II. Social Media Strategy • A new sales tool to reach customer • Bring value to our cooperative system • Promote and connect the Co‐op family • Appeal to a new customers • Explain the Co‐op structure • Provide a new Co‐op education platform • Build the Co‐op brand • Provide product information • Provide best practice and management tips • Be timely engaging based on the SM platform • Be progressive in the viewers eyes • Be the rural homeowners community • Springboard for the agricultural community • Be informational and fun • Humanize, demonstrate and promote a compassion for agriculture • TFC’s SM platforms will drive customers to member stores • Help members develop their strategy and assist in development and execution • Become engaged and knowledgeable of emerging SM tools and incorporate as needed
2. Facebook o Two sites (Co‐op and Cooperator) for Co‐op, one each for others (CFS, ADI, Ag Eq., Stockdale’s) o Online fans (followers) that can engage in interactive communication o Ability to add photos, video and allow customers to post content o Ability to promote “events” to users o Ability to have multiple groups where you can control access (examples of groups could be Co‐op employees, member managers, TFC employees, dairyman, corn growers, etc.) o Ability to advertise to distinct groups in a geographic area or a demographic sector o Ability to cross promote from current website and other Facebook pages o Ability to link vendors and product pages o Free communication and interaction with fans (or followers) o TFC employees register a professional page for business use and correspondence
Getting started Login to your Facebook account Sign up if you don’t already have one
Getting started You will be the “owner” of the page forever! You will also be an administrator Multiple administrators can be set up Only administrators can post as page’s identity Administrators can be added or deleted anytime The page is not publicly connected to your Facebook profile Cannot have separate “personal” and “business” accounts because Facebook doesn’t allow multiple accounts
12 tips to engage fans 1. Incite comments by posting questions Single most important thing to create activity. This is social media, not a web site. Fans want to interact. Otherwise, they’ll go somewhere else The more comments you get, the more opportunity to go “viral.” Test their knowledge with a quiz. Keep questions simple, personal.