Email Marketing Essentials
by Joel Book, Principal, Marketing Research & Education at ExactTarget, Inc. on Oct 02, 2011
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This presentation was delivered on October 1st at the 2011 DMA Annual Conference in Boston....
This presentation was delivered on October 1st at the 2011 DMA Annual Conference in Boston.
Designed for both Business-to-Business and Business-to-Consumer marketers, it provides a concise overview of how to plan and manage email marketing programs that support the company’s marketing, sales and customer service objectives.
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