2012 01-19 - gamification presentation january 2012
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2012 01-19 - gamification presentation january 2012

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2012 01-19 - gamification presentation january 2012 2012 01-19 - gamification presentation january 2012 Presentation Transcript

  • Driving Engagement Through Play Joe Cotellese Monday, October 21, 13
  • Are You A Gamer? Monday, October 21, 13
  • What is Gamification? Monday, October 21, 13
  • Gamification is the integration of game mechanics to nongame activities. Monday, October 21, 13
  • Making Boring Products Monday, October 21, 13
  • Fun Monday, October 21, 13
  • TK Large Image of People Playing Games Monday, October 21, 13
  • Monday, October 21, 13
  • DNA Monday, October 21, 13
  • “The Lane Game” Monday, October 21, 13
  • “The Line Game” Monday, October 21, 13
  • Monday, October 21, 13
  • I’ve No Time For Foolish Games Monday, October 21, 13
  • Monday, October 21, 13
  • Monday, October 21, 13
  • Battles Monday, October 21, 13
  • The Numbers Don’t Lie • Members average 11 minutes per visit. • We serve over 2.2 billion page views each month. Monday, October 21, 13
  • Ok, I’m Convinced. How Do I do it? Monday, October 21, 13
  • Obvious Example is Leaderboard Monday, October 21, 13
  • Nitro for Salesforce Monday, October 21, 13
  • IMDB STARmeter Monday, October 21, 13
  • HubSpot’s TweetGrader Monday, October 21, 13
  • There’s more to it... Monday, October 21, 13
  • Need to Understand Motivations • • • • Monday, October 21, 13 Achievers Explorers Socializers Killers
  • Achievers Monday, October 21, 13
  • myYearbook Spotlight Monday, October 21, 13
  • Stack Overflow Monday, October 21, 13
  • Explorers Monday, October 21, 13
  • SCVNGR Monday, October 21, 13
  • LinkedIn “Who’s Viewed Your Profile?” Monday, October 21, 13
  • Socializers Monday, October 21, 13
  • Endomondo Monday, October 21, 13
  • Killers Monday, October 21, 13
  • Winners and Losers Monday, October 21, 13
  • Google Image Labeler Monday, October 21, 13
  • Player types are not a zerosum game. Monday, October 21, 13
  • What about 4Square? Monday, October 21, 13
  • Engagement is Terrible • • • 2.1 Minutes per visit 1.5 Visits per Visitor Only 5% of US mobile owners actually use location based services on a regular basis source: comScore December 2012 / Forrester Research Monday, October 21, 13
  • WIIFM? or WTF am I doing this? Monday, October 21, 13
  • Gamification enhances an experience, it isn’t THE experience Monday, October 21, 13
  • Mint Gets It Monday, October 21, 13
  • Nike Gets It Monday, October 21, 13
  • Parting Thoughts Monday, October 21, 13
  • Gamification isn’t a fad Monday, October 21, 13
  • “[M]ore than 70 percent of Global 2000 organizations will have at least one gamified application.” Source: Gartner Group Monday, October 21, 13
  • “Gamification allows consumers to have fun, get useful information & encourages them to share it with their friends.” -Joe Rork, User Experience Engineer, Ford Monday, October 21, 13
  • Game Over Monday, October 21, 13
  • @JoeCotellese www.linkedin.com/in/joecotellese Monday, October 21, 13