New Rules New Tools


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New Rules, New Tools was an introductory Web 2.0 session delivered by joe gerstandt at the 2010 Multicultural Forum on Workplace Diversity

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New Rules New Tools

  1. 1. new rules, new tools
  2. 3. what do you use?
  3. 4. the new internet now with more awesome sauce!
  4. 5. <ul><li>Web 1.0 = Commerce </li></ul><ul><li>Web 2.0 = People </li></ul><ul><li>- Ross Mayfield </li></ul><ul><li>(CEO, SocialText) </li></ul>
  5. 6. <ul><li>… people interacting: </li></ul><ul><li>Blogs </li></ul><ul><li>Micro blogs </li></ul><ul><li>Chat </li></ul><ul><li>RSS </li></ul><ul><li>wikis </li></ul><ul><li>Social networks </li></ul><ul><li>Social bookmarks </li></ul><ul><li>Message boards </li></ul><ul><li>Media sharing sites </li></ul><ul><li>Virtual worlds </li></ul><ul><li>… just to name a few. </li></ul>
  6. 7. … more popular than porn sites. -Time, October 13 th , 2007
  7. 8. <ul><li>By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network. </li></ul><ul><li>-Grunwald Associates National Study </li></ul><ul><li>80% of companies using LinkedIn as a primary tool to find employees. </li></ul><ul><li>-Jobvite Social Recruitment Survey </li></ul>
  8. 9. <ul><li>Generation Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen. </li></ul><ul><li>-The Chronicle of Higher Education </li></ul><ul><li>There are over 200,000,000 blogs </li></ul><ul><li>-China Internet Information Center </li></ul>
  9. 10. <ul><li>YouTube has 100 million videos and adds another 65k each day </li></ul>
  10. 11. <ul><li>democracy </li></ul><ul><li>(power to the people) </li></ul>
  11. 12. <ul><li>25% of Americans in the past month said they watched video… on their phone </li></ul>
  12. 13. <ul><li>choice </li></ul><ul><li>(we decide when, where, how) </li></ul>
  13. 14. <ul><li>Wikipedia has over 13 million articles…78% of these articles are non-English </li></ul>
  14. 15. <ul><li>crowd </li></ul><ul><li>(expertise is over-rated and over-priced) </li></ul>
  15. 16. <ul><li>By 2010 Gen Y will outnumber Baby Boomers…. 96% of them have joined a social network </li></ul>
  16. 17. <ul><li>community </li></ul><ul><li>(we are social beings..) </li></ul>
  17. 18. We are tired of being very loudly lied to.
  18. 21. trust (we do not believe you)
  19. 23. <ul><li>this is 2.0… </li></ul><ul><li>democracy </li></ul><ul><li>choice </li></ul><ul><li>crowd </li></ul><ul><li>community </li></ul><ul><li>trust </li></ul>
  20. 24. <ul><li>so… </li></ul><ul><li>What does this have to do with D & I work? </li></ul>
  21. 25. <ul><li>a few things in common… </li></ul><ul><li>poorly understood </li></ul><ul><li>similar core characteristics </li></ul>
  22. 26. <ul><li>some opportunities… </li></ul>
  23. 27. recruiting <ul><li>“ We have found that current employees are the most widely used and are by far the most trusted source of information about organizations for candidates.” </li></ul><ul><li>-Corporate Leadership Council </li></ul>
  24. 28. recruiting <ul><li>external blogs </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>video </li></ul><ul><li>twitter </li></ul><ul><li>social networking sites </li></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Ning </li></ul></ul>
  25. 29. training & development <ul><li>“ Successful organizations connect people. Learning is social. We learn from, by, and with other people. Conversations, storytelling, and observations are great ways to learn, but they aren’t things you do by yourself.” </li></ul><ul><li>-Jay Cross, Informal Learning </li></ul>
  26. 30. training & development <ul><li>interactive learning </li></ul><ul><ul><li>blogs, ning </li></ul></ul><ul><li>finding and sharing thought leadership and new content </li></ul><ul><ul><li>blogs / google reader </li></ul></ul><ul><ul><li>professional communities </li></ul></ul><ul><ul><li>youtube, slideshare, podcasts </li></ul></ul><ul><ul><li>twitter </li></ul></ul>
  27. 31. employee relations <ul><li>“ In organizations, if people are free to make their own decisions, guided by a clear organizational identity for them to reference, the whole system develops greater coherence and strength. The organization is less controlling, but more orderly.” </li></ul><ul><li>-Margaret Wheatley, Leadership and the New Science </li></ul>
  28. 32. employee relations <ul><li>interactive town halls </li></ul><ul><li>internal blogs </li></ul><ul><li>share exit interview info and solicit feedback </li></ul><ul><li>Create a employee group on LinkedIn/Facebook/MySpace/Ning to allow your employees to join together online </li></ul>
  29. 33. networking / professional development <ul><li>LinkedIn / LinkedIn groups </li></ul><ul><li>Online communities </li></ul><ul><li>Twitter / Twitter lists / #mcf2010 </li></ul><ul><li>Delicious </li></ul><ul><li>YouTube </li></ul><ul><li>Slideshare </li></ul>
  30. 34. <ul><li>how to get started </li></ul><ul><li>(on 3-4 hrs / week) </li></ul>
  31. 35. figure out where you are
  32. 36. <ul><li>who is doing what </li></ul><ul><li>policy </li></ul><ul><li>inventory </li></ul><ul><ul><li>skills </li></ul></ul><ul><ul><li>experience </li></ul></ul><ul><ul><li>interests </li></ul></ul>
  33. 37. go there… and take a team
  34. 38. <ul><li>build a scout team </li></ul><ul><li>spend time exploring </li></ul><ul><li>share learnings weekly </li></ul>
  35. 39. <ul><li> </li></ul><ul><li> </li></ul><ul><li>- Social Media in Organizations (SMinOrgs) </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  36. 40. listen
  37. 41. <ul><li>spend time reading and observing what others are doing </li></ul><ul><li>consider the what, why and how of what others are doing </li></ul><ul><li>start thinking about what will work for you </li></ul>
  38. 42. engage (internally and externally)
  39. 43. <ul><li>interact on blogs, networks </li></ul><ul><li>identify success stories </li></ul><ul><li>share information and find allies </li></ul>
  40. 44. build a plan
  41. 45. <ul><li>develop social media policy and training </li></ul><ul><li>action plan (what, why, how, etc.) </li></ul><ul><li>identify resources needed </li></ul>
  42. 46. <ul><li>“ You may not like change, but you will like irrelevance even less.” </li></ul><ul><li>-General Shinseki </li></ul>
  43. 47. <ul><li>joe gerstandt </li></ul><ul><li> </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>402.740.7081 </li></ul>
  44. 48. thank you!