US Latinos represent the fastest growing demographic in the United States with $1.5 billion in spending power. Increasingly, they search online and on their mobile phones for localized Spanish-language content. How can digital marketers best tap into this audience and provide them the localized content they desire? In addition, how can US-based retailers expand their businesses by capturing a portion of the $40 billion that Mexicans spend annually in the United States by selling to them on Spanish-language e-commerce sites? And how can US marketers expand virtually into Latin America, the fastest growing region for e-commerce according to Euromonitor? Find out the answers to these questions during this informative session.