Telling a multi channel story

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A high level look at how to begin considering multiple channels to tell your brand's story.

A high level look at how to begin considering multiple channels to tell your brand's story.

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  • 1. Leveraging a Multi-Channel Story to GrowYour Business@VJBrandComm#RNtruth
  • 2. © Vladimir Jones 2013
  • 3. #RNtruthThe worldis fractured
  • 4. #RNtruthHow many “channels” are there?
  • 5. #RNtruthSearchHow many “channels” are there?
  • 6. #RNtruthSearchDigitalHow many “channels” are there?
  • 7. #RNtruthSearchDigitalTraditionalHow many “channels” are there?
  • 8. #RNtruthSearchDigitalTraditionalVideoHow many “channels” are there?
  • 9. #RNtruthSearchDigitalTraditionalVideoSocialHow many “channels” are there?
  • 10. #RNtruthSearchDigitalTraditionalVideoSocialBrand CommHow many “channels” are there?
  • 11. #RNtruthSearchDigitalTraditionalVideoSocialBrand CommDirect MailHow many “channels” are there?
  • 12. #RNtruthSearchDigitalTraditionalVideoSocialBrand CommDirect MailMobileHow many “channels” are there?
  • 13. #RNtruthSearchDigitalTraditionalVideoSocialBrand CommDirect MailMobileCRMHow many “channels” are there?
  • 14. #RNtruthSearchDigitalTraditionalVideoSocialBrand CommDirect MailMobileCRMBlogHow many “channels” are there?
  • 15. #RNtruthSearchDigitalTraditionalVideoSocialBrand CommDirect MailMobileCRMBlogWebinarHow many “channels” are there?
  • 16. #RNtruthSearchDigitalTraditionalVideoSocialBrand CommDirect MailMobileCRMBlogWebinarWhitepaperHow many “channels” are there?
  • 17. #RNtruthSearchDigitalTraditionalVideoSocialBrand CommDirect MailMobileCRMBlogWebinarWhitepaperHow many “channels” are there?CallCenter
  • 18. #RNtruth
  • 19. What’s your go-to channel?
  • 20. What channel do youthink you should use?Why haven’t you?
  • 21. Finding your audience and how/wherethey consume your messages#RNtruth
  • 22. #RNtruth Market Research
  • 23. #RNtruthCompetitors
  • 24. #RNtruthGut Instinct
  • 25. #RNtruthTrial & Error
  • 26. #RNtruth Message & Medium
  • 27. Content Marketing Strategy#RNtruth
  • 28. #RNtruthContent Strategy
  • 29. Feeding the content marketing machine#RNtruth
  • 30. #RNtruthStrategy
  • 31. #RNtruthResources
  • 32. Steps to Multi-Channel Success1. Release your fears2. Identify your “dream” channels3. Create a strategy for integrating those channelsinto a single view of your consumer4. Get your hands on some research to be sureyou know where and who your consumer is andwhat they want to hear.5. Trial and error = test and validate6. Finalize your channels and then FOCUS7. Create a strategy for feeding the contentmachine8. Listen and optimize9. Repeat from beginning periodically
  • 33. Exercise 1:Channel Count
  • 34. Exercise 2:Greatest Marriage ofMessage to Medium
  • 35. Exercise 3:Telling your story
  • 36. Thanks for listening@VJBrandComm#RNtruthabout.me/joehodas