@joekutchera
#multiculturalsummit
The Shrinking
Digital Divide
@joekutchera
#multiculturalsummit
@joekutchera
#multiculturalsummit
Overview
Consumer profiles: Latinos who use the Internet
Research: Closing in on the Digital Divide
Leadership: Marketi...
Consumer Profiles:
Latinos Who Use the Internet
Madeline and Ricardo
Elizabeth
Mike and Monica Melone
Alfonso: $40 Billion spent in U.S.
Research:
Closing in on the Digital Divide
How often do you research/purchase
products online?
Facebook Usage by Ethnicity
What languages do you blog in?
Source: LATISM Bloguera survey, July 2010
Technology Use: Hispanics vs. Non-Hispanics
Hispanic Technology Use: Mobile vs. Online
Market Opportunity
Leadership:
Marketing to Latinos Online
Ford: Targeting Latinas Online
Content Relevancy
Babycenter: Targeting Latina Mothers
“I am 19 weeks
pregnant and I
subscribed to the
English site at 8
weeks. A few weeks
...
Best Buy en español
U.S. Hispanics AND Latin Americans
Best Buy en español
Banco Popular:
Directing Visitors to the Right Country
Lexicon: English without Borders
Continuous Relationship with Consumers
AmFamLatino.com
Align Talent with Marketplace
AmFamLatino.com: Interactive Home
AmFamLatino.com: Interactive Home
AmFamLatino on Facebook
Mobile Applications
Nestle on iPhone
Social Media Case Study:
La Caida de Edgar (el original)
http://www.youtube.com/watch?v=b89CnP0Iq30
La Caida de Edgar (Emp...
Discussion
Have Hispanics broken through the digital divide?
Are Latinos online global connectors and influencers?
What ki...
Questions?
amzn.to/latinolink
Download a free, sample
chapter at:
JoeKutchera.com/latinolin
k
The Shrinking Digital Divide: How Cultural Diversity is Getting an Increasing Share of Cyberspace
The Shrinking Digital Divide: How Cultural Diversity is Getting an Increasing Share of Cyberspace
The Shrinking Digital Divide: How Cultural Diversity is Getting an Increasing Share of Cyberspace
The Shrinking Digital Divide: How Cultural Diversity is Getting an Increasing Share of Cyberspace
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The Shrinking Digital Divide: How Cultural Diversity is Getting an Increasing Share of Cyberspace

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This session will look at new and innovative digital media options and their usage by Latinos, Asians and African Americans as well as how marketers and media planners can blend internet media deeper into their mix for branding and demand generation programs

Presenter:Joe Kutchera, Author of "Latino Link: Building brands online with Hispanic communities and content"

Published in: Business, Technology
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The Shrinking Digital Divide: How Cultural Diversity is Getting an Increasing Share of Cyberspace

  1. 1. @joekutchera #multiculturalsummit The Shrinking Digital Divide
  2. 2. @joekutchera #multiculturalsummit
  3. 3. @joekutchera #multiculturalsummit
  4. 4. Overview Consumer profiles: Latinos who use the Internet Research: Closing in on the Digital Divide Leadership: Marketing to Latinos online Discussion
  5. 5. Consumer Profiles: Latinos Who Use the Internet
  6. 6. Madeline and Ricardo
  7. 7. Elizabeth
  8. 8. Mike and Monica Melone
  9. 9. Alfonso: $40 Billion spent in U.S.
  10. 10. Research: Closing in on the Digital Divide
  11. 11. How often do you research/purchase products online?
  12. 12. Facebook Usage by Ethnicity
  13. 13. What languages do you blog in? Source: LATISM Bloguera survey, July 2010
  14. 14. Technology Use: Hispanics vs. Non-Hispanics
  15. 15. Hispanic Technology Use: Mobile vs. Online
  16. 16. Market Opportunity
  17. 17. Leadership: Marketing to Latinos Online
  18. 18. Ford: Targeting Latinas Online Content Relevancy
  19. 19. Babycenter: Targeting Latina Mothers “I am 19 weeks pregnant and I subscribed to the English site at 8 weeks. A few weeks ago I switched to the Spanish site and I like it more because you really take into account the Latino perspective.”
  20. 20. Best Buy en español U.S. Hispanics AND Latin Americans
  21. 21. Best Buy en español
  22. 22. Banco Popular: Directing Visitors to the Right Country
  23. 23. Lexicon: English without Borders Continuous Relationship with Consumers
  24. 24. AmFamLatino.com Align Talent with Marketplace
  25. 25. AmFamLatino.com: Interactive Home
  26. 26. AmFamLatino.com: Interactive Home
  27. 27. AmFamLatino on Facebook
  28. 28. Mobile Applications
  29. 29. Nestle on iPhone
  30. 30. Social Media Case Study: La Caida de Edgar (el original) http://www.youtube.com/watch?v=b89CnP0Iq30 La Caida de Edgar (Emperador) http://www.youtube.com/watch?v=IwyNPo5lE-Y
  31. 31. Discussion Have Hispanics broken through the digital divide? Are Latinos online global connectors and influencers? What kinds of content do Latinos seek online? How can marketers connect to Latino consumers online? How will mobile devices affect digital growth among Hispanics?
  32. 32. Questions? amzn.to/latinolink Download a free, sample chapter at: JoeKutchera.com/latinolin k

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