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Leveraging a Multi-Channel Story to GrowYour Business@VJBrandComm#RNtruth
© Vladimir Jones 2013
#RNtruthThe worldis fractured
#RNtruthHow many “channels” are there?
#RNtruthSearchHow many “channels” are there?
#RNtruthSearchDigitalHow many “channels” are there?
#RNtruthSearchDigitalTraditionalHow many “channels” are there?
#RNtruthSearchDigitalTraditionalVideoHow many “channels” are there?
#RNtruthSearchDigitalTraditionalVideoSocialHow many “channels” are there?
#RNtruthSearchDigitalTraditionalVideoSocialBrand CommHow many “channels” are there?
#RNtruthSearchDigitalTraditionalVideoSocialBrand CommDirect MailHow many “channels” are there?
#RNtruthSearchDigitalTraditionalVideoSocialBrand CommDirect MailMobileHow many “channels” are there?
#RNtruthSearchDigitalTraditionalVideoSocialBrand CommDirect MailMobileCRMHow many “channels” are there?
#RNtruthSearchDigitalTraditionalVideoSocialBrand CommDirect MailMobileCRMBlogHow many “channels” are there?
#RNtruthSearchDigitalTraditionalVideoSocialBrand CommDirect MailMobileCRMBlogWebinarHow many “channels” are there?
#RNtruthSearchDigitalTraditionalVideoSocialBrand CommDirect MailMobileCRMBlogWebinarWhitepaperHow many “channels” are there?
#RNtruthSearchDigitalTraditionalVideoSocialBrand CommDirect MailMobileCRMBlogWebinarWhitepaperHow many “channels” are ther...
#RNtruth
What’s your go-to channel?
What channel do youthink you should use?Why haven’t you?
Finding your audience and how/wherethey consume your messages#RNtruth
#RNtruth Market Research
#RNtruthCompetitors
#RNtruthGut Instinct
#RNtruthTrial & Error
#RNtruth Message & Medium
Content Marketing Strategy#RNtruth
#RNtruthContent Strategy
Feeding the content marketing machine#RNtruth
#RNtruthStrategy
#RNtruthResources
Steps to Multi-Channel Success1. Release your fears2. Identify your “dream” channels3. Create a strategy for integrating t...
Exercise 1:Channel Count
Exercise 2:Greatest Marriage ofMessage to Medium
Exercise 3:Telling your story
Thanks for listening@VJBrandComm#RNtruthabout.me/joehodas
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Telling a multi channel story

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A high level look at how to begin considering multiple channels to tell your brand's story.

Published in: Business, Technology
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Transcript of "Telling a multi channel story"

  1. 1. Leveraging a Multi-Channel Story to GrowYour Business@VJBrandComm#RNtruth
  2. 2. © Vladimir Jones 2013
  3. 3. #RNtruthThe worldis fractured
  4. 4. #RNtruthHow many “channels” are there?
  5. 5. #RNtruthSearchHow many “channels” are there?
  6. 6. #RNtruthSearchDigitalHow many “channels” are there?
  7. 7. #RNtruthSearchDigitalTraditionalHow many “channels” are there?
  8. 8. #RNtruthSearchDigitalTraditionalVideoHow many “channels” are there?
  9. 9. #RNtruthSearchDigitalTraditionalVideoSocialHow many “channels” are there?
  10. 10. #RNtruthSearchDigitalTraditionalVideoSocialBrand CommHow many “channels” are there?
  11. 11. #RNtruthSearchDigitalTraditionalVideoSocialBrand CommDirect MailHow many “channels” are there?
  12. 12. #RNtruthSearchDigitalTraditionalVideoSocialBrand CommDirect MailMobileHow many “channels” are there?
  13. 13. #RNtruthSearchDigitalTraditionalVideoSocialBrand CommDirect MailMobileCRMHow many “channels” are there?
  14. 14. #RNtruthSearchDigitalTraditionalVideoSocialBrand CommDirect MailMobileCRMBlogHow many “channels” are there?
  15. 15. #RNtruthSearchDigitalTraditionalVideoSocialBrand CommDirect MailMobileCRMBlogWebinarHow many “channels” are there?
  16. 16. #RNtruthSearchDigitalTraditionalVideoSocialBrand CommDirect MailMobileCRMBlogWebinarWhitepaperHow many “channels” are there?
  17. 17. #RNtruthSearchDigitalTraditionalVideoSocialBrand CommDirect MailMobileCRMBlogWebinarWhitepaperHow many “channels” are there?CallCenter
  18. 18. #RNtruth
  19. 19. What’s your go-to channel?
  20. 20. What channel do youthink you should use?Why haven’t you?
  21. 21. Finding your audience and how/wherethey consume your messages#RNtruth
  22. 22. #RNtruth Market Research
  23. 23. #RNtruthCompetitors
  24. 24. #RNtruthGut Instinct
  25. 25. #RNtruthTrial & Error
  26. 26. #RNtruth Message & Medium
  27. 27. Content Marketing Strategy#RNtruth
  28. 28. #RNtruthContent Strategy
  29. 29. Feeding the content marketing machine#RNtruth
  30. 30. #RNtruthStrategy
  31. 31. #RNtruthResources
  32. 32. Steps to Multi-Channel Success1. Release your fears2. Identify your “dream” channels3. Create a strategy for integrating those channelsinto a single view of your consumer4. Get your hands on some research to be sureyou know where and who your consumer is andwhat they want to hear.5. Trial and error = test and validate6. Finalize your channels and then FOCUS7. Create a strategy for feeding the contentmachine8. Listen and optimize9. Repeat from beginning periodically
  33. 33. Exercise 1:Channel Count
  34. 34. Exercise 2:Greatest Marriage ofMessage to Medium
  35. 35. Exercise 3:Telling your story
  36. 36. Thanks for listening@VJBrandComm#RNtruthabout.me/joehodas
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