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Driving Engagement
Through Play
Joe Cotellese

Monday, October 21, 13
Are You A Gamer?
Monday, October 21, 13
What is Gamification?

Monday, October 21, 13
Gamification is the integration
of game mechanics to nongame activities.

Monday, October 21, 13
Making Boring Products
Monday, October 21, 13
Fun
Monday, October 21, 13
TK Large Image of
People Playing Games

Monday, October 21, 13
Monday, October 21, 13
DNA

Monday, October 21, 13
“The Lane Game”
Monday, October 21, 13
“The Line Game”
Monday, October 21, 13
Monday, October 21, 13
I’ve No Time For
Foolish Games

Monday, October 21, 13
Monday, October 21, 13
Monday, October 21, 13
Battles
Monday, October 21, 13
The Numbers Don’t Lie
• Members average 11
minutes per visit.

• We serve over 2.2
billion page views
each month.

Monday,...
Ok, I’m Convinced.
How Do I do it?

Monday, October 21, 13
Obvious Example is
Leaderboard

Monday, October 21, 13
Nitro for Salesforce
Monday, October 21, 13
IMDB STARmeter
Monday, October 21, 13
HubSpot’s TweetGrader
Monday, October 21, 13
There’s more to it...

Monday, October 21, 13
Need to Understand
Motivations
•
•
•
•

Monday, October 21, 13

Achievers
Explorers
Socializers
Killers
Achievers

Monday, October 21, 13
myYearbook Spotlight
Monday, October 21, 13
Stack Overflow
Monday, October 21, 13
Explorers

Monday, October 21, 13
SCVNGR
Monday, October 21, 13
LinkedIn “Who’s Viewed Your
Profile?”
Monday, October 21, 13
Socializers

Monday, October 21, 13
Endomondo
Monday, October 21, 13
Killers

Monday, October 21, 13
Winners and Losers
Monday, October 21, 13
Google Image Labeler
Monday, October 21, 13
Player types are not a zerosum game.

Monday, October 21, 13
What about 4Square?
Monday, October 21, 13
Engagement is Terrible
•
•
•

2.1 Minutes per visit
1.5 Visits per Visitor
Only 5% of US mobile
owners actually use
locati...
WIIFM? or WTF am I
doing this?

Monday, October 21, 13
Gamification enhances
an experience, it isn’t
THE experience
Monday, October 21, 13
Mint Gets It
Monday, October 21, 13
Nike Gets It
Monday, October 21, 13
Parting Thoughts

Monday, October 21, 13
Gamification isn’t a fad
Monday, October 21, 13
“[M]ore than 70 percent of
Global 2000 organizations will
have at least one gamified
application.”

Source: Gartner Group
M...
“Gamification allows consumers to have fun, get
useful information & encourages them to share it
with their friends.”
-Joe ...
Game Over

Monday, October 21, 13
@JoeCotellese
www.linkedin.com/in/joecotellese

Monday, October 21, 13
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2012 01-19 - gamification presentation january 2012

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Transcript of "2012 01-19 - gamification presentation january 2012"

  1. 1. Driving Engagement Through Play Joe Cotellese Monday, October 21, 13
  2. 2. Are You A Gamer? Monday, October 21, 13
  3. 3. What is Gamification? Monday, October 21, 13
  4. 4. Gamification is the integration of game mechanics to nongame activities. Monday, October 21, 13
  5. 5. Making Boring Products Monday, October 21, 13
  6. 6. Fun Monday, October 21, 13
  7. 7. TK Large Image of People Playing Games Monday, October 21, 13
  8. 8. Monday, October 21, 13
  9. 9. DNA Monday, October 21, 13
  10. 10. “The Lane Game” Monday, October 21, 13
  11. 11. “The Line Game” Monday, October 21, 13
  12. 12. Monday, October 21, 13
  13. 13. I’ve No Time For Foolish Games Monday, October 21, 13
  14. 14. Monday, October 21, 13
  15. 15. Monday, October 21, 13
  16. 16. Battles Monday, October 21, 13
  17. 17. The Numbers Don’t Lie • Members average 11 minutes per visit. • We serve over 2.2 billion page views each month. Monday, October 21, 13
  18. 18. Ok, I’m Convinced. How Do I do it? Monday, October 21, 13
  19. 19. Obvious Example is Leaderboard Monday, October 21, 13
  20. 20. Nitro for Salesforce Monday, October 21, 13
  21. 21. IMDB STARmeter Monday, October 21, 13
  22. 22. HubSpot’s TweetGrader Monday, October 21, 13
  23. 23. There’s more to it... Monday, October 21, 13
  24. 24. Need to Understand Motivations • • • • Monday, October 21, 13 Achievers Explorers Socializers Killers
  25. 25. Achievers Monday, October 21, 13
  26. 26. myYearbook Spotlight Monday, October 21, 13
  27. 27. Stack Overflow Monday, October 21, 13
  28. 28. Explorers Monday, October 21, 13
  29. 29. SCVNGR Monday, October 21, 13
  30. 30. LinkedIn “Who’s Viewed Your Profile?” Monday, October 21, 13
  31. 31. Socializers Monday, October 21, 13
  32. 32. Endomondo Monday, October 21, 13
  33. 33. Killers Monday, October 21, 13
  34. 34. Winners and Losers Monday, October 21, 13
  35. 35. Google Image Labeler Monday, October 21, 13
  36. 36. Player types are not a zerosum game. Monday, October 21, 13
  37. 37. What about 4Square? Monday, October 21, 13
  38. 38. Engagement is Terrible • • • 2.1 Minutes per visit 1.5 Visits per Visitor Only 5% of US mobile owners actually use location based services on a regular basis source: comScore December 2012 / Forrester Research Monday, October 21, 13
  39. 39. WIIFM? or WTF am I doing this? Monday, October 21, 13
  40. 40. Gamification enhances an experience, it isn’t THE experience Monday, October 21, 13
  41. 41. Mint Gets It Monday, October 21, 13
  42. 42. Nike Gets It Monday, October 21, 13
  43. 43. Parting Thoughts Monday, October 21, 13
  44. 44. Gamification isn’t a fad Monday, October 21, 13
  45. 45. “[M]ore than 70 percent of Global 2000 organizations will have at least one gamified application.” Source: Gartner Group Monday, October 21, 13
  46. 46. “Gamification allows consumers to have fun, get useful information & encourages them to share it with their friends.” -Joe Rork, User Experience Engineer, Ford Monday, October 21, 13
  47. 47. Game Over Monday, October 21, 13
  48. 48. @JoeCotellese www.linkedin.com/in/joecotellese Monday, October 21, 13
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