As mobile phone and laptop prices fall, becoming more accessible, how do Hispanics use social and mobile media? What kinds of content do they seek? What marketers have met Hispanics’ information needs online with Spanish-language and/or culturally customized digital communications?
Learn the answers to these questions from author and speaker Joe Kutchera with case studies from Oscar Castro at Sears, and Larry Upton of edioma on 7-11 mobile efforts. Attendees will learn about the closing of the digital divide and how to drive measurable marketing results with Hispanics online and on mobile devices.