Social Media Career Development & Job Search

by Joel Postman on Oct 07, 2009

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This presentation offers advice to those seeking to sharpen their online career search and professional development skills using social networks, blogs and other social media. It was given by Joel Post...

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Social Media Career Development & Job Search — Presentation Transcript

Golden Gate University Career Development & Job Search in a Social Media World Joel Postman September 26, 2009 San Francisco, California

Social media & Web 2.0

Authenticity

Transparency

Immediacy

Participation

Connectedness

Accountability

Six valuable attributes of social media

Social media: a new generation of web tools

Web 2.0: the infrastructure that underlies these tools and makes them work

On the Internet, markets are getting more connected and more powerfully vocal every day, These markets want to talk , just as they did for the thousands of years that passed before market became a verb…It is a place where people can go to learn, to talk to each other, to do business together… It is a conversation .

The Cluetrain Manifesto, 2000, Perseus Publishing ” “

Build your social media arsenal

Twitter – Add followers in similar industries with like interests

Facebook – Add friends and colleagues, past and present

LinkedIn, Plaxo, etc. – Build a complete, useful profile, follow the etiquette, add only people you know

Blog – Your personal platform to showcase your expertise

Flickr – Be visual

Seesmic & Qik – Get comfortable with video

Specialized professional networks and communities

Social Media Resume

Metcalfe’s Law

The value of a telecommunications network is proportional to the square of the number of connected users of the system.

“ ”

Metcalfe’s Law

The value of a telecommunications network is proportional to the square of the number of connected users of the system.

“ ”

Metcalfe’s Law

The value of a telecommunications network is proportional to the square of the number of connected users of the system.

“ ”

Social media resume (aka online resume)

BYOR (Build Your Own Resume)

Razume

VisualCV

Emurse

Xing

ResumeSocial

ResumeBucket

Gigtide

Plaxo

Ziggs

Advancingwomen.com, 10 Great Social Sites for Resume Building, http://is.gd/3lNx6 March 2009

Business 2.0: “Hey! How can I help?”

Based on trust, mutual interests

Built on reputation, knowledge, value, altruism

Virtual and ad hoc

Conversational

Warren’s Twitter social media job search

Started on Twitter the day he was fired

Within three weeks 250 responses, 20 interviews, four job offers

A brand is the sum total of our experiences with a company, its products, services, and employees, and the way those experiences shape our perception of the company.

” “

The “Personal Brand”

Creativity

Integrity

Expertise

Connections

Professionalism

What are your personal brand attributes?

Online career search essentials

Develop your personal brand. Write it down. It is the messaging for your online campaign.

Present yourself consistently everywhere.

Be direct.

Be creative.

Be detailed.

Network by the rules.

Build a multi-channel (LinkedIn, Twitter, etc.) online presence

NEVER break character.

Social network etiquette

Learn and follow the etiquette of each network you use – it varies

Twitter: find people with similar careers, interests, backgrounds. Following people you don’t know is OK. They don’t have to follow back.

LinkedIn: connect only with people with whom you have some legitimate connection. Too many IDKs (“I Don’t Know”s) can get you banned.

Facebook similar to LinkedIn, less chance of getting banned (you can ask anyone to be your friend)

Overt commercialism is frowned on – Instead of hype, offer something of value

5% of recruiters use social networking sites to research candidates

“ Thirty-five percent of employers reported they have found content on social networking sites that caused them not to hire the candidate.”

Fifty three percent won’t hire if they find provocative photos, 44% dismissed candidates with booze or drugs related content and 35% reported they didn’t hire a candidate due to badmouthing a previous employer.

Fourteen percent rejected candidates who used emoticons :-(

29 percent use Facebook, 26 percent use LinkedIn and 21 percent use MySpace. One-in-ten (11 percent) search blogs while 7 percent follow candidates on Twitter.

Another 11% of recruiters have similar plans soon

Harris Interactive/CareerBuilder poll, Aug. 19, 2009 http://is.gd/3lKOm

What recruiters liked

Profile provided a good feel for the candidate's personality and fit within the organization - 50 percent

Profile supported candidate's professional qualifications - 39 percent

Candidate was creative - 38 percent

Candidate showed solid communication skills - 35 percent

Candidate was well-rounded - 33 percent

Other people posted good references about the candidate - 19 percent

Candidate received awards and accolades - 15 percent

Harris Interactive/CareerBuilder poll, Aug. 19, 2009 http://is.gd/3lKOm

Social network do’s and don’ts for job seekers

DO clean up digital dirt BEFORE you begin your job search. Remove any photos, content and links that can work against you in an employer's eyes.

DO consider creating your own professional group on sites like Facebook or BrightFuse.com to establish relationships with thought leaders, recruiters and potential referrals.

DO keep gripes offline. Keep the content focused on the positive, whether that relates to professional or personal information. Makes sure to highlight specific accomplishments inside and outside of work.

DON'T forget others can see your friends, so be selective about who you accept as friends. Monitor comments made by others. Consider using the "block comments" feature or setting your profile to "private" so only designated friends can view it.

DON'T mention your job search if you're still employed.

Harris Interactive/CareerBuilder poll, Aug. 19, 2009 http://is.gd/3lKOm Rosemary Haefner, VP of Human Resources, CareerBuilder

DON’T LOOK FOR A JOB – LOOK FOR PEOPLE

[email_address] http://www.twitter.com/jpostman

Social Media Career Development & Job Search

by Joel Postman on Oct 07, 2009

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Social Media Career Development & Job Search — Presentation Transcript