Few logos inspire as much brand loyalty as the Apple logo. Created by Worlds Best Logo Designer Rob Janoff, the logo symbolizes significant creativity and functionality. Read more: http://robjanoff.com/applelogo/

1. Worlds Best Logos and logo designer
What makes a business successful? Does its quality products, hard-working employees, satisfied
customers or its reputation in market? Probably, to bring success to a corporation, all these factors
devote in collaboration. But the most important factor that reflects business success is its market
share and unique identity in market among customers. When people talk about a company,the first
thing that comes into their mind is brand name or company logo. What is logo? Logo is simply a
symbol representing a company. But designing The Best Logos that suits businesses is not that
simple.
Logo designing is an art in itself that demands creative and analytical sight. During initial
times,only high level businesses felt the need of logo, perhaps because there was less competition
in the market With increasing technology advancement, every business is bearing tough competition
in market. It leads them to appear unique in crowd by choosing unique brand name/logo. Thus,
logo designing has become a growing profession.
Logo design process :
Know your audience. Know what the audience think about company. Designer's interpretation of
brand may be different from audience. Early stage interaction with audience gives vital ideas before
actual design takes place.
Research on company about its history, market and its competitors. Current trends and tools of logo
design Sketch idea first on paper before starting with software tools Get feedback from audience to
get more innovative ideas Based on feedback, revise design and seek points to be improved and
implement them. Present only the best logos design to client in PDF format for approval Deliver
files related to logo design to company and promise total support.
There are millions of logo designs around the world. Some are good, some are poor and some are
the world's best known logo designed by world's best logo designer. Were they born as the best
designers? Ofcourse not! They born blank like all infants. Then what skills led them to peak of
logo designing? Lets have a glimpse over basic skills.
Be good at research. Before starting logo design for a company, designer must be able to find
information related to company like client's company, market and competition. Without research
task at initial stage, designer will never know whether his logo is relevant not.
Able to Think conceptually. After collecting company data, designer must be able to analyze data

2. and understand hidden meaning of data which may initially appear irrelevant.
Be able to plan. After designing logo, it needs to be tested for versatility which can be achieved only
through planning before actual designing starts. Here designer plans level of versatility and how to
achieve it.
Be a good communicator. People starting new business lack knowledge about role of logo in
business success. A designer must be able to impact on client's view about logo. This is unrelated
skill in terms of designing but important for both client as well as designer's own growth. Read
more : http://robjanoff.com/applelogo/