Globalization of the Spanish-language Internet
by Joe Kutchera on Jul 15, 2009
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You don't need to travel very far to experience the world. Just open your browser and take a look around. The internet is one giant melting pot and the leading content online today is published in Engl...
You don't need to travel very far to experience the world. Just open your browser and take a look around. The internet is one giant melting pot and the leading content online today is published in English, Mandarin, Spanish and Japanese. Even more remarkable is the fact that there are more native Spanish speakers in the world than English.
As interactive marketers, what are you going to do about it? You may not speak Spanish but your users do. Reaching this audience requires so much more than hiring a translation firm. You need a comprehensive strategy that understands their unique cultural needs.
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