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Telling a multi channel story
 

Telling a multi channel story

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A high level look at how to begin considering multiple channels to tell your brand's story.

A high level look at how to begin considering multiple channels to tell your brand's story.

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    Telling a multi channel story Telling a multi channel story Presentation Transcript

    • Leveraging a Multi-Channel Story to GrowYour Business@VJBrandComm#RNtruth
    • © Vladimir Jones 2013
    • #RNtruthThe worldis fractured
    • #RNtruthHow many “channels” are there?
    • #RNtruthSearchHow many “channels” are there?
    • #RNtruthSearchDigitalHow many “channels” are there?
    • #RNtruthSearchDigitalTraditionalHow many “channels” are there?
    • #RNtruthSearchDigitalTraditionalVideoHow many “channels” are there?
    • #RNtruthSearchDigitalTraditionalVideoSocialHow many “channels” are there?
    • #RNtruthSearchDigitalTraditionalVideoSocialBrand CommHow many “channels” are there?
    • #RNtruthSearchDigitalTraditionalVideoSocialBrand CommDirect MailHow many “channels” are there?
    • #RNtruthSearchDigitalTraditionalVideoSocialBrand CommDirect MailMobileHow many “channels” are there?
    • #RNtruthSearchDigitalTraditionalVideoSocialBrand CommDirect MailMobileCRMHow many “channels” are there?
    • #RNtruthSearchDigitalTraditionalVideoSocialBrand CommDirect MailMobileCRMBlogHow many “channels” are there?
    • #RNtruthSearchDigitalTraditionalVideoSocialBrand CommDirect MailMobileCRMBlogWebinarHow many “channels” are there?
    • #RNtruthSearchDigitalTraditionalVideoSocialBrand CommDirect MailMobileCRMBlogWebinarWhitepaperHow many “channels” are there?
    • #RNtruthSearchDigitalTraditionalVideoSocialBrand CommDirect MailMobileCRMBlogWebinarWhitepaperHow many “channels” are there?CallCenter
    • #RNtruth
    • What’s your go-to channel?
    • What channel do youthink you should use?Why haven’t you?
    • Finding your audience and how/wherethey consume your messages#RNtruth
    • #RNtruth Market Research
    • #RNtruthCompetitors
    • #RNtruthGut Instinct
    • #RNtruthTrial & Error
    • #RNtruth Message & Medium
    • Content Marketing Strategy#RNtruth
    • #RNtruthContent Strategy
    • Feeding the content marketing machine#RNtruth
    • #RNtruthStrategy
    • #RNtruthResources
    • Steps to Multi-Channel Success1. Release your fears2. Identify your “dream” channels3. Create a strategy for integrating those channelsinto a single view of your consumer4. Get your hands on some research to be sureyou know where and who your consumer is andwhat they want to hear.5. Trial and error = test and validate6. Finalize your channels and then FOCUS7. Create a strategy for feeding the contentmachine8. Listen and optimize9. Repeat from beginning periodically
    • Exercise 1:Channel Count
    • Exercise 2:Greatest Marriage ofMessage to Medium
    • Exercise 3:Telling your story
    • Thanks for listening@VJBrandComm#RNtruthabout.me/joehodas