2012 01-19 - gamification presentation january 2012
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2012 01-19 - gamification presentation january 2012 Presentation Transcript

  • 1. Driving Engagement Through Play Joe Cotellese Monday, October 21, 13
  • 2. Are You A Gamer? Monday, October 21, 13
  • 3. What is Gamification? Monday, October 21, 13
  • 4. Gamification is the integration of game mechanics to nongame activities. Monday, October 21, 13
  • 5. Making Boring Products Monday, October 21, 13
  • 6. Fun Monday, October 21, 13
  • 7. TK Large Image of People Playing Games Monday, October 21, 13
  • 8. Monday, October 21, 13
  • 9. DNA Monday, October 21, 13
  • 10. “The Lane Game” Monday, October 21, 13
  • 11. “The Line Game” Monday, October 21, 13
  • 12. Monday, October 21, 13
  • 13. I’ve No Time For Foolish Games Monday, October 21, 13
  • 14. Monday, October 21, 13
  • 15. Monday, October 21, 13
  • 16. Battles Monday, October 21, 13
  • 17. The Numbers Don’t Lie • Members average 11 minutes per visit. • We serve over 2.2 billion page views each month. Monday, October 21, 13
  • 18. Ok, I’m Convinced. How Do I do it? Monday, October 21, 13
  • 19. Obvious Example is Leaderboard Monday, October 21, 13
  • 20. Nitro for Salesforce Monday, October 21, 13
  • 21. IMDB STARmeter Monday, October 21, 13
  • 22. HubSpot’s TweetGrader Monday, October 21, 13
  • 23. There’s more to it... Monday, October 21, 13
  • 24. Need to Understand Motivations • • • • Monday, October 21, 13 Achievers Explorers Socializers Killers
  • 25. Achievers Monday, October 21, 13
  • 26. myYearbook Spotlight Monday, October 21, 13
  • 27. Stack Overflow Monday, October 21, 13
  • 28. Explorers Monday, October 21, 13
  • 29. SCVNGR Monday, October 21, 13
  • 30. LinkedIn “Who’s Viewed Your Profile?” Monday, October 21, 13
  • 31. Socializers Monday, October 21, 13
  • 32. Endomondo Monday, October 21, 13
  • 33. Killers Monday, October 21, 13
  • 34. Winners and Losers Monday, October 21, 13
  • 35. Google Image Labeler Monday, October 21, 13
  • 36. Player types are not a zerosum game. Monday, October 21, 13
  • 37. What about 4Square? Monday, October 21, 13
  • 38. Engagement is Terrible • • • 2.1 Minutes per visit 1.5 Visits per Visitor Only 5% of US mobile owners actually use location based services on a regular basis source: comScore December 2012 / Forrester Research Monday, October 21, 13
  • 39. WIIFM? or WTF am I doing this? Monday, October 21, 13
  • 40. Gamification enhances an experience, it isn’t THE experience Monday, October 21, 13
  • 41. Mint Gets It Monday, October 21, 13
  • 42. Nike Gets It Monday, October 21, 13
  • 43. Parting Thoughts Monday, October 21, 13
  • 44. Gamification isn’t a fad Monday, October 21, 13
  • 45. “[M]ore than 70 percent of Global 2000 organizations will have at least one gamified application.” Source: Gartner Group Monday, October 21, 13
  • 46. “Gamification allows consumers to have fun, get useful information & encourages them to share it with their friends.” -Joe Rork, User Experience Engineer, Ford Monday, October 21, 13
  • 47. Game Over Monday, October 21, 13
  • 48. @JoeCotellese www.linkedin.com/in/joecotellese Monday, October 21, 13