Getting to the Good Stuff or Why Less is still More

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Getting to the Good Stuff or Why Less is still More

  1. 1. #hewebfl@joelddixon | #ltflGetting to the Good Stuffor Why LESS is still More!Joel Dixon -@joelddixonBusiness Development ManagerHannon Hill Corporation@joelddixon | #ltfl
  2. 2. #hewebfl@joelddixon | #ltfl@joelddixon | #ltfl"We spend a huge amount of time in Higher Ed maintainingcontent that has little return on investment.”– Michael Bedders, Director of Web Services, BethelUniversity
  3. 3. #hewebfl@joelddixon | #ltflProliferation of CMS tools and the Decentralized ContentModel Means Higher Ed websites increasingly suffer froman overload of…
  4. 4. #hewebfl@joelddixon | #ltflCRAP
  5. 5. #hewebfl@joelddixon | #ltflNO ONE IS COMING TO YOUR WEBSITE FOR YOURDESIGN!- Kristina Halvorson, BrainTraffic
  6. 6. #hewebfl@joelddixon | #ltflWhat Do students expect from a college website?
  7. 7. #hewebfl@joelddixon | #ltflClean and simple, rather than busy and flashy- Gary Teagardenhttp://www.teagarden-tech.com/2012/06/03/what-students-expect-from-college-websites
  8. 8. #hewebfl@joelddixon | #ltflWait for it….Wait for it….Wait for it…
  9. 9. #hewebfl@joelddixon | #ltflSomeone had to do it 
  10. 10. #hewebfl@joelddixon | #ltfl“That looks like a lot of the current and planned content forour mobile site.”- Dave Olsen
  11. 11. #hewebfl@joelddixon | #ltflMobile and Social Media actually can help Higher ed
  12. 12. #hewebfl@joelddixon | #ltfl“Content Strategy plans for the creation, publicationand governance of USEFUL, USABLE CONTENT”- Kristina Halvorson
  13. 13. #hewebfl@joelddixon | #ltflContent Strategy for Dummies
  14. 14. #hewebfl@joelddixon | #ltflDoes current website content encourage students toapply?
  15. 15. #hewebfl@joelddixon | #ltflWhat website content encourages students to applyonline?
  16. 16. #hewebfl@joelddixon | #ltflWhat university life topics are most important toprospective student applicants?
  17. 17. #hewebfl@joelddixon | #ltflTesting and Analytics over expert opinions andconventional thinking
  18. 18. #hewebfl@joelddixon | #ltfl“It is not the strongest of the species that survive, northe most intelligent, but the one most responsive tochange.”- Charles Darwin
  19. 19. #hewebfl@joelddixon | #ltflThank YouJoel Dixon, Business Development ManagerHannon Hill Corporation@joelddixon | @hannonhilljoel.dixon@hannonhill.com
  20. 20. #hewebfl@joelddixon | #ltflA Gift for You….

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