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The Shrinking Digital Divide: How Cultural Diversity is Getting an Increasing Share of Cyberspace
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The Shrinking Digital Divide: How Cultural Diversity is Getting an Increasing Share of Cyberspace

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This session will look at new and innovative digital media options and their usage by Latinos, Asians and African Americans as well as how marketers and media planners can blend internet media deeper …

This session will look at new and innovative digital media options and their usage by Latinos, Asians and African Americans as well as how marketers and media planners can blend internet media deeper into their mix for branding and demand generation programs

Presenter:Joe Kutchera, Author of "Latino Link: Building brands online with Hispanic communities and content"

Published in: Business, Technology

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  • 1. @joekutchera #multiculturalsummit The Shrinking Digital Divide
  • 2. @joekutchera #multiculturalsummit
  • 3. @joekutchera #multiculturalsummit
  • 4. Overview Consumer profiles: Latinos who use the Internet Research: Closing in on the Digital Divide Leadership: Marketing to Latinos online Discussion
  • 5. Consumer Profiles: Latinos Who Use the Internet
  • 6. Madeline and Ricardo
  • 7. Elizabeth
  • 8. Mike and Monica Melone
  • 9. Alfonso: $40 Billion spent in U.S.
  • 10. Research: Closing in on the Digital Divide
  • 11. How often do you research/purchase products online?
  • 12. Facebook Usage by Ethnicity
  • 13. What languages do you blog in? Source: LATISM Bloguera survey, July 2010
  • 14. Technology Use: Hispanics vs. Non-Hispanics
  • 15. Hispanic Technology Use: Mobile vs. Online
  • 16. Market Opportunity
  • 17. Leadership: Marketing to Latinos Online
  • 18. Ford: Targeting Latinas Online Content Relevancy
  • 19. Babycenter: Targeting Latina Mothers “I am 19 weeks pregnant and I subscribed to the English site at 8 weeks. A few weeks ago I switched to the Spanish site and I like it more because you really take into account the Latino perspective.”
  • 20. Best Buy en español U.S. Hispanics AND Latin Americans
  • 21. Best Buy en español
  • 22. Banco Popular: Directing Visitors to the Right Country
  • 23. Lexicon: English without Borders Continuous Relationship with Consumers
  • 24. AmFamLatino.com Align Talent with Marketplace
  • 25. AmFamLatino.com: Interactive Home
  • 26. AmFamLatino.com: Interactive Home
  • 27. AmFamLatino on Facebook
  • 28. Mobile Applications
  • 29. Nestle on iPhone
  • 30. Social Media Case Study: La Caida de Edgar (el original) http://www.youtube.com/watch?v=b89CnP0Iq30 La Caida de Edgar (Emperador) http://www.youtube.com/watch?v=IwyNPo5lE-Y
  • 31. Discussion Have Hispanics broken through the digital divide? Are Latinos online global connectors and influencers? What kinds of content do Latinos seek online? How can marketers connect to Latino consumers online? How will mobile devices affect digital growth among Hispanics?
  • 32. Questions? amzn.to/latinolink Download a free, sample chapter at: JoeKutchera.com/latinolin k

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