SOCIAL MEDIA
FOR THE BUSY
CHIEF DIGITAL OFFICER
Joel Comm
New Media Marketing Strategist
JoelComm.com
@joelcomm
Get Social!
#CDOSummit
@joelcomm
Who is Joel Comm?
Internet Pioneer
Co-Founder of Yahoo! Games
New York Times Best-Selling Author
#1 Best-Selling iPhone Ap...
Joel Comm on Social Media
Do I Have Time for Social?
What Social Media is NOT
Rocket Science
Brain Surgery
Nuclear Engineering
Parenting
What We’ll Cover Today
Quick review of Major Sites
When to Go Social
CDOs Using Social Well
Quick Hacks to Increase Influe...
1,100,000,000 (1.1 Billion) Members
500 Million Registered users
200 Million Active users
300 Million users
1 Billion users
4 Billion videos viewed per day
340 Million Active Users
100 Million users
4 Billion photos
48 Million users
Confusion!
Freedom!
When to Do Social Media?
When to Do Social Media?
When to Do Social Media?
When to Do Social Media?
When to Do Social Media?
When to Do Social Media?
Recommendations
Currently the Best Measurement of
“social influence”
Recently acquired by Lithium
Technologies for $200 Million
Does Klout Matter?
Klout Matters!
Boosting Your Klout Score
Organic
Tweet, Re-tweet, Favorite, Amplify, Post
Connect All Your Accounts
Wikipedia page
Engage...
Connect Your Accounts
Connect Your Accounts
Connect Your Accounts
Wikipedia
Wikipedia
Wikipedia
Wikipedia
Wikipedia
Wikipedia
support@klout.com
?
Engage!
Robert Scoble Tony Hsieh Guy Kawasaki
Michael Dell Justin BieberBarack Obama
Companies that Reply
Companies that Reply
Companies that Reply
Companies that Reply
Companies that Reply
Companies that Reply
Plug-in for Twitter
LinkedIn.com
LinkedIn.com
LinkedIn.com
LinkedIn.com
http://bit.ly/apply2blog
LinkedIn Groups to Join
•CDOClub
•Chief Marketing officer
•Digital Marketing
•Social Media Search
•Digital NYC
•Emarketing ...
Hootsuite
#WordSwagApp
#WordSwagApp
#PicLab for Android Devices
Fast & Easy
Engagements
#1 - Share Your Life
#2 - Promote Others
#3 - Ask Questions
#4 - Answer Questions
#5 - Share Wisdom
#6 - Report on News
#7 - Share Content
#8 - Share the Love
#9 - Give Opinion
#10 - Retweet
#11 - Conduct Contests
#12 - Discuss Your Product
To Engage with Joel…
JoelComm.com
@joelcomm
Q & A
Social Media for Busy CDOs - Joel Comm at #CDOSummit
Social Media for Busy CDOs - Joel Comm at #CDOSummit
Social Media for Busy CDOs - Joel Comm at #CDOSummit
Social Media for Busy CDOs - Joel Comm at #CDOSummit
Social Media for Busy CDOs - Joel Comm at #CDOSummit
Social Media for Busy CDOs - Joel Comm at #CDOSummit
Social Media for Busy CDOs - Joel Comm at #CDOSummit
Social Media for Busy CDOs - Joel Comm at #CDOSummit
Social Media for Busy CDOs - Joel Comm at #CDOSummit
Social Media for Busy CDOs - Joel Comm at #CDOSummit
Social Media for Busy CDOs - Joel Comm at #CDOSummit
Social Media for Busy CDOs - Joel Comm at #CDOSummit
Social Media for Busy CDOs - Joel Comm at #CDOSummit
Social Media for Busy CDOs - Joel Comm at #CDOSummit
Social Media for Busy CDOs - Joel Comm at #CDOSummit
Social Media for Busy CDOs - Joel Comm at #CDOSummit
Social Media for Busy CDOs - Joel Comm at #CDOSummit
Social Media for Busy CDOs - Joel Comm at #CDOSummit
Social Media for Busy CDOs - Joel Comm at #CDOSummit
Social Media for Busy CDOs - Joel Comm at #CDOSummit
Social Media for Busy CDOs - Joel Comm at #CDOSummit
Social Media for Busy CDOs - Joel Comm at #CDOSummit
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Social Media for Busy CDOs - Joel Comm at #CDOSummit

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How can a busy Chief Digital Officer leverage the power of social media without it being a time suck? In this special workshop, Joel Comm illustrated ideas and strategies for making it work.

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Social Media for Busy CDOs - Joel Comm at #CDOSummit

  1. 1. SOCIAL MEDIA FOR THE BUSY CHIEF DIGITAL OFFICER Joel Comm New Media Marketing Strategist JoelComm.com @joelcomm
  2. 2. Get Social! #CDOSummit @joelcomm
  3. 3. Who is Joel Comm? Internet Pioneer Co-Founder of Yahoo! Games New York Times Best-Selling Author #1 Best-Selling iPhone App Podcaster / Blogger New Media Marketing Strategist Worked with Microsoft, IBM, Twitter
  4. 4. Joel Comm on Social Media
  5. 5. Do I Have Time for Social?
  6. 6. What Social Media is NOT Rocket Science Brain Surgery Nuclear Engineering Parenting
  7. 7. What We’ll Cover Today Quick review of Major Sites When to Go Social CDOs Using Social Well Quick Hacks to Increase Influence Types of Easy Engagements
  8. 8. 1,100,000,000 (1.1 Billion) Members
  9. 9. 500 Million Registered users 200 Million Active users
  10. 10. 300 Million users
  11. 11. 1 Billion users 4 Billion videos viewed per day
  12. 12. 340 Million Active Users
  13. 13. 100 Million users 4 Billion photos
  14. 14. 48 Million users
  15. 15. Confusion!
  16. 16. Freedom!
  17. 17. When to Do Social Media?
  18. 18. When to Do Social Media?
  19. 19. When to Do Social Media?
  20. 20. When to Do Social Media?
  21. 21. When to Do Social Media?
  22. 22. When to Do Social Media?
  23. 23. Recommendations
  24. 24. Currently the Best Measurement of “social influence” Recently acquired by Lithium Technologies for $200 Million
  25. 25. Does Klout Matter?
  26. 26. Klout Matters!
  27. 27. Boosting Your Klout Score Organic Tweet, Re-tweet, Favorite, Amplify, Post Connect All Your Accounts Wikipedia page Engage with others who have high Klout
  28. 28. Connect Your Accounts
  29. 29. Connect Your Accounts
  30. 30. Connect Your Accounts
  31. 31. Wikipedia
  32. 32. Wikipedia
  33. 33. Wikipedia
  34. 34. Wikipedia
  35. 35. Wikipedia
  36. 36. Wikipedia support@klout.com ?
  37. 37. Engage! Robert Scoble Tony Hsieh Guy Kawasaki Michael Dell Justin BieberBarack Obama
  38. 38. Companies that Reply
  39. 39. Companies that Reply
  40. 40. Companies that Reply
  41. 41. Companies that Reply
  42. 42. Companies that Reply
  43. 43. Companies that Reply
  44. 44. Plug-in for Twitter
  45. 45. LinkedIn.com
  46. 46. LinkedIn.com
  47. 47. LinkedIn.com
  48. 48. LinkedIn.com http://bit.ly/apply2blog
  49. 49. LinkedIn Groups to Join •CDOClub •Chief Marketing officer •Digital Marketing •Social Media Search •Digital NYC •Emarketing association
  50. 50. Hootsuite
  51. 51. #WordSwagApp
  52. 52. #WordSwagApp
  53. 53. #PicLab for Android Devices
  54. 54. Fast & Easy Engagements
  55. 55. #1 - Share Your Life
  56. 56. #2 - Promote Others
  57. 57. #3 - Ask Questions
  58. 58. #4 - Answer Questions
  59. 59. #5 - Share Wisdom
  60. 60. #6 - Report on News
  61. 61. #7 - Share Content
  62. 62. #8 - Share the Love
  63. 63. #9 - Give Opinion
  64. 64. #10 - Retweet
  65. 65. #11 - Conduct Contests
  66. 66. #12 - Discuss Your Product
  67. 67. To Engage with Joel… JoelComm.com @joelcomm
  68. 68. Q & A

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