Streets. in 1930, with a swimming pool, solarium, A theatre district formed in the area by gymnasium, and doormen dressed as London 1869, and soon West 23rd Street was the bobbies. Other major housing complexes center of American theater, led by Pike’s in the Chelsea area are Penn South, a Opera House (1868, demolished 1960), on the 1962 Mitchell-Lama cooperative housing northwest corner of Eighth Avenue. Chelsea development sponsored by the International was an early center for the motion picture Ladies Garment Workers’ Union, and industry before World War I. Some of Mary the New York City Housing Authority-built and Pickford’s first pictures were made on the top -operated Fulton Houses and Chelsea-Elliot floors of an armory building at 221 West 26th Houses. 6 - Inside Vertical Living - APRIL 2011 | Manhattan Real Estate is A Lifestyle™
    • Visit Our Real Estate Knowledge Bank @ WWW.VERTICALLIVINGNYC.COM The massive 19-story Art Deco Verizon building, which spans the block between 17th and 18th Streets just off of Seventh Avenue, was built in the early 1930s. It typifies the real estate activity of the district in that in 2011 it is under consideration for conversion to condos. In the early 1940s, tons of uranium for the Manhattan Project were stored in the Baker & Williams Warehouse at 513-519 West 20th St. The uranium was removed and decontaminated only in the late 1980s or early 1990s. The Art Deco Verizon building entrance on 17th StreetCHELSEA T O D AYThe retail stores of Chelsea reflect the ethnic original Barneys flagship store - Comme desand social diversity of the area’s population. Garçons, and Balenciaga boutiques, as wellEthnic restaurants, delis and clothing boutiques as being near Alexander McQueen,Stellaare plentiful. Tekserve, a vast Apple computer McCartney, Christian Louboutin. Chelsearepair shop, serves nearby Silicon Alley and Market, on the ground floor of thethe area’s large creative community. The former Nabisco Building, is a destination forChelsea Lofts district – the former fur and food lovers.flower district – is located roughly between As New York’s visual arts community movedSixth and Seventh Avenues from 23rd to 30th from SoHo to West Chelsea in the 1990s, thestreets. Chelsea has a large gay population, area bounded by 10th and 11th Avenues andstereotyped as gym-toned “Chelsea boys.” 18th St. and 28th St. has become one of theMost recently, Chelsea has become an global centers of contemporary art. The Westalternative shopping destination with Barneys Chelsea Arts District is home to over 370 artCO-OP - which replaced the much larger galleries and innumerable artist studios. Inside Vertical Living - APRIL 2011 | Manhattan Real Estate is A Lifestyle™ - 7
    • Gear up !ComInG Soon:E ata ly ’ s R o o f to p B E E R G a R d E nSummer Beer Garden LoverSMario Batali’s Eataly is already a huge hit, after The 8,000 square foot, 300-seat beer gardenjust eight months: it’s constantly slammed day was originally slated to debut in November,and night, the critics love it, tourists think it’s but was delayed due to difficulties related tothe coolest thing in the known universe, and the large copper clad brewing system, whichsometimes random flash mobs break out in the needed to be lifted on top of the building withpastry department. But the Italian megamart is a crane. The space will feature a retractableabout to get even crazier (if you can believe roof and ales from three different brewmastersit), with the addition of La Birreria, a massive — two from Italy, one from America — includingrooftop brewery and restaurant from Mario Sam Calagione of Dogfish Head Craft Brewery.Batali and Joe Bastianich, with breathtaking Calagione told a beer blog that “The idea isviews of the Empire State Building, Madison to create an artisanal, old world Italian craftSquare Park and The Flatiron. It should open brewery that just happens to be located onin about a month, and they’re currently hiring a rooftop in Manhattan.” Naturally, there willkitchen staff. be Eataly-branded ale on tap, and a menu of Italian fare to go along with it. “As much as I love this place and have been frequently I hate how mobbed it gets. They obviously designed it so people won’t sit there for hours but who would want to leave?? I wish they had more seats. I can’t wait for the roof to open! “Eataly Fan and Chelsea Resident”8 - Inside Vertical Living - APRIL 2011 | Manhattan Real Estate is A Lifestyle™
    • Visit Our Real Estate Knowledge Bank @ WWW.VERTICALLIVINGNYC.COMCHELSEA GALLERY MAPCLICK THE MAP FOR MORE DETAILS ON GALLERIES AND UPCOMING EVENTSSince the late 1990s, has become the center of the New Yorkcontemporary art world. With over seventy percent of the city’scontemporary art galleries located in this area, Chelsea plays a criticaland influential role in the contemporary international art market. Inside Vertical Living - APRIL 2011 | Manhattan Real Estate is A Lifestyle™ - 9
    • ITS GOING TO BE BEACH DAY INChelseaDreams will be coming true this summer Entering the Dream lobby, guests willin Chelsea, where the new Dream look up at a glass ceiling that doublesDowntown Hotel has announced its as the translucent bottom of the pool.presence with signage over 355 West Higher up will be the rooftop bar and16th Street. This modernist stainless beach club, with panoramic views. Butsteel cheesegrater, an iconic 1966 not for everyone: the rooftop pool/clubAlbert Ledner building re-imagined by is now the focus of a $30 million lawsuitHandel Architects, is set to open in the over a questionable handshake. Diningsecond quarter and will be the flagship will happen at the MSR restaurant, underoutpost for Vikram Chatwal Hotels. The the guidance of Dr. Miguel Sánchez316 rooms offering “dream sequences Romera, a neurologist-chef serving upand serene accommodations” are high-concept organic vittles suppliedshown at the still-under-construction by the on-site greenhouse. That partDream Downtown website. We’re certainly sounds like something from alooking forward to the poolside Terrace dream. Opening rates are said to be setSuites, with beach club cabanas right at $395/night and reservations will beoutside. available “in the near future.” In other words: dream on, for now.10 - Inside Vertical Living - APRIL 2011 | Manhattan Real Estate is A Lifestyle™
    • Visit Our Real Estate Knowledge Bank @ WWW.VERTICALLIVINGNYC.COMTHIS NEW MANHATTAN SUMMER HAVEN WILL MAKEYOU THINK TWICE ABOUT YOUR FIRE-ISLAND SHARE Inside Vertical Living - APRIL 2011 | Manhattan Real Estate is A Lifestyle™ - 11
    • HIPTO BESqUAREIN CHELSEA MODERN DREAM HOMES: CHELSEA LOFT IN NYC BY RAADThis stunning loft in Manhattan’s uber-fash- ements that the space provided, such asionable Chelsea district is by New York- exposed brickwork in the main living spacebased architecture and design firm RAAD of the kitchen, dining area and living(which stands for Ramsey Architecture and room, which gives rich texture and warmthDesign, after James Ramsey who is one of against the clean lines and white colorthe firm’s two principals). The clients had scheme. Abundant natural light is broughtRAAD take this full-floor loft space, which into the home in over-sized windows thatwas previously fire damaged, and turn into are framed in steel and give a very urbana desirable modern living space. and industrial feel that provides contrast in the apartment.The design incorporates architectural el-12 - Inside Vertical Living - APRIL 2011 | Manhattan Real Estate is A Lifestyle™
    • Visit Our Real Estate Knowledge Bank @ WWW.VERTICALLIVINGNYC.COMThe bathroom is a real show-stopper, and The extra detail just makes for a headysimply amazing. Hand-oiled teak was used blend of urban chic and elegance and isin the custom cabinetry, feature wall and the result of outstanding design planningshower floor to provide a luxurious and spa- on the part of RAAD.like feeling. Elegant use of opaque glass We’re sure you’ll agree that with its locationin the shower allows natural light in while in a fashionable New York neighborhood,providing privacy and definition between the full floor spaciousness of a loft, plentyliving spaces. of natural light, and luxurious modern ap-We love the bathroom cabinets, that open pointments definitely make this a Modernto reveal, surprise, more exposed brickwork! Dream Home. Inside Vertical Living - APRIL 2011 | Manhattan Real Estate is A Lifestyle™ - 13
    • As ChelseAGrew SO DID THE DEMAND FOR URBAN OASIS STYLE EPICURE MARkETS14 - Inside Vertical Living - APRIL 2011 | Manhattan Real Estate is A Lifestyle™
    • Visit Our Real Estate Knowledge Bank @ WWW.VERTICALLIVINGNYC.COMYou’ve stumbled upon a one-stop, NYC cu- late-almond croissant. Sip a little cappuc-linary food shop, a gourmet lover’s whole- cino in a free Wi-Fi environment, decoratedsale-retail wonder world, and an energet- with stone sculptures, a new façade, cop-ic, industrial-chic hotspot, all meshed into per walls, a rotating photo gallery and anan entire city block of space in the heart indoor waterfall. Then pick up your meat,of West Chelsea. produce, wine, cheese, bread, flowers, and everything else you might need for aChelsea Market’s 800-footlong concourse perfect meal.opened in April of ‘97, but the million squarefeet the market occupies has a big history In 1792, the Pearsons & Sons Bakery openedthat begins with the birth of the first Oreo in Massachusetts, making a durable bis-Cookie™ and a fitting future as the home cuit, called pilot bread, for sailors on longof the Food Network, NY1, Sterling Sound, journeys. In 1801, the Josiah Bent BakeryOxygen Media, and Major League Base- made a biscuit that was nicknamed aball Productions. “cracker”, because of the sound it made when bitten into. In 1889, William MooreCheck their calendar for events, or swing merged these two and six other baker-by everyday for fresh sushi and a choco- ies into the New York Biscuit Company. Inside Vertical Living - APRIL 2011 | Manhattan Real Estate is A Lifestyle™ - 15
    • In 1890 in Chicago, Adolphus Green Chelsea Market, a unique shopping expe-merged forty midwestern bakeries into rience.the American Biscuit Company. The two In 1998, the renovation work was per-companies competed for cracker su- formed by Vandeberg Architects. Brasspremacy until 1898, when the two compa- spandrels were woven into the 9thnies, along with the United States Baking Ave brick facade (looks like a Triscuit),Company, merged to form the National and a glass and steel canopy added.Biscuit Company (NABISCO), a collectionof 114 bakeries. The first major product of The interior consists of an 800 foot con-the new company was the UNEEDA Biscuit. course from 9th to 10 Ave that snakes through all the buildings and the rail shed. The structure of the buildings is left intact and put on display. Original flooring is en- hanced with light panels. Diamondplate panels, rebar handrails, stone sculpture, aluminum, glass block, and recycled in- dustrial objects are used throughout. The unique fountain contains discarded drill- bits. The stores are open to the concourse with floor to ceiling glass. The loading docks that line the perimeter of the buildings are used for deliveries. NY1, the Food Network, and Oxygen studios are on the upper floors. We highly recommend the Chelsea Mar-The factory, office and railroad complex in ket as a food shopping and visitor destina-Chelsea, between 9th and 11th Avenues, tion - a cut above ordinary mall shopping.was built between 1890 and the mid 1930s.In 1912, the Oreo Cookie was first baked When Irwin Cohen bought the old industrialhere. NABISCO left the complex in the mid building nearly 10 years ago that became1940s, but all the buildings, including the the Chelsea Market, the area around Ninthrailroad shed and the High Line, are intact. and 10th Avenues was a desolate, windy stretch with little pedestrian traffic and ab-The 11th Ave building has been renovated solutely no cachet. For more than 50 years,over the past several years for commer- beginning in the 1890’s, the building hadcial tenants. The buildings between 9th been part of a large factory operated byand 10th Aves are now the home of the Nabisco. One of its most glorious moments16 - Inside Vertical Living - APRIL 2011 | Manhattan Real Estate is A Lifestyle™
    • Visit Our Real Estate Knowledge Bank @ WWW.VERTICALLIVINGNYC.COMcame in 1912, with the production of the lamp poles embedded in concrete, and onfirst Oreo cookie. Now, of course, Mr. Co- the 11th Avenue side, a tree made of steelhen looks prescient. Chelsea Market, where bars, usually used to reinforce concrete.the brick walls, wood floors and exposedpipes glorify the building’s industrial past, The lobby also has a wall covered with shinyis a bustling collection of businesses, most metal plates, and props from a Broadwayinvolving food — sometimes raw, more musical.frequently prepared. It is near the new Before Mr. Cohen developed the Chel-stores and restaurants of the meatpack- sea buildings, he turned some old fac-ing district and not far from the art galleries tory buildings in Long Island City, Queens,of west Chelsea. into multitenant properties. He was un-With that success behind him, Mr. Cohen conventional there as well. At one lo-early last year made his second large in- cation he took an old water tank downvestment in the area when he led a group from the roof, painted it and installed it inthat purchased the other half of the old front of the building as a sort of landmark.Nabisco property, at 85 10th Avenue op-posite the Chelsea Market property, pay- The building at 85 10th Avenue is al-ing $57 million, according to city records. ready home to the venerable Frank’s, a steakhouse on the 15th Street side.Just like the lobby of the Chelsea Market, Scheduled to open next year on thethe lobby of his more recent acquisition 16th Street side is Il Posto, a 400-seat Ital-reflects Mr. Cohen’s penchant for unusual ian restaurant owned by the noted chefaesthetic choices. On the 10th Avenue Mario Batali and the mother-and-sonside, there is a forest made up of old gas- team of Lidia and Joseph Bastianich. Inside Vertical Living - APRIL 2011 | Manhattan Real Estate is A Lifestyle™ - 17
    • the event that utility service was cut off. To feed the generators and the cooling units needed to keep the sensitive electronic switching equipment at the proper tem- perature, large tanks for diesel fuel and water were installed in the basement to al- low the building to operate independently. Those facilities remain, and Mr. Cohen said the cooling system is capable of supplying three times today’s demand.It will join two restaurants being built inthe Chelsea Market building, both by the After many dot-com companies failed andPhiladelphia-based restaurant owner Ste- the demand for telecommunications didphen Starr. One will be a two-story restau- not match predictions, Level 3 decidedrant and lounge called Morimoto, after it did not need to own the building. “TheMasaharu Morimoto, a former Iron Chef on company made a strategic decision it didtelevision. (His former broadcaster, Food not need to own real estate,” said James P.Network, has offices on the upper floors of Quinn, an executive director of Cushmanthe Chelsea Market building and studios & Wakefield, who represented Level 3 inin a new structure on the roof.) Mr. Starr’s both its purchase and sale of the property.other restaurant, on the Ninth Avenue side,will be Buddakan, the New York version of He said the area had been attract-his Pan-Asian restaurant in Philadelphia. ing the attention of both retail and of- fice tenants. “Chelsea Market is prettyMr. Cohen and his group bought the well leased up, and this building is anbuilding at 85 Tenth from Level 3 Com- offshoot of Chelsea Market,” he said.munications, a company that providestelecommunications services to Inter-net companies. It had bought the build-ing in 1998 during the dot-com boomto house equipment to handle the an-ticipated surge in Internet transactions.Since telecommunications companiesmake reliable service one of their sellingpoints, the building was equipped withemergency generators to supply power in18 - Inside Vertical Living - APRIL 2011 | Manhattan Real Estate is A Lifestyle™
    • Visit Our Real Estate Knowledge Bank @ WWW.VERTICALLIVINGNYC.COMThe company remains a tenant in the build- trances,” Mr. Cohen said. Separate en-ing, along with some government agen- trances also mean that each businesscies. Mr. Cohen’s group, which includes can have its own address and sign overAngelo, Gordon & Company and Belve- the door to promote corporate identity.dere Capital, bought it. It was the secondinvolvement with the building for Mr. Co- He said one floor may be rented to a cablehen, who had bought it originally along television company that could take advan-with the Chelsea Market building, then tage of the building’s 24-hour features likesold it to a group that later sold it to Level 3. security, cooling and power. Another may go to a retailer seeking to sell clothing to theIn addition to his unusual lobby furnish- people flocking to the area’s restaurants.ings (at the Chelsea Market, he made anurban waterfall out of a large pipe pour- Level 3 built a glassed-in entrance oning water into a below-ground pit), Mr. 11th Avenue, but Mr. Cohen said he thinksCohen is modifying the structure to meet that is unsuitable for other tenants be-the security needs of Level 3 and the cause of the high volume of traffic rush-government agencies. To do this, he has ing past on the West Side Highway. Heproposed putting additional doors in the said the space may be rebuilt with a dif-10th Avenue facade to provide sepa- ferent entrance and used for a restaurantrate entrances for other tenants on the or by some other food-related tenant.available second and third floors, eachwith about 56,000 square feet of space. Although the lobby is not open to the pub- lic, Mr. Cohen said he plans to decorate“We are talking about doing buildings the reinforcing bar tree for the holidays. “Iwithin buildings, using the separate en- enjoy lobbies that are alive,” he said. TAKE A VIDEO TOUR OF THE CHELSEA MARKET Inside Vertical Living - APRIL 2011 | Manhattan Real Estate is A Lifestyle™ - 19
    • BEST SHOPPING Y NC PICkS IN ChelseA202 BalenciagaThis noted British fashion line grown into Avant-garde clothes in a cave-likea full-fledged lifestyle brand for men, space from this respected, cool-againwomen and homes. design house.75 Ninth Ave. 542 W. 22nd St.Angel Street Thrift Shop Black Comme des GarçonsMore than a philanthropic gesture, this Embracing the throes of the recession,goodwill secondhand shop draws a Comme des Garçons designer Reisteady group of regulars with its dia- Kawakubo opened this open-endedmonds in the rough. pop-up shop to showcase a more af- fordable spinoff line.118 W. 17th St. 112 Tenth Ave.Authentiques Past & PresentLike a baby-boomer’s fantasy attic, CarePlus CVS Pharmacythis Chelsea boutique is filled with col- An apothecary for the granola set.orful, kitschy delights. 126 Eighth Ave.255 W. 18th St.20 - Inside Vertical Living - APRIL 2011 | Manhattan Real Estate is A Lifestyle™
    • Visit Our Real Estate Knowledge Bank @ WWW.VERTICALLIVINGNYC.COMCarlyle Custom Convertibles New York Golf CenterDedicated to countering the negative It’s tee time at this golf shop stockedreputation of the convertible sofa. with Callaway, Ping, and Fujikara merch.122 W. 18th St. Pier 59Downtown DoghouseOrganic, ethical products and award- Olde Good Thingswinning grooming for pups. Salvaged glass doorknobs, marble mantels, doors, lighting, and other259 W. 18th St. offbeat items, such as seats from oldDVVS 42nd Street theaters.This warm, friendly Chelsea shop sells 124 W. 24th St.arty modern jewelry from contempo-rary designers. Pippin Home An ever-changing hodgepodge of263A W. 19th St. classic New England antiques andJeffrey New York quirky catches.Runway-hot fashion from established 112½ W. 17th St.and up-and-coming designers, in aneasy, soft-sell setting that’s downtown Pippin Vintage Jewelrycool. A cornucopia of 20th-century costume jewelry.449 W. 14th St. 112 W. 17th St.Mantiques ModernThis antique emporium specializes in Printed Matter, Inc.furniture and art from the Machine Thousands of affordable, contempo-Age through the mid-seventies with a rary art books from small, independentdecidedly masculine aesthetic. publishers.146 W. 22nd St. 195 Tenth Ave.MoschinoThis splashy boutique is Moschino’s firstNew York outpost since the closing of Ytheir Madison Avenue store.401 W. 14th St. NC Inside Vertical Living - APRIL 2011 | Manhattan Real Estate is A Lifestyle™ - 21
    • not sinCe BoB dylan has Chelsea stirred Up so Many ConCoCtions Some sexy names have been Sources say Edelstein wants to attached to the possible $90 turn the bohemian landmark millionish sale of the Hotel Chel- into a condo-hotel, adding a sea, including boutique hotel mix of apartments in with the ho-Condo Conversion big shots Ian Schrager and An- tel rooms. Hey, if the Plaza canin the Cards for iConiC dre Balazs. But today Page Six condofy the famed Frank Lloydhotel floats a lesser-known name as Wright Suite, can’t the Chelsea the front-runner: David Edelstein, do the same with the Bob Dy-Chelsea? president of Tristar Capital. And though he may not have the name recognition of a Schrager lan Room? Page Six also reports that former Chelsea manager Stanley Bard is bowing out of or a Balazs, his plan is certainly the bidding, probably because going to turn some heads. his head exploded as soon as he heard the c-word. 22 - Inside Vertical Living - APRIL 2011 | Manhattan Real Estate is A Lifestyle™
    • Visit Our Real Estate Knowledge Bank @ WWW.VERTICALLIVINGNYC.COMHoTEL CHELSEA’S HIDDEnPEnTHouSESTEPS InTo THE SPoTLIgHT by Sara Polsky ing, where David Bard, son of famed former Hotel Chelsea manager Stanley Bard, filed for For all the attention we’ve paid to the Hotel a 546-square-foot addition back in 1996. The Chelsea over the years, the building can still Landmarks Preservation Commission confirms surprise us. Here’s how: it turns out that a studio that it approved the addition, from Fradkin atop the landmark building had a 2BR pent- and McAlpin Architects, the same year. The house added to it in 2001. Apartment Therapy architects’ images of the project, completed pointed out a Chelsea rooftop makeover, and in 2001, are above. Looks a little like a condo, a little sleuthing helped us pinpoint the build- doesn’t it? Inside Vertical Living - APRIL 2011 | Manhattan Real Estate is A Lifestyle™ - 23
    • SETS BuSInESS FoCuS In CHELSEAgoogle Inc. closed on the $1.9 billion pur-chase of its new York headquarters last monthin a deal that’s become a powerful symbol ofhow th e technology sector is helping to shoreup the city’s economy.The technology and Internet company es-tablished a beachhead in new York in 2000with one worker based in a Starbucks on 86thStreet and Columbus Avenue. Today it has2,000 employees in Chelsea, most of themspread over several floors in the cavernous of-fice building the company just purchased at111 Eighth Ave.google executives decline to discuss theirexpansion plans in the city. But people famil-iar with the deal say the tech giant intends tokeep growing here, taking advantage of itsproximity to business users on Wall Street andMadison Avenue, and the lack of strong com-petition for talent from other tech companiesmostly based on the West Coast.i n s i d e G o o G l e ’ s n Y c H e a d q ua r t e r s York technology sector is growing, not an easy“The tech scene is different here,” says Alan feat in today’s economy. Since november ofWarren, a google engineering director in new last year, the information technology sectorYork. “We are a lot more connected to business has gained 2,700 jobs in the city, accordingusers, as opposed to consumer business.” to state labor statistics. That’s an increase ofThe google deal comes at a time that the new 6%, more than making up for the 1,600 jobs24 - Inside Vertical Living - APRIL 2011 | Manhattan Real Estate is A Lifestyle™
    • Visit Our Real Estate Knowledge Bank @ WWW.VERTICALLIVINGNYC.COM broker at Eastdil Secured, which represented the seller in the google building purchase. When google set up shop in the city in 2000, its employees dealt only in advertising. Later the operation branched into engineering op- erations and further expanded as executives recognized that new York City hosted a talent base uninterested in moving to Silicon Valley. given the importance of ad sales to google’sit lost between november 2008 and 2009. By bottom line, the company also appreciatedcomparison, the city’s overall private sector its proximity to advertising firms, especially af-grew 1.6% between november 2009 and last ter google acquired new York-based Double-month. Click.Tech start-ups here include Foursquare and “Silicon Alley is right next to Madison Avenue,”Hashable, companies tied to the social-net- says Brad Bender, a former DoubleClick em-working boom. Companies that are expand- ployee who joined google following the 2008ing here include gilt groupe, an online luxury acquisition. “There’s a lot of cross-pollination.”retailer founded in 2007. The staff in Chelsea works on more than 100The city’s tech sector, often referred to as “Sili- projects, including google Docs and googlecon Alley,” employed 47,700 people in no- Finance. The Eighth Avenue space has muchvember. While that’s well up from november in common with a college student union.2003 when sector employment totaled 33,700, The office’s fourth floor is strewn with Razor scoot-it’s still below its peak of 50,200 in november ers, and free food for employees is available2000, at the height of the tech boom. every 150 feet. There is also a game room,google already is the largest tenant in 111 where employees play ping pong, shoot pool,Eighth Ave., a three-million-square-foot behe- watch TV and relax with laptops on massagemoth that’s popular with technology compa- chairs. Elsewhere, there’s a Lego area and anies because of its high ceilings, load-bearing computer museum with old models includingfloors and location along a fiber conduit that a Commodore Pet.runs on the West Side. The office conference rooms are named“google’s growth can now be organized for new York City landmarks and the printerswithout the normal Manhattan impediment are named for subway stations. on one floor,of space constraints that often interfere with there’s a jungle-themed kitchen, completeexpansion plans,” says Douglas Harmon, the with fake vines, a cave and a hammock. Inside Vertical Living - APRIL 2011 | Manhattan Real Estate is A Lifestyle™ - 25
    • insideGooGle’s nYcH e a d q ua r t e r s26 - Inside Vertical Living - APRIL 2011 | Manhattan Real Estate is A Lifestyle™
    • Visit Our Real Estate Knowledge Bank @ WWW.VERTICALLIVINGNYC.COMInside Vertical Living - APRIL 2011 | Manhattan Real Estate is A Lifestyle™ - 27
    • LIvIng wITH In CHeLSeaDutch firm unStudio have introduced curved which exhibition areas merge into living areaswalls and sweeping ceiling lights to this Man-hattan loft to create a gallery, library and living H I S To R Yspace for an art collector. The collector and the architect became ac- quainted several years ago when unStudioThe new walls, which meander through the was involved in the renovation and expan-long and wide loft, are used to hang art and sion of the Wadsworth Atheneum. That projectdisplay books on self-lit shelves. was never realized, but soon after the collec-18,000 LEDs sit behind light diffusers that span tor spoke of his intention to have a house de-the ceiling and provide local and ambient signed by his new friend, the architect. overlight in variable shades. the years, the pair regularly visited possible sites for this new house in the suburbs of Hartford.The existing fenestration has been replacedwith ceiling-height windows to maximise views Then, in a phone call to Amsterdam in theacross downtown Manhattan. early spring of 2007 the collector announced he had bought a loft space in Manhattan. TheThe curved walls are made of fibreglass rein- architect finally received his commission: notforced with gypsum panels, while the floor has for a house, but for a home for the collectorbeen finished with douglas-fir boards. and his art and books.The unStudio design for an existing loft located unifying Art and urban Livingin Chelsea explores the interaction between agallery and living space. The main walls in the The design of the loft in Chelsea mediates be-loft flow through the space, and together with tween art gallery and living space. The existingarticulated ceilings create hybrid conditions in loft space was characterized by challenging28 - Inside Vertical Living - APRIL 2011 | Manhattan Real Estate is A Lifestyle™
    • Visit Our Real Estate Knowledge Bank @ WWW.VERTICALLIVINGNYC.COMproportions: the space is long and wide, but curves. In this hybrid space exhibition areasalso rather low. gently flowing curved walls merge into the living areas; a floating exhibi-were introduced to virtually divide the main tion wall blends into library shelves on one sidespace into proportionally balanced spaces. and into a display case on the other side. TheThis created zones of comfortable proportions client as collector had sought a space in whichfor domestic use, while simultaneously gen- he could live comfortably while interacting witherating a large amount of wall space for the the many paintings, objects and books he hasdisplay of art. brought together over the years. The loft aims to merge life and art by facilitating these dailyThe meandering walls frame an open a space interactions, and by making clearer his ownthat privileges long perspectives, with more unusual way of seeingsheltered corners and niches nestled in the Inside Vertical Living - APRIL 2011 | Manhattan Real Estate is A Lifestyle™ - 29
    • Field of Light The opaque part of the ceiling consists of sub- tly arched elements that give a notion of anWhile the walls form a calm and controlled limitless ceiling which disguises the real heightbackdrop for the works of art, the ceiling is of the spacemore articulated in its expression of this transi-tion. By interchanging luminous and opaque, The luminous part of the ceiling is backlit bythe ceiling creates a field of ambient and lo- 18,000 led lights. This extensive membrane ofcal lighting conditions, forming an organiza- light serves multiple purposes; it balances thetional element in the exhibition and the living proportions of the loft by creating an illusionareas. of height, functions as unobtrusive space di- vider, and can be programmed to illuminate30 - Inside Vertical Living - APRIL 2011 | Manhattan Real Estate is A Lifestyle™
    • Visit Our Real Estate Knowledge Bank @ WWW.VERTICALLIVINGNYC.COMthe space with various shades of light, from forced gypsum paneling is used. Within thesethe coolest, most neutral daylight, to warmer curved wall elements most of the technicaltones. By interchanging between luminous installations like HVAC and lighting have beenand opaque, the ceiling becomes a field of integrated.ambient and local lighting conditions. As a last element a Douglas fir floor with 1½Framing the view feet wide planks covers the entire loft. The sub- tle, even-toned floor unifies the space and al-The third element that the architect has added lows furniture and art to be positioned as float-to this mix is the appreciation of the city which ing elements in changeable constellations.is expressed in the ‘framing of the views’. Theformer windows in the South wall have beenreplaced by full floor to ceiling glass panesthat frame and extend compelling views,over a full glass balcony, toward downtownManhattan.MaterializationThe main walls and ceilings flow through thespace, creating hybrid conditions in which ex-hibition areas merge into living areas; an ex-hibition wall blends into led illuminated libraryshelves on one side and a display case onthe other. To enable this uniform and seamlessspace, partly double curved glass fiber rein- Inside Vertical Living - APRIL 2011 | Manhattan Real Estate is A Lifestyle™ - 31
    • Could ChelseA Be getting ? The WhiTney exTension A ConCept thAts getting Closer to reAlityHeight: varies from 75 ft to 175 ftFloors: 6 above (2 below)Building Footprint: 39,000 square feetusable square footage: 195,000 square feetDesign Credits:Design Team: John Beckmann, Andy Vann, DenisePereira and Marielle VargasRenderings: Viviane Liao and Andy VannIllustrations + diagrams: Denise Pereira and Andy Vann new York architecture practice Axis Mundi towards landmarks such as the Empire State have designed a conceptual extension to the Building. Whitney Museum of American Art in Manhat- The floors would be suspended between the tan, featuring a giant lattice structure. lattice structure without the need for interior The existing museum is a 1960s concrete build- columns. ing by Marcel Breuer and Axis Mundi claim the At street level a pathway would weave be- extension’s exposed concrete frame would be tween an outdoor cafe, performance space, a continuation of Breuer’s brutalist aesthetic. sculptures and up to a viewing platform over- The extension would have an irregular floor looking the Hudson River. plan configured around sight lines that look new York architects Axis Mundi have re-imag- 32 - Inside Vertical Living - APRIL 2011 | Manhattan Real Estate is A Lifestyle™
    • Visit Our Real Estate Knowledge Bank @ WWW.VERTICALLIVINGNYC.COMined the Whitney Downtown Museum with a Mundi design represents an historical extensionself-initiated proposal that is raw and provoca- of the Whitney’s commitment to innovativetive, and as bold in spirit as the original Breuer architecture, much as its polygonal windowsbuilding on Madison Avenue. and raw surfaces pay homage to the original Breuer fenestration and its formal brutalism.In the early 1960’s, when Marcel Breuer re-ceived the commission for the Whitney, he Invisible Sight Lines organize Programasked “What should a museum look like, a The site is located at the beginning of themuseum in Manhattan? Surely it should work, High Line, at the intersection of Washingtonit should fulfill its requirements, but what is its and gansevoort Streets. Axis Mundi sought torelationship to the new York landscape? What ground the new building in a web of “historicaldoes it express, what is its architectural mes- axes” which form and organize the program.sage?” He stated “It is easier to say first what The plan is based on a series of sight lines ex-it should not look like. It should not look like a tending to 10th Avenue, the Empire State Build-business or office building, nor should it look ing, the Whitney on Madison, and the locationlike a place of light entertainment. Its form and of the original Whitney on West 10th Street.its material should have identity and weight.It should be an independent and self-relying galleries Suspended in a Latticeunit, exposed to history, and at the same timeit should transform the vitality of the street into A desire for column-free galleries led the ar-the sincerity and profundity of art.” chitects to create a perimeter superstructure to contain the staircases, escalators, elevators,With an intense sculptural presence, the Axis and mechanical rooms. This structural lattice Inside Vertical Living - APRIL 2011 | Manhattan Real Estate is A Lifestyle™ - 33
    • allows the galleries to float freely, suspended on the street level plinth, creating a complexlike bridges, unimpeded by a typical grid folding of the urban fabric. The plinth is popu-structure. The lattice allows light to flood thelated by large-scale sculptures, an outdoorbuilding in unexpected and dramatic ways, cafe bridge, an info kiosk, and a performanceheightening the visitor’s perception of the art-area. A continuous path, weaving in and outwork and the city. of the lattice structure, leads the visitor from the entrance ramp at the corner of WashingtonIntermingling urban Fabric and gansevoort up to the panoramic viewingMaintaining vitality at street level and reduc- deck, overlooking the Hudson River and theing the distance between the street and the High Line.art itself was an important consideration for John Beckmann, principal of Axis Mundi statedthe designers at Axis Mundi. Instead of design- “We imagine the contemporary museum toing a large vacant lobby, an informal inter- be a dynamic environment – a space that ismingling of public and private space occurs less a container and more of a conduit.”34 - Inside Vertical Living - APRIL 2011 | Manhattan Real Estate is A Lifestyle™
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