“Locally owned and operated”http://www.ﬂickr.com/photos/45383134@N00/379881272/Sunday, May 19, 13
http://www.ﬂickr.com/photos/14463619@N04/3913583324/...ummm, right.Sunday, May 19, 13
“They do not make them like this anymore...”nope!http://www.ﬂickr.com/photos/32008531@N08/3194325451/Sunday, May 19, 13I. • Hook/attention grabberStory about favorite “mom & pop” businesses closing from childhood.“They don’t make them like this anymore.”
http://www.ﬂickr.com/photos/64168467@N00/759506734/Shopping at small businessesinstead of big box storesIMPROVES OUR society!Sunday, May 19, 13• The Big Idea (pages 78-79)Shopping at small businesses instead of big box stores improves our lives and our society.
http://www.ﬂickr.com/photos/10687935@N04/3946962619/the percentage of americans within15 minutesof a wal-martninetySunday, May 19, 13• What’s in it for your audience? Explain why your topic is important or worth discussing.With the majority of America purchasing their goods from large retail stores, it will explain the impact of shopping at the big box stores.Reference: http://www.statisticbrain.com/wal-mart-company-statistics/
i have worked for target for 5 yearshttp://www.ﬂickr.com/photos/60057912@N00/4241390495/Sunday, May 19, 13• Why should your audience listen to you? Explain your ethos (credibility).I have worked for Target for 5 years and understand the effect the business has on a city’s economy.
http://www.ﬂickr.com/photos/32294839@N06/5910624881/your momwants you to shop locallySunday, May 19, 13• Call to Adventure (pages 38-39)Consider how society would be changed with better service for customers and improved economy with a cleaner environment for future generations.
“YOU get better customer service”Sunday, May 19, 13Main Point #1
Sunday, May 19, 13• Strengthens the community:• Provide details on donations and volunteerism of big box stores versus the influence and stability of local economy (factual evidence)
http://www.ﬂickr.com/photos/41864721@N00/3465249672/helps Protect the environment!Sunday, May 19, 13Main Point #2
http://www.ﬂickr.com/photos/41864721@N00/3465249672/Sunday, May 19, 13• Protects the environment:• Provide stories about trash management at Target, my employer (emotional evidence / story)
improves the economy!http://www.ﬂickr.com/photos/93193895@N00/2892058635/Sunday, May 19, 13Main Point #3
http://www.ﬂickr.com/photos/93193895@N00/2892058635/Sunday, May 19, 13• Improves the economy:• Provide details and statistics on the negative effects of big box stores (factual evidence)
http://www.ﬂickr.com/photos/27551984@N08/4899817286/purchase next week’s groceries at onlysmall businessesSunday, May 19, 13If you wish to care more for the future of retail and the stability of your economy, purchase your week’s groceries at small businesses instead of Walmart orTarget.
http://www.ﬂickr.com/photos/43017881@N00/4303288882/notice anything different?Sunday, May 19, 13You should notice not only a difference in quality, but in service and personality as well.
difference in serviceSunday, May 19, 13Detail how the service would be different
http://www.ﬂickr.com/photos/27919064@N00/4819379268/difference in sustainabilitySunday, May 19, 13Detail how the store inﬂuenced the environment
http://www.ﬂickr.com/photos/26272352@N06/3022315583/difference in pricesSunday, May 19, 13Describe how the prices were different
http://www.ﬂickr.com/photos/35034361412@N01/1078768666/Sunday, May 19, 13• Restate big ideaShopping at small businesses instead of big box stores improves our lives and our society.
http://www.ﬂickr.com/photos/94348950@N00/3683635201/Sunday, May 19, 13• Clincher/new bliss (page 44)Buy your week’s groceries at local businesses, you may just purchase them for the next month and beyond, and improve society at the same time.