Be the first to like this
Join us for the webinar “Latino Link: Localizing your content for Hispanic communities online" presented by Joe Kutchera, author of the new book – Latino Link: Building Brands Online with Hispanic Communities and Content.
In this informative one-hour webcast, Kutchera will present his findings on how Hispanics considerably over-index in their use of social media and mobile services relative to the general population, and are rapidly catching up with regard to e-commerce. He will present case studies on BestBuy, Ford and H&R Block to illustrate how and why these leading companies have developed content for Hispanics and Latin Americans. Kutchera will also provide insight into the consumer personae of the Spanish-speaking audience and the closing of the digital divide, which opens doors to increased sales in-store and online.
By attending this webinar, you will learn:
*How social media motivates Hispanic consumer behavior online
*How to affectively target the “connectors” on social networks and their influence on consumers across borders
*Some of the common challenges and missteps in targeting Hispanics online
*The results of the 2010 Census: What will the data mean for your business