Joe Ibraham Keynote: "Body on a Chip"

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This updated slideshow of my Keynote Presentation includes an updated Brand Character Diagram

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Joe Ibraham Keynote: "Body on a Chip"

  1. 1. Body on a Chip FA102a, Research, Product Proposal and Brand Development Joseph Ibraham Thursday, September 26, 13
  2. 2. Body on a Chip Assignment One, Research “Printing Tiny Organs for 'Body on a Chip'” http://www.livescience.com/39659-body-on-chip-photos.html Joseph Ibraham Thursday, September 26, 13
  3. 3. Body on a Chip Assignment One, Research Miniature tissue samples and 3D printed organs can be exposed to toxins and treatments Joseph Ibraham http://www.livescience.com/39659-body-on-chip-photos.html http://www.livescience.com/39659-body-on-chip-photos.html Thursday, September 26, 13
  4. 4. Body on a Chip Assignment One, Research An artificial circulatory system means researchers can introduce biological or chemical agents into the “blood” Joseph Ibraham http://www.nbcnews.com/technology/tiny-organs-printed-3-d-aim-body-chip-better-drug-8C11170018 http://www.livescience.com/39659-body-on-chip-photos.html Thursday, September 26, 13
  5. 5. Body on a Chip Assignment One, Research Changes in temperature, oxygen, pH and more would be measured and relayed to a computer Joseph Ibraham Ivy Mead, B.S., doctoral student views cellular images from the microscope. http://www.scientificamerican.com/article.cfm?id=tiny-3d-printed-organs-ai Thursday, September 26, 13
  6. 6. Body on a Chip Assignment One, Description of Future Product or Service Advanced organ printing Joseph Ibraham •Ability to construct skin for “human repairs” •Covers areas of body with skin loss due to burns, diseases, and other causes Thursday, September 26, 13
  7. 7. Body on a Chip Assignment Two, Naming Process Joseph Ibraham Selected words from original post: •Biology •Print •3D, three-dimensional •Organs •Construct Thursday, September 26, 13
  8. 8. Body on a Chip Assignment Two, Naming Process Joseph Ibraham Generated name possibilities: •SkinPrint (Combination of skin and print) •BioPrint (Combination of biology and print) •Biostruct (Combination of biology and construct) •BIO AID (Combination of biology and bandaid) Thursday, September 26, 13
  9. 9. Body on a Chip Assignment Two, Naming Process Joseph Ibraham Selected Name: Biostruct •Biostruct was selected for this service because it rolled off the tongue best. •It hints at the fact that the service constructs biological entities. Thursday, September 26, 13
  10. 10. Body on a Chip Assignment Two, Brand Character Diagram Joseph Ibraham Thursday, September 26, 13
  11. 11. Body on a Chip Assignment Three, Sound Signature Raw Sounds, Voice Joseph Ibraham Thursday, September 26, 13
  12. 12. Body on a Chip Assignment Three, Sound Signature Raw Sounds, Non Human Living Thing Joseph Ibraham Thursday, September 26, 13
  13. 13. Body on a Chip Assignment Three, Sound Signature Raw Sounds, Natural Sound Joseph Ibraham Thursday, September 26, 13
  14. 14. Body on a Chip Assignment Three, Sound Signature Raw Sounds, Mechanical Sound Joseph Ibraham Thursday, September 26, 13
  15. 15. Body on a Chip Assignment Three, Sound Signature Raw Sounds, Musical Phrase Joseph Ibraham Thursday, September 26, 13
  16. 16. Body on a Chip Assignment Three, Sound Signature Rationale Joseph Ibraham •Point 1 •Point 2 •Point 3 Thursday, September 26, 13

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