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@citygurl you should check    out The Little Door, Yum!         Likes Music    In the audience. Oh Howie,    you are hilar...
4
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•    •7
•    •8
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°                   LISTENING     MEASUREMENT                COMMUNITY     & ANALYTICS                  MGMT     INFLUENCE...
Phase 0:   Phase 1:   Phase 2:                                                Phase 3:   Phase 4:AdvertisingContentInsight...
Phase 0:   Phase 1:   Phase 2:                                                Phase 3:   Phase 4:AdvertisingContentInsight...
Phase 0:   Phase 1:   Phase 2:                                                 Phase 3:   Phase 4:AdvertisingContentInsigh...
•         −         −     •         −         −         −14
•     •         •         •             A product of the old social web   A product of today’s social web15
• •16
•    –    –    –    17
Phase 0:   Phase 1:   Phase 2:                                                Phase 3:   Phase 4:AdvertisingContentInsight...
•••••••19
FIRST GENERATION                   NEXT GENERATION     •                                     ScarletxVelvet jesssiccaaa   ...
• • •21
Phase 0:   Phase 1:   Phase 2:                                                 Phase 3:   Phase 4:AdvertisingContentInsigh...
•     •     •23
•     –     –•     –•24
Phase 0:   Phase 1:   Phase 2:                                                    Phase 3:   Phase 4:Advertising     Inter...
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•••         –         –    27
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Social Check-Ins via App       Entry Level   Intermediate   Super Fan       Joining Social Communities     Watching or Upl...
Phase 0:   Phase 1:   Phase 2:                                                    Phase 3:   Phase 4:AdvertisingContent   ...
TWITTER                          FACEBOOK                         PINTEREST       YOUTUBE                                 ...
Phase 0:   Phase 1:   Phase 2:                                                  Phase 3:   Phase 4:AdvertisingContent   En...
33
Phase 0:   Phase 1:   Phase 2:                                                Phase 3:   Phase 4:AdvertisingContentInsight...
Facebook ROI can be tied to:     •     •     •     •     •     •35
Goals       Tactics             •             •             •             •             •             •             •     ...
37
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Hyper Engagement: Reaching Customers with Extreme Relevance

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Hyper Engagement: Reaching Customers with Extreme Relevance

  1. 1. 1
  2. 2. 2
  3. 3. @citygurl you should check out The Little Door, Yum! Likes Music In the audience. Oh Howie, you are hilarious #dealornodeal Likes Instagram3
  4. 4. 4
  5. 5. 5
  6. 6. 6
  7. 7. • •7
  8. 8. • •8
  9. 9. 9
  10. 10. ° LISTENING MEASUREMENT COMMUNITY & ANALYTICS MGMT INFLUENCER DIGITAL ENGAGEMENT STORYTELLING PROGRAM & EVENT MGMT10
  11. 11. Phase 0: Phase 1: Phase 2: Phase 3: Phase 4:AdvertisingContentInsightsSegmentationInteractiveIntegrationEnterpriseOrganizationROI11
  12. 12. Phase 0: Phase 1: Phase 2: Phase 3: Phase 4:AdvertisingContentInsightsAdvertisingSegmentationInteractiveIntegrationEnterpriseOrganizationROI12
  13. 13. Phase 0: Phase 1: Phase 2: Phase 3: Phase 4:AdvertisingContentInsightsSegmentation ContentInteractiveIntegrationEnterpriseOrganizationROI13
  14. 14. • − − • − − −14
  15. 15. • • • • A product of the old social web A product of today’s social web15
  16. 16. • •16
  17. 17. • – – – 17
  18. 18. Phase 0: Phase 1: Phase 2: Phase 3: Phase 4:AdvertisingContentInsightsSegmentationInteractiveIntegration InsightsEnterpriseOrganizationROI18
  19. 19. •••••••19
  20. 20. FIRST GENERATION NEXT GENERATION • ScarletxVelvet jesssiccaaa OMG the new Wrangler is so awesome!!!! Jeep rocks! Can’t wait • to buy one so I can take it skiing this weekend. • • • • TEXT MINING CAN EXTRACT THESE CONCEPTS • AND LINK THEM TO JESSICA’S HANDLE20
  21. 21. • • •21
  22. 22. Phase 0: Phase 1: Phase 2: Phase 3: Phase 4:AdvertisingContentInsightsSegmentationInteractiveIntegration SegmentationEnterpriseOrganizationROI22
  23. 23. • • •23
  24. 24. • – –• –•24
  25. 25. Phase 0: Phase 1: Phase 2: Phase 3: Phase 4:Advertising InteractiveContentInsightsSegmentationInteractiveIntegrationEnterpriseOrganizationROI25
  26. 26. 26
  27. 27. ••• – – 27
  28. 28. 28
  29. 29. Social Check-Ins via App Entry Level Intermediate Super Fan Joining Social Communities Watching or Uploading Videos Sharing Assets Making a Purchase Checking in at an Event Voting, Rating, Reviewing Items Referring a Friend Content Contributions Time-Specific Behaviors (Live-Viewing or Chatting)29
  30. 30. Phase 0: Phase 1: Phase 2: Phase 3: Phase 4:AdvertisingContent IntegrationInsightsSegmentationInteractiveIntegrationEnterpriseOrganizationROI30
  31. 31. TWITTER FACEBOOK PINTEREST YOUTUBE TUMBLR BLOGGER NETWORKS GOOGLE INSTAGRAM DIGITAL WIKIPEDIA 4SQUARE31
  32. 32. Phase 0: Phase 1: Phase 2: Phase 3: Phase 4:AdvertisingContent EnterpriseInsights OrganizationSegmentationInteractiveIntegrationEnterpriseOrganizationROI32
  33. 33. 33
  34. 34. Phase 0: Phase 1: Phase 2: Phase 3: Phase 4:AdvertisingContentInsights ROISegmentationInteractiveIntegrationEnterpriseOrganizationROI34
  35. 35. Facebook ROI can be tied to: • • • • • •35
  36. 36. Goals Tactics • • • • • • • • • •36
  37. 37. 37

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