Why Mobile?! This should not even be a question, it is a must, unless you want to be left behind.
Businesses enter too much information causing users to just become frustrated and run away. Most users will look at your site and move on to another site if they can’t find what they are looking for fairly quickly.
Why make people angry before they can even interact with you? People don’t have time to find what they are looking for, you need to keep it simple but focused. Make it easy on them, don’t give them a page saturated with information, keep it simple!
Mobile takes all that frustration away, offering focused browsing with a broader experience.
Mobile site capabilities now offer unique services that allow users to find local places with deals or products and businesses can target their marketing more effectively.
Want to find asian restaurants in your area? Mobile browsing makes it easy for you to find what you are looking for and more without really having to look.
By the year 2012 smartphones are expected to outship the global PC market and heavy mobile data users will triple by 2013, why wait?
The first step you should take is making a mobile site or app and then integrating the information to your actual web site. Most businesses do it the other way around.
Mobile is growing fast. Let people have easier and faster access to your company. Why wait?