Online Marketing Capabilities Deck

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  • Online Marketing Capabilities Deck

    1. 1. Joe Franklin Online Marketing & Content Strategy C A P A B I L I T I E S
    2. 2. WHAT I DO I concept and create online marketing & content strategies, messaging platforms and print marketing materials for b2b and b2c companies and ad agencies. •Optimized web copy •Direct mail •Email •Brochures •Radio •Print ads •Data sheets •Packaging •Point of sale •Case studies •Promotions •SEO •Ad banners •Social media •Press releases View clips at: Joe-Franklin.com joejdf@yahoo.com
    3. 3. Let me turn your wimpy website into an online marketing machine If you're not using SEO copywriting services, your website is very likely a passive online brochure that potential customers only stumble across accidentally. Or they find your site only if they already know your name. You're looking at meager results. As an experienced online marketing and content strategist, I can help you plug into the real power of the Internet: ■ identify valuable keywords for attracting your ideal customers ■ engage prospective customers with clear and relevant information ■ optimize web pages with keyword meta tags and content so your site rises up in organic searches www.joe-franklin.com Details at: joe-franklin.com
    4. 4. Need design, Flash and web construction help? I have the industry contacts and can provide the necessary creative direction and job management to deliver agency results at a fraction of the cost. joejdf@yahoo.com
    5. 5. MY WORK... www.joe-franklin.com
    6. 6. Direct Mail Web Sites Who can resist opening an envelope that implies the possibility of a better future, speaks to a group of which they are a member and uses the word “you”? Print Ads I helped AffinityCircles.com clarify their messaging in an entertaining, informative, SEO-optimized way that helped them shoot straight to the top of search engine rankings. AT&T wanted to update the look and feel of its GoPhone prepaid phone. In this ad I focused on strong reader benefits and kept it short to stop them in their tracks.
    7. 7. Email Campaigns Brochures Gyro wanted a brochure that would capture their essence in a slick, compelling way. As sr. copywriter I decided on a bold approach that helped them stand out from the crowd. Case Studies I helped WebEx put their best foot It took numerous forward by selling the powerful interviews for me to benefits of WebEx software. accurately describe how wireless sales force automation technology from AT&T helped drive sales for adidas America.
    8. 8. Banners Promotions I helped ideate and execute this month-long promo for Yahoo! and AT&T. Daily prizes were awarded to customers who checked Yahoo! mail on their AT&T phone. Promotional advertising included banners on Yahoo.com, a micro-site, weekly text messages to those who had opted in and more. Sometimes there just isn’t a word in the dictionary that describes a new ice cream flavor’s unique taste. That’s why I decided to invent one: “de lechable”. Häagen-Dazs liked it. So did consumers. Enough to make Cinnamon Dulce de Leche HD’s most popular new flavor. See more at: www.joe-franklin.com
    9. 9. SOME OF THE BRANDS I’VE WORKED ON joejdf@yahoo.com
    10. 10. With every project you get: • Powerful, benefit-blasting headlines • Persuasive, on-brand copy • Extremely fast turnaround times • Reliable, responsive, friendly service “Joe came up with great, SEO optimized copy for “While most people believe they can write, Joe actually us. Our organic search results rose almost can, and even better he can do the research and upfront immediately. He also did a great job of coming up to work that makes that writing count.” speed quickly and understanding the nuances of our market.” -- Terry Hickman, Principal at Unbridled Brain -- Andrei Marinescu, (VP Marketing, MOG.com) joejdf@yahoo.com www..joe-franklin.com
    11. 11. How I do it GATHER INFORMATION EXTEND COPY GLEEN INSIGHTS ACROSS CREATIVE (END USERS) ELEMENTS My Process OVERLAY PROJECT DEVELOP COPY OBJECTIVES DEVELOP STRATEGY www..joe-franklin.com
    12. 12. ABOUT ME Over the course of my career I've been called many names, including “copywriting guru" “award-winning copywriter” and "marketing mastermind". And with good reason. I have more than 12 years of solid online, SEO, Web, direct response, and marketing strategy experience. I've honed my chops in some of San Francisco finest marketing agencies and worked on some of the Fortune 500's top brands, including AT&T, Sun Microsystems, SanDisk, Häagen-Dazs, Magellan, Verizon, Sprint and many more. Today I'm equally happy helping local establishments, and particularly enjoy bringing them to market the right way. Websites and direct mail are my specialties, as is filling the role of an online marketing manager. I blog constantly, and am on top of the game when it comes to SEO/SEM, organic and paid search, and driving website and blog traffic in general. Want a multi-tasking marketing tool? Stretch your budget and generate leads with case studies. Email joejdf@yahoo.com to www..joe-franklin.com learn more
    13. 13. Thanks.
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