This updated slideshow of my Keynote Presentation includes an updated Brand Character Diagram

1. Body on a Chip
FA102a, Research, Product Proposal
and Brand Development
Joseph Ibraham
Thursday, September 26, 13

2. Body on a Chip
Assignment One, Research
“Printing Tiny Organs for 'Body on a Chip'”
http://www.livescience.com/39659-body-on-chip-photos.html
Joseph Ibraham
Thursday, September 26, 13

3. Body on a Chip
Assignment One, Research
Miniature tissue samples and 3D printed organs
can be exposed to toxins and treatments
Joseph Ibraham
http://www.livescience.com/39659-body-on-chip-photos.html
http://www.livescience.com/39659-body-on-chip-photos.html
Thursday, September 26, 13

4. Body on a Chip
Assignment One, Research
An artificial circulatory system means
researchers can introduce biological or
chemical agents into the “blood”
Joseph Ibraham
http://www.nbcnews.com/technology/tiny-organs-printed-3-d-aim-body-chip-better-drug-8C11170018
http://www.livescience.com/39659-body-on-chip-photos.html
Thursday, September 26, 13

5. Body on a Chip
Assignment One, Research
Changes in temperature, oxygen, pH and more
would be measured and relayed to a computer
Joseph Ibraham
Ivy Mead, B.S., doctoral student views cellular images from the microscope.
http://www.scientificamerican.com/article.cfm?id=tiny-3d-printed-organs-ai
Thursday, September 26, 13

6. Body on a Chip
Assignment One, Description of Future Product or
Service
Advanced organ printing
Joseph Ibraham
•Ability to construct skin for “human repairs”
•Covers areas of body with skin loss due to burns,
diseases, and other causes
Thursday, September 26, 13

7. Body on a Chip
Assignment Two, Naming Process
Joseph Ibraham
Selected words from original post:
•Biology
•Print
•3D, three-dimensional
•Organs
•Construct
Thursday, September 26, 13

8. Body on a Chip
Assignment Two, Naming Process
Joseph Ibraham
Generated name possibilities:
•SkinPrint (Combination of skin and print)
•BioPrint (Combination of biology and print)
•Biostruct (Combination of biology and construct)
•BIO AID (Combination of biology and bandaid)
Thursday, September 26, 13

9. Body on a Chip
Assignment Two, Naming Process
Joseph Ibraham
Selected Name: Biostruct
•Biostruct was selected for this service because it
rolled off the tongue best.
•It hints at the fact that the service constructs
biological entities.
Thursday, September 26, 13

10. Body on a Chip
Assignment Two, Brand Character Diagram
Joseph Ibraham
Thursday, September 26, 13

11. Body on a Chip
Assignment Three, Sound Signature Raw Sounds,
Voice
Joseph Ibraham
Thursday, September 26, 13

12. Body on a Chip
Assignment Three, Sound Signature Raw Sounds, Non
Human Living Thing
Joseph Ibraham
Thursday, September 26, 13

13. Body on a Chip
Assignment Three, Sound Signature Raw Sounds,
Natural Sound
Joseph Ibraham
Thursday, September 26, 13

14. Body on a Chip
Assignment Three, Sound Signature Raw Sounds,
Mechanical Sound
Joseph Ibraham
Thursday, September 26, 13

15. Body on a Chip
Assignment Three, Sound Signature Raw Sounds,
Musical Phrase
Joseph Ibraham
Thursday, September 26, 13

16. Body on a Chip
Assignment Three, Sound Signature Rationale
Joseph Ibraham
•Point 1
•Point 2
•Point 3
Thursday, September 26, 13