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What universities can learn from corporate alumni programs

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This presentation was delivered at the first day of the Nuffic Holland Alumni Conference which took place in the Hague on November 5, 2009.

This presentation was delivered at the first day of the Nuffic Holland Alumni Conference which took place in the Hague on November 5, 2009.

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What universities can learn from corporate alumni programs What universities can learn from corporate alumni programs Presentation Transcript

  • CORPORATE ALUMNI PROGRAMMES WHAT UNIVERSITIES CAN LEARN FROM THE BUSINESS EXPERIENCE Joe Laufer Nuffic Holland Alumni Conference November 5 th , 2009
    • How was the research conducted?
    • What are some of the key findings?
    • Why is this research relevant to us?
    • Proposing a new framework for alumni relations
    • Conclusions
    • Q&A
    • PRESENTATION OVERVIEW
    Corporate Alumni Programmes – Nuffic Holland Alumni Conference /15
    • Review of firms and their alumni relations practices
    • DESCRIPTION OF RESEARCH
    Corporate Alumni Programmes – Nuffic Holland Alumni Conference /15
    • Identify an appropriate theoretical framework
    • Analyse a selection of university alumni programmes
    • Hype vs. Reality
      • 33 out of 222 firms had formal alumni programmes
    • RESEARCH FINDINGS
    Corporate Alumni Programmes – Nuffic Holland Alumni Conference /15
    • Observed programmes focused on specific objectives
      • recruiting, business development, flexwork, knowledge management, brand value, etc.
    • CORPORATE ALUMNI PROGRAMMES - EXAMPLES
    • SHELL – KNOWLEDGE MANAGEMENT (KM)
    Corporate Alumni Programmes – Nuffic Holland Alumni Conference /15
    • CORPORATE ALUMNI PROGRAMMES - EXAMPLES
    • HSBC – RECRUITMENT
    Corporate Alumni Programmes – Nuffic Holland Alumni Conference /15
    • CORPORATE ALUMNI PROGRAMMES - EXAMPLES
    • BOSTON CONSULTING GROUP (BCG) – BRAND VALUE
    Corporate Alumni Programmes – Nuffic Holland Alumni Conference /15
    • Hype vs Reality
        • 33 out of 222 firms had formal alumni programmes
    • Observed programmes focused on specific objectives
        • recruiting, business development, flexwork, knowledge management, brand value, etc.
    • RESEARCH FINDINGS
    Corporate Alumni Programmes – Nuffic Holland Alumni Conference /15
    • The tip of the iceberg phenomenon
        • 15% of the firms had official alumni programmes
        • 67% had some type of unofficial alumni activity
    • THE ALUMNI PROGRAMME 1.0 TRIANGLE
    • RESEARCH RELEVANCE
    Corporate Alumni Programmes – Nuffic Holland Alumni Conference /15 Resources Information Capacity Legitimacy University Alumni Audience
    • RESEARCH RELEVANCE
    • THE ALUMNI PROGRAMME 2.0 TRIANGLE
    Corporate Alumni Programmes – Nuffic Holland Alumni Conference /15 Resources Information Capacity Legitimacy University Alumni Audience Owners
    • A situated learning theory based on observations from apprentice type programmes
    • INTRODUCTION TO COMMUNITIES OF PRACTICE (WENGER, 1998)
    • NEW FRAMEWORK FOR ALUMNI RELATIONS
    Corporate Alumni Programmes – Nuffic Holland Alumni Conference /15
    • Adopted as a common business practice by large firms for sharing knowledge across units
    • View organizations as constellations of communities
    • Groups are ubiquitous and have always existed
    • COMMUNITIES OF PRACTICE
    • ASSESSING ALUMNI GROUPS AS COMMUNITIES OF PRACTICE
    • Characteristics of communities of practice:
    Corporate Alumni Programmes – Nuffic Holland Alumni Conference /15
      • Practice : the development over time of a shared repertoire by members
      • Community : joint activities of members where information is shared and relationships are established
    (Wenger, 2002)
      • Domain : relevant expertise shared by a group and not posessed by others
    • COMMUNITIES OF PRACTICE
    • DESIGN ELEMENTS FOR ALUMNI GROUPS
    Corporate Alumni Programmes – Nuffic Holland Alumni Conference /15 Events Connectivity Leadership Membership Projects Artifacts (Wenger, 2002)
    • Alumni programme components should be appropriate to specific characterstics and needs of groups and members
    • SOME FINAL OBSERVATIONS
    • IN CONCLUSION
    Corporate Alumni Programmes – Nuffic Holland Alumni Conference /15
    • Alumni programmes should strive to help their alumni networks evolve into communities
    • “ Grassroot” type alumni initiatives and activities should be encouraged and supported by alumni programmes
    • Some level of interconnectivity between an alumni group and other networks (students, faculty, professionals) can contribute significantly to its development
    • Questions?
    • email: joe.laufer@gmail.com
    • THANK YOU!
    Corporate Alumni Programmes – Nuffic Holland Alumni Conference