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There's an amazing convergence happening between the growth of the U.S. Hispanic population and the growth of digital media. Hispanics increasingly use the Internet to keep in touch with family and friends on social networks, write product reviews, compare prices and shop online. Are your clients' brands ready?
Learn the key issues your agency will need to understand in order to successfully market to Hispanic consumers on social/digital platforms, including shopping behavior, social networks, translation, localization and mobile platforms.
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