Intel Business Builder Initial Meeting V6

Intel Business Builder Introduction for Independent Software Vendors

Intel Business Builder 1. Build customer trust - Certification Services Build customer trust and confidence by testing your applications in the Intel ® Certified Solutions Program (ICSP) A set of interconnected services designed to help ISVs (1) increase customer trust and confidence, (2) grow sales, and (3) reduce development and support costs. 3. Reduce your costs – Developer Services Reduce your cost to develop and support your applications using the SpikeSource Solutions Factory TM 2. Grow your sales - Business Services Grow your sales through exposure on the Intel® Business Exchange (IBX)

ISVs of All Kinds and Sizes Are Using these Services

1 Program; 2 ways to Engage
Partner Benefits
Plan & Strategize
Develop & Solve
Market & Sell
Intel ® Software Partner Program
Business Builder Services
Intel Certified Solutions Program
Intel Business Exchange
SpikeSource Solutions Factory
Free benefits to help you get started working with Intel technology For pay services designed to help you take your business to the next level

1. Certification Services - Build Customer Trust and Confidence
Certified solutions receive certified badge – a mark of distinction, recognized globally
ICSP has two certifications (ISVs can earn one or both):
Software Certification - certifies application has met pre-defined standards for software security and interoperability
Applications that pass this test will receive the Intel Certified – Powered by SpikeSource brand badge
Intel Hardware Certification – ensures application is enabled on advanced Intel hardware technologies
Mobility Manageability Virtualization Multi-core Graphics Ready Now! Coming Soon!

Software Certification - Comprehensive Security Scan and Ongoing Monitoring
Scans application’s components against industry’s most comprehensive database of known security vulnerabilities
Continuously monitors all components for security updates on ongoing basis
Automatically alerts ISV about any critical security vulnerabilities identified
Provides detailed security vulnerability report , including recommended remediation actions
Software certified applications can display the Intel badge

Certification Badge in Your Marketing Communications Use the logo on your website… … Collateral… … Presentations

2. Business Services – Increase Sales through Exposure on IBX
Intel-branded, online technology marketplace
Intel is driving qualified SMB traffic to site
Exposure on IBX increases awareness, capitalizes on association with Intel brand
Intel Certified Solutions Program members get exclusive benefits:
Priority on boarding to the IBX
Listing in certified applications showcase
Display of certified badge on IBX

Intel ® Business Exchange
Downloadable product
Direct sale, or lead referral to end-user
Software Download Store
Applications sold as Solutions
ISV has designated channel partners for lead referrals
Solutions and Services
Catalog of all types of applications
Direct link to your site-of-choice
Certified Showcase Immediate Access Biz Model Dependent Exclusive Not all IBX models are available to every ISV

3. Developer Services - Reduce Development and Support Costs
Highly automated, subscription based service that enables ISVs to:
Certify existing applications for software security and interoperability, and for Intel hardware enablement
Build new applications based on pre-tested components and stacks
Maintain applications using Solutions Factory product updates and Intel federated support
Certified Solutions for Intel ® Business Exchange ISV Solutions ISV Solutions ISV Solutions SpikeSource Solutions Factory Process Workflow ISV Onboarding Security & Interop. Testing Component Library & Config. Updates & Support

Measurable ROI Annual Savings from Reduced QA Costs Average cost per QA Hour = $26 (per SpikeSource Industry Analysis) Annual Savings from Reduced Support Costs Average cost per support call = $19.76 (per Software Support Professional Association) Fewer Support Calls Per Month Fewer QA Hours Per Week

Q4’08 Advantage Campaign
Save $$ on Sales and Enablement resources
Intel Subsidized Price Promotion – Intel covers a 10% off price promotion on your application during the first 6 months it is listed in the IBX Software Download Store
Complementary Q1’09 Business Builder Symposium – Exclusive training on how you can take advantage of Multi-core, VPro & Mobility technologies
Discounts on developer tools – Get Intel compliers, performance analyzers/libraries, threading tools and more…
Rebate on Intel HW system – Get 80% off an Intel system that you can use to support your development environment and technical sales team
Tap into Intel’s Marketing Engines and Spend
Intel marketing focused on Certified Solutions – 4M impressions & 15K visitors/qtr
Intel VAR Matchmaking – to extend your channel reach
Exclusive opportunity to promote your solutions directly to select Intel channel VARs
Available in Q1’09
Sign up by November 30 th to get these additional benefits:

Customer Testimonials
“ Intel Business Builder allows FileWorks to take advantage of Intel’s marketing investment in Google keywords to reach more customers.
Based on Intel’s projected keyword spend, if just one in 80 visitors to the Intel Certified Solutions showcase clicks-through to our website, we will receive over $7,000 in value within the first year.
That’s a great return, on top of all of the other Intel Business Builder benefits – like helping us develop our reseller channel, architect our software for the latest Intel technologies, lower our cost of engineering and leverage the Intel brand to reach more customers.”
- Len Mayo
Vice President, Marketing

Benefits Summary
Featured Presence on the IBX - exclusive for ICSP
Certified Solutions Showcase
Priority on-boarding to IBX
Intel Branding – exclusive for ICSP
Intel Certified Powered by SpikeSource” badge
Intel IBX Demand Generation – 300K+ unique visitors/qtr
Email campaigns
Banner advertising
ALLBUSINESS.COM – #1 SMB Site
Search engine marketing
Q4 Advantage Campaign – exclusive for ICSP, offer expires 11/30
Subsidized 10% Price Promotion on your solution
Rebate on Intel HW system – Get 80% off an Intel system
Discounts on Intel software tools
Exclusive invite to the Q1’09 Business Builder Symposium
Focused online marketing, 15K+ additional SMB visitors/qtr
Prioritized participation in 1H’09 VAR match making program

Intel Business Builder: Next Steps
Join the Intel Software Partner Program
www.intel.compartner
Sign the Intel® Certified Solutions Program agreement
certification.intel.com
Certify and Sell your Solutions
Thank you

Q4 Advantage Campaign Details

Q1’09 Technology Seminar
Proposed Content:
Technical Track: 3 platform technologies that differentiate your applications
Get Ready for Multi-Core Processing
Learn the tools and techniques to get maximum performance from applications on threaded, multi-core, and multi-processor systems.
Cost savings and benefits of using vPro
vPro tools to reduce your desktop management costs. 10 other things that you can do with vPro that you might not be aware of
Mobility Applications – Tools and Techniques
Learn tools and techniques to create mobility/moblin applications for Netbooks and MIDs
Business Track: “Go to market” planning seminar
Target Audience: ISV Developers and Technical Managers
Expected Dates: Q1’09 TBD
Location: Silicon Valley, CA

Paralleize with Intel® Software Development Products ( bundling discount structure -TBD)
Intel® Compilers
The best way to get application performance on Intel® processors
Intel® VTune™ Performance Analyzers
Identify bottlenecks in source code and optimize multi-core performance
Intel® Performance Libraries
Highly optimized, thread-safe, multimedia and HPC math functions
Intel® Threading Analysis Tools
Find threading errors and optimize threaded applications for maximum performance
Intel® Threading Building Blocks
C++ template-based runtime library that simplifies writing multithreaded applications for performance and scalability
Intel® Cluster Tools
Create, analyze, optimize and deploy cluster-based applications

Development Rebate Benefit Overview
Benefit Overview
This benefit provides our Intel® Certified Solutions Program members with an 80% rebate on qualifying Intel platforms used to complete their enabling projects
Qualified Software Vendors
ISPP Members who have purchased a qualifying Intel platform, have joined the Intel Certified Solutions Program and have completed the Security Certification test.
Rebate Period
Invoices must be submitted within 90 days of original purchase date, and all purchases must be made between January 1 st and June 30 th , 2009 in order to qualify.
System Requirements and Limitations
Intel platforms must meet minimum configuration requirements and purchased through an Intel® Authorized Distributor or Reseller
Limit 1 system per ISV, more available at different rebates rates through ISPP
Support
Provided directly through the Authorized Distributor or Reseller where system was originally purchased
Process
Details provided at: http://swpartner.intel.com/Partner/Benefits/BenefitDetails.aspx?BenefitId =74&Lang=ENG&ENG&

Min System Configurations for Development Rebate Chipset Processor Required Components *MID's (Mobile Internet Devices) currently have limited availability. They can be purchased at the following websites and locations: http:// www.aigoshop.com/productList.aspx?classid =3.87 Intel® System Controller Hub UL11L Intel® 5000P/ 5000V Express Chipset Intel® 5400 Chipset ChipsetMobile Intel® GM47*/ GM45*/ PM45 Express Chipsets Intel® Q45 Express Chipset Intel® Q965 Express Chipset Intel® 945GU Express Chipset with ICH7u I/O Controller Hub Mobile Intel® 965 Express GM or PM Chipset Intel® G45*/ G43* Express Chipsets Intel® Atom™ Processor Z500 series Two-socket Quad-Core Intel® Xeon® processor (5400 or 5300 series) Two-socket Quad-Core Intel® Xeon® processor (5400 series Intel® Centrino® with vPro™ technology powered by the Intel® Core™2 Duo processor Intel® Core™2 Duo processor with vPro technology Intel® Core™2 Duo Intel® Ultra Mobile Platform 2007 (Intel A100 and A110 processors) Intel® Centrino® 2 processor technology featuring Intel® Core™ 2 Duo (T9000, P9000 & P8000 series) Intel® Core™ 2 Duo processor (E8000, E7000 series) Mobile Internet Device (MID)* Server Workstation Manageability Notebook Manageability Desktop Business Client Ultra Mobile Platform Notebook Desktop Minimum System Configurations

Eligible Systems for Development Rebate *MID's (Mobile Internet Devices) currently have limited availability. They can be purchased at the following websites and locations: http:// www.aigoshop.com/productList.aspx?classid =3.87 50% or max $300 MID* 80% or max $2500 80% or max $1500 Workstation 80% or max $3500 80% or max $2100 Server 30% or max $870 80% or max $1450 80% or max $870 Manageability Notebook 80% or max $1250 80% or max $750 Manageability Desktop 80% or max $600 Business Client 30% or max $330 Ultra Mobile 50% or max $1450 30% or max $870 80% or max $870 Notebook 50% or max $1250 80% or max $750 Desktop MID* Enabling Project Graphics Enabling Project Ultra Mobile Enabling Project Mobility Enabling Project Manageability Enabling Project Virtualization Enabling Project Multi-Core (Enterprise) Enabling Project Multi-Core (Client) Enabling Project SYSTEM Max Rebate for Eligible Systems by Project

Channel VAR Matchmaking
Description: Intel is creating a program that will help Intel channel members find ISV applications for potential business partnerships
Timing : Intel expects to deliver this program in early 2009
Roles :
Intel – Promotes content provided by ISVs to select and interested channel members
ISVs – Provide content based on desired format
HW vendors – Review the site, pick ISVs that fit their solution model & contact ISVs for follow on discussions
Proposed content formats :
pdf datasheets and/or marketing brochures
PPT presentations
5 min video demo (ISVs provides raw content, Intel edits and formats)
Live webinars (future capability in 2H’09)

Intel Business Builder Initial Meeting V6

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