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There’s an amazing convergence happening between the growth of the U.S. Hispanic population and the growth of digital media. Hispanics increasingly use the Internet to keep in touch with family and friends, search for product information, compare prices, print coupons and shop online. Is your brand ready?
Joe outlines the issues your company will need to understand in order to successfully market to Hispanic consumers online including shopping behavior, social networks, translation, localization, and mobile platforms. Case studies from Twin Cities-based marketers Best Buy and General Mills will be featured.