new rules & new tools    The Power of Inclusion
joegerstandt.com     twitter.com/joegerstandtlinkedin.com/in/joegerstandt  facebook.com/joegerstandt   youtube.com/joegers...
You may not like change, but you         will likeirrelevance even            less.          -General Shinseki
what doyouuse?
the new internet…        now with          more        awesome         sauce!
Web 1.0 = Commerce Web 2.0 = People         - Ross Mayfield        (CEO, SocialText)
people interacting:•   blogs         • social                    bookmarks•   micro blogs•   chat          • message      ...
a lot…
Every sixty seconds…• 700,000 searches on Google• 6,600+ pictures are uploaded  on Flickr• 600 videos (25 hrs of video  co...
Every sixty seconds…• 695,000 status updates, 79,364  wall posts and 510,040 comments  are published on Facebook• 320 new ...
Every sixty seconds…• 100 accounts are created on  LinkedIn• 370,000+ minutes of Skype  voice calls
YouTube has over 100 million videos and adds another 65k          each day
democracy(power to the people)
25% of Americans inthe past month   said they   watched    video…
25% of Americans inthe past month    said they    watched   video… on  their phone
choice(we decide when,  where, how)
Wikipedia has over 17 million    articles…78% of these   articles are non-English
crowd(expertise is over-rated and        over-priced*)
February, 2004…
December 2004 – 1 million.
August 2008 – 100 million.
April 2009 – 200 million.
February 2010 – 400 million.
July 2010 – 500 million.
community(we are social beings)
We are tired of being very     loudly lied to.
trust(we do not believe you)
this is 2.0…democracy  choice  crowdcommunity   trust
some opportunities…
recruitingWe have found that currentemployees are the most widelyused and are by far the mosttrusted source of information...
external blogs• http://jnjbtw.comvideo• KPMG, Deloitte, and Whirlpooltwitter• Allstate Insurance, Kroger, Mayo  Clinic, So...
training & developmentSuccessful organizations connectpeople. Learning is social. Welearn from, by, and with otherpeople. ...
interactive learning• blogs, wiki, twitter, yammer,  videofinding and sharing thoughtleadership and new content• blogs• pr...
employee relations“In organizations, if people are freeto make their own decisions, guidedby a clear organizational identi...
interactive town hallsinternal blogsgroups• LinkedIn• Facebook• Ning
networking / professional                 development• LinkedIn / LinkedIn groups• Online communities• Twitter / Twitter l...
You may not like change, but you         will likeirrelevance even            less.          -General Shinseki
thank you!
www.joegerstandt.com  joe.gerstandt@gmail.com www.twitter.com/joegerstandtwww.linkedin.com/in/joegerstandtwww.facebook.com...
New Tools, New Rules
New Tools, New Rules
New Tools, New Rules
New Tools, New Rules
New Tools, New Rules
New Tools, New Rules
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New Tools, New Rules

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slides from a session called New Tools, New rules presented by joe gerstandt at the 2011 Power of Inclusion conference
joegerstandt.com

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New Tools, New Rules

  1. 1. new rules & new tools The Power of Inclusion
  2. 2. joegerstandt.com twitter.com/joegerstandtlinkedin.com/in/joegerstandt facebook.com/joegerstandt youtube.com/joegerstandt joegerstandt.com/blog slideshare.net/joeg
  3. 3. You may not like change, but you will likeirrelevance even less. -General Shinseki
  4. 4. what doyouuse?
  5. 5. the new internet… now with more awesome sauce!
  6. 6. Web 1.0 = Commerce Web 2.0 = People - Ross Mayfield (CEO, SocialText)
  7. 7. people interacting:• blogs • social bookmarks• micro blogs• chat • message boards• RSS • media sharing• wikis sites• social • virtual worlds networks
  8. 8. a lot…
  9. 9. Every sixty seconds…• 700,000 searches on Google• 6,600+ pictures are uploaded on Flickr• 600 videos (25 hrs of video content) are uploaded to YouTube
  10. 10. Every sixty seconds…• 695,000 status updates, 79,364 wall posts and 510,040 comments are published on Facebook• 320 new accounts and 98,000 tweets are generated on Twitter• 13,000 iPhone applications are downloaded
  11. 11. Every sixty seconds…• 100 accounts are created on LinkedIn• 370,000+ minutes of Skype voice calls
  12. 12. YouTube has over 100 million videos and adds another 65k each day
  13. 13. democracy(power to the people)
  14. 14. 25% of Americans inthe past month said they watched video…
  15. 15. 25% of Americans inthe past month said they watched video… on their phone
  16. 16. choice(we decide when, where, how)
  17. 17. Wikipedia has over 17 million articles…78% of these articles are non-English
  18. 18. crowd(expertise is over-rated and over-priced*)
  19. 19. February, 2004…
  20. 20. December 2004 – 1 million.
  21. 21. August 2008 – 100 million.
  22. 22. April 2009 – 200 million.
  23. 23. February 2010 – 400 million.
  24. 24. July 2010 – 500 million.
  25. 25. community(we are social beings)
  26. 26. We are tired of being very loudly lied to.
  27. 27. trust(we do not believe you)
  28. 28. this is 2.0…democracy choice crowdcommunity trust
  29. 29. some opportunities…
  30. 30. recruitingWe have found that currentemployees are the most widelyused and are by far the mosttrusted source of informationabout organizations forcandidates. -Corporate Leadership Council
  31. 31. external blogs• http://jnjbtw.comvideo• KPMG, Deloitte, and Whirlpooltwitter• Allstate Insurance, Kroger, Mayo Clinic, Sodexosocial networking sites• LinkedIn, Facebook, Ning
  32. 32. training & developmentSuccessful organizations connectpeople. Learning is social. Welearn from, by, and with otherpeople. Conversations,storytelling, and observations aregreat ways to learn, but they aren’tthings you do by yourself. -Jay Cross, Informal Learning
  33. 33. interactive learning• blogs, wiki, twitter, yammer, videofinding and sharing thoughtleadership and new content• blogs• professional communities• youtube, slideshare, twitter
  34. 34. employee relations“In organizations, if people are freeto make their own decisions, guidedby a clear organizational identity forthem to reference, the whole systemdevelops greater coherence andstrength. The organization is lesscontrolling, but more orderly.” -Margaret Wheatley, Leadership and the New Science
  35. 35. interactive town hallsinternal blogsgroups• LinkedIn• Facebook• Ning
  36. 36. networking / professional development• LinkedIn / LinkedIn groups• Online communities• Twitter / Twitter lists• YouTube• Slideshare
  37. 37. You may not like change, but you will likeirrelevance even less. -General Shinseki
  38. 38. thank you!
  39. 39. www.joegerstandt.com joe.gerstandt@gmail.com www.twitter.com/joegerstandtwww.linkedin.com/in/joegerstandtwww.facebook.com/joegerstandt 402.740.7081
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