Intel Business Builder Introduction for  Independent Software Vendors
Intel Business Builder 1. Build customer trust -  Certification Services Build customer trust and confidence by testing yo...
ISVs of All Kinds and Sizes Are Using these Services
1 Program; 2 ways to Engage <ul><li>Partner Benefits </li></ul><ul><li>Plan & Strategize </li></ul><ul><li>Develop & Solve...
1. Certification Services - Build Customer Trust and Confidence <ul><li>Certified solutions receive  certified badge – a m...
Software Certification - Comprehensive Security Scan and Ongoing Monitoring <ul><li>Scans application’s components against...
Certification Badge in Your Marketing Communications Use the logo on your website… … Collateral… … Presentations
2. Business Services – Increase Sales through Exposure on IBX <ul><li>Intel-branded, online technology marketplace </li></...
Intel ®  Business Exchange <ul><li>Downloadable product </li></ul><ul><li>Direct sale, or lead referral to end-user </li><...
3. Developer Services  - Reduce Development and Support Costs <ul><li>Highly automated, subscription based service that en...
Measurable ROI Annual Savings from  Reduced QA Costs Average cost per QA Hour = $26  (per SpikeSource Industry Analysis) A...
Q4’08 Advantage Campaign <ul><li>Save $$ on Sales and Enablement resources   </li></ul><ul><li>Intel Subsidized Price Prom...
Customer Testimonials <ul><li>“ Intel Business Builder allows FileWorks to take advantage of Intel’s marketing investment ...
Benefits Summary  <ul><li>Featured Presence on the IBX -  exclusive for ICSP </li></ul><ul><ul><li>Certified Solutions Sho...
Intel Business Builder:  Next Steps <ul><li>Join the Intel Software Partner Program </li></ul><ul><ul><li>www.intel.compar...
Q4 Advantage Campaign Details
Q1’09 Technology Seminar <ul><li>Proposed Content: </li></ul><ul><ul><li>Technical Track: 3 platform technologies that dif...
Paralleize with Intel® Software Development Products ( bundling discount structure -TBD) <ul><li>Intel® Compilers  </li></...
Development Rebate Benefit Overview <ul><li>Benefit Overview </li></ul><ul><ul><li>This benefit provides our Intel® Certif...
Min System Configurations for Development Rebate Chipset   Processor   Required Components   *MID's (Mobile Internet Devic...
Eligible Systems for Development Rebate *MID's (Mobile Internet Devices) currently have limited availability. They can be ...
Channel VAR Matchmaking <ul><li>Description:   Intel is creating a program that will help Intel channel members find ISV a...
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Intel Business Builder Initial Meeting V6

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  • Intel Business Builder Initial Meeting V6

    1. 1. Intel Business Builder Introduction for Independent Software Vendors
    2. 2. Intel Business Builder 1. Build customer trust - Certification Services Build customer trust and confidence by testing your applications in the Intel ® Certified Solutions Program (ICSP) A set of interconnected services designed to help ISVs (1) increase customer trust and confidence, (2) grow sales, and (3) reduce development and support costs. 3. Reduce your costs – Developer Services Reduce your cost to develop and support your applications using the SpikeSource Solutions Factory TM 2. Grow your sales - Business Services Grow your sales through exposure on the Intel® Business Exchange (IBX)
    3. 3. ISVs of All Kinds and Sizes Are Using these Services
    4. 4. 1 Program; 2 ways to Engage <ul><li>Partner Benefits </li></ul><ul><li>Plan & Strategize </li></ul><ul><li>Develop & Solve </li></ul><ul><li>Market & Sell </li></ul>Intel ® Software Partner Program <ul><li>Business Builder Services </li></ul><ul><li>Intel Certified Solutions Program </li></ul><ul><li>Intel Business Exchange </li></ul><ul><li>SpikeSource Solutions Factory </li></ul>Free benefits to help you get started working with Intel technology For pay services designed to help you take your business to the next level
    5. 5. 1. Certification Services - Build Customer Trust and Confidence <ul><li>Certified solutions receive certified badge – a mark of distinction, recognized globally </li></ul><ul><li>ICSP has two certifications (ISVs can earn one or both): </li></ul><ul><ul><li>Software Certification - certifies application has met pre-defined standards for software security and interoperability </li></ul></ul><ul><ul><ul><li>Applications that pass this test will receive the Intel Certified – Powered by SpikeSource brand badge </li></ul></ul></ul><ul><ul><li>Intel Hardware Certification – ensures application is enabled on advanced Intel hardware technologies </li></ul></ul>Mobility Manageability Virtualization Multi-core Graphics Ready Now! Coming Soon!
    6. 6. Software Certification - Comprehensive Security Scan and Ongoing Monitoring <ul><li>Scans application’s components against industry’s most comprehensive database of known security vulnerabilities </li></ul><ul><li>Continuously monitors all components for security updates on ongoing basis </li></ul><ul><li>Automatically alerts ISV about any critical security vulnerabilities identified </li></ul><ul><li>Provides detailed security vulnerability report , including recommended remediation actions </li></ul>Software certified applications can display the Intel badge
    7. 7. Certification Badge in Your Marketing Communications Use the logo on your website… … Collateral… … Presentations
    8. 8. 2. Business Services – Increase Sales through Exposure on IBX <ul><li>Intel-branded, online technology marketplace </li></ul><ul><li>Intel is driving qualified SMB traffic to site </li></ul><ul><li>Exposure on IBX increases awareness, capitalizes on association with Intel brand </li></ul><ul><li>Intel Certified Solutions Program members get exclusive benefits: </li></ul><ul><ul><li>Priority on boarding to the IBX </li></ul></ul><ul><ul><li>Listing in certified applications showcase </li></ul></ul><ul><ul><li>Display of certified badge on IBX </li></ul></ul>
    9. 9. Intel ® Business Exchange <ul><li>Downloadable product </li></ul><ul><li>Direct sale, or lead referral to end-user </li></ul>Software Download Store <ul><li>Applications sold as Solutions </li></ul><ul><li>ISV has designated channel partners for lead referrals </li></ul>Solutions and Services <ul><li>Catalog of all types of applications </li></ul><ul><li>Direct link to your site-of-choice </li></ul>Certified Showcase Immediate Access Biz Model Dependent Exclusive Not all IBX models are available to every ISV
    10. 10. 3. Developer Services - Reduce Development and Support Costs <ul><li>Highly automated, subscription based service that enables ISVs to: </li></ul><ul><li>Certify existing applications for software security and interoperability, and for Intel hardware enablement </li></ul><ul><li>Build new applications based on pre-tested components and stacks </li></ul><ul><li>Maintain applications using Solutions Factory product updates and Intel federated support </li></ul>Certified Solutions for Intel ® Business Exchange ISV Solutions ISV Solutions ISV Solutions SpikeSource Solutions Factory Process Workflow ISV Onboarding Security & Interop. Testing Component Library & Config. Updates & Support
    11. 11. Measurable ROI Annual Savings from Reduced QA Costs Average cost per QA Hour = $26 (per SpikeSource Industry Analysis) Annual Savings from Reduced Support Costs Average cost per support call = $19.76 (per Software Support Professional Association) Fewer Support Calls Per Month Fewer QA Hours Per Week
    12. 12. Q4’08 Advantage Campaign <ul><li>Save $$ on Sales and Enablement resources </li></ul><ul><li>Intel Subsidized Price Promotion – Intel covers a 10% off price promotion on your application during the first 6 months it is listed in the IBX Software Download Store </li></ul><ul><li>Complementary Q1’09 Business Builder Symposium – Exclusive training on how you can take advantage of Multi-core, VPro & Mobility technologies </li></ul><ul><li>Discounts on developer tools – Get Intel compliers, performance analyzers/libraries, threading tools and more… </li></ul><ul><li>Rebate on Intel HW system – Get 80% off an Intel system that you can use to support your development environment and technical sales team </li></ul><ul><li>Tap into Intel’s Marketing Engines and Spend </li></ul><ul><li>Intel marketing focused on Certified Solutions – 4M impressions & 15K visitors/qtr </li></ul><ul><li>Intel VAR Matchmaking – to extend your channel reach </li></ul><ul><li>Exclusive opportunity to promote your solutions directly to select Intel channel VARs </li></ul><ul><ul><li>Available in Q1’09 </li></ul></ul>Sign up by November 30 th to get these additional benefits:
    13. 13. Customer Testimonials <ul><li>“ Intel Business Builder allows FileWorks to take advantage of Intel’s marketing investment in Google keywords to reach more customers.   </li></ul><ul><li>Based on Intel’s projected keyword spend, if just one in 80 visitors to the Intel Certified Solutions showcase clicks-through to our website, we will receive over $7,000 in value within the first year.   </li></ul><ul><li>That’s a great return, on top of all of the other Intel Business Builder benefits – like helping us develop our reseller channel, architect our software for the latest Intel technologies, lower our cost of engineering and leverage the Intel brand to reach more customers.” </li></ul><ul><li>- Len Mayo </li></ul><ul><li> Vice President, Marketing </li></ul>
    14. 14. Benefits Summary <ul><li>Featured Presence on the IBX - exclusive for ICSP </li></ul><ul><ul><li>Certified Solutions Showcase </li></ul></ul><ul><ul><li>Priority on-boarding to IBX </li></ul></ul><ul><li>Intel Branding – exclusive for ICSP </li></ul><ul><ul><li>Intel Certified Powered by SpikeSource” badge </li></ul></ul><ul><li>Intel IBX Demand Generation – 300K+ unique visitors/qtr </li></ul><ul><ul><li>Email campaigns </li></ul></ul><ul><ul><li>Banner advertising </li></ul></ul><ul><ul><li>ALLBUSINESS.COM – #1 SMB Site </li></ul></ul><ul><ul><li>Search engine marketing </li></ul></ul><ul><li>Q4 Advantage Campaign – exclusive for ICSP, offer expires 11/30 </li></ul><ul><ul><li>Subsidized 10% Price Promotion on your solution </li></ul></ul><ul><ul><li>Rebate on Intel HW system – Get 80% off an Intel system </li></ul></ul><ul><ul><li>Discounts on Intel software tools </li></ul></ul><ul><ul><li>Exclusive invite to the Q1’09 Business Builder Symposium </li></ul></ul><ul><ul><li>Focused online marketing, 15K+ additional SMB visitors/qtr </li></ul></ul><ul><ul><li>Prioritized participation in 1H’09 VAR match making program </li></ul></ul>
    15. 15. Intel Business Builder: Next Steps <ul><li>Join the Intel Software Partner Program </li></ul><ul><ul><li>www.intel.compartner </li></ul></ul><ul><li>Sign the Intel® Certified Solutions Program agreement </li></ul><ul><ul><li>certification.intel.com </li></ul></ul><ul><li>Certify and Sell your Solutions </li></ul><ul><ul><li>Thank you </li></ul></ul>
    16. 16. Q4 Advantage Campaign Details
    17. 17. Q1’09 Technology Seminar <ul><li>Proposed Content: </li></ul><ul><ul><li>Technical Track: 3 platform technologies that differentiate your applications </li></ul></ul><ul><ul><ul><li>Get Ready for Multi-Core Processing </li></ul></ul></ul><ul><ul><ul><ul><li>Learn the tools and techniques to get maximum performance from applications on threaded, multi-core, and multi-processor systems. </li></ul></ul></ul></ul><ul><ul><ul><li>Cost savings and benefits of using vPro </li></ul></ul></ul><ul><ul><ul><ul><li>vPro tools to reduce your desktop management costs. 10 other things that you can do with vPro that you might not be aware of </li></ul></ul></ul></ul><ul><ul><ul><li>Mobility Applications – Tools and Techniques </li></ul></ul></ul><ul><ul><ul><ul><li>Learn tools and techniques to create mobility/moblin applications for Netbooks and MIDs </li></ul></ul></ul></ul><ul><ul><li>Business Track: “Go to market” planning seminar </li></ul></ul><ul><li>Target Audience: ISV Developers and Technical Managers </li></ul><ul><li>Expected Dates: Q1’09 TBD </li></ul><ul><li>Location: Silicon Valley, CA </li></ul>
    18. 18. Paralleize with Intel® Software Development Products ( bundling discount structure -TBD) <ul><li>Intel® Compilers </li></ul><ul><ul><li>The best way to get application performance on Intel® processors </li></ul></ul><ul><li>Intel® VTune™ Performance Analyzers </li></ul><ul><ul><li>Identify bottlenecks in source code and optimize multi-core performance </li></ul></ul><ul><li>Intel® Performance Libraries </li></ul><ul><ul><li>Highly optimized, thread-safe, multimedia and HPC math functions </li></ul></ul><ul><li>Intel® Threading Analysis Tools </li></ul><ul><ul><li>Find threading errors and optimize threaded applications for maximum performance </li></ul></ul><ul><li>Intel® Threading Building Blocks </li></ul><ul><ul><li>C++ template-based runtime library that simplifies writing multithreaded applications for performance and scalability </li></ul></ul><ul><li>Intel® Cluster Tools </li></ul><ul><ul><li>Create, analyze, optimize and deploy cluster-based applications </li></ul></ul>
    19. 19. Development Rebate Benefit Overview <ul><li>Benefit Overview </li></ul><ul><ul><li>This benefit provides our Intel® Certified Solutions Program members with an 80% rebate on qualifying Intel platforms used to complete their enabling projects </li></ul></ul><ul><li>Qualified Software Vendors </li></ul><ul><ul><li>ISPP Members who have purchased a qualifying Intel platform, have joined the Intel Certified Solutions Program and have completed the Security Certification test. </li></ul></ul><ul><li>Rebate Period </li></ul><ul><ul><li>Invoices must be submitted within 90 days of original purchase date, and all purchases must be made between January 1 st and June 30 th , 2009 in order to qualify. </li></ul></ul><ul><li>System Requirements and Limitations </li></ul><ul><ul><li>Intel platforms must meet minimum configuration requirements and purchased through an Intel® Authorized Distributor or Reseller </li></ul></ul><ul><ul><li>Limit 1 system per ISV, more available at different rebates rates through ISPP </li></ul></ul><ul><li>Support </li></ul><ul><ul><li>Provided directly through the Authorized Distributor or Reseller where system was originally purchased </li></ul></ul><ul><li>Process </li></ul><ul><ul><li>Details provided at: http://swpartner.intel.com/Partner/Benefits/BenefitDetails.aspx?BenefitId =74&Lang=ENG&ENG& </li></ul></ul>
    20. 20. Min System Configurations for Development Rebate Chipset Processor Required Components *MID's (Mobile Internet Devices) currently have limited availability. They can be purchased at the following websites and locations: http:// www.aigoshop.com/productList.aspx?classid =3.87 Intel® System Controller Hub UL11L Intel® 5000P/ 5000V Express Chipset Intel® 5400 Chipset ChipsetMobile Intel® GM47*/ GM45*/ PM45 Express Chipsets Intel® Q45 Express Chipset Intel® Q965 Express Chipset Intel® 945GU Express Chipset with ICH7u I/O Controller Hub Mobile Intel® 965 Express GM or PM Chipset Intel® G45*/ G43* Express Chipsets Intel® Atom™ Processor Z500 series Two-socket Quad-Core Intel® Xeon® processor (5400 or 5300 series) Two-socket Quad-Core Intel® Xeon® processor (5400 series Intel® Centrino® with vPro™ technology powered by the Intel® Core™2 Duo processor Intel® Core™2 Duo processor with vPro technology Intel® Core™2 Duo Intel® Ultra Mobile Platform 2007 (Intel A100 and A110 processors) Intel® Centrino® 2 processor technology featuring Intel® Core™ 2 Duo (T9000, P9000 & P8000 series) Intel® Core™ 2 Duo processor (E8000, E7000 series) Mobile Internet Device (MID)* Server Workstation Manageability Notebook Manageability Desktop Business Client Ultra Mobile Platform Notebook Desktop Minimum System Configurations
    21. 21. Eligible Systems for Development Rebate *MID's (Mobile Internet Devices) currently have limited availability. They can be purchased at the following websites and locations: http:// www.aigoshop.com/productList.aspx?classid =3.87 50% or max $300 MID* 80% or max $2500 80% or max $1500 Workstation 80% or max $3500 80% or max $2100 Server 30% or max $870 80% or max $1450 80% or max $870 Manageability Notebook 80% or max $1250 80% or max $750 Manageability Desktop 80% or max $600 Business Client 30% or max $330 Ultra Mobile 50% or max $1450 30% or max $870 80% or max $870 Notebook 50% or max $1250 80% or max $750 Desktop MID* Enabling Project Graphics Enabling Project Ultra Mobile Enabling Project Mobility Enabling Project Manageability Enabling Project Virtualization Enabling Project Multi-Core (Enterprise) Enabling Project Multi-Core (Client) Enabling Project SYSTEM Max Rebate for Eligible Systems by Project
    22. 22. Channel VAR Matchmaking <ul><li>Description: Intel is creating a program that will help Intel channel members find ISV applications for potential business partnerships </li></ul><ul><li>Timing : Intel expects to deliver this program in early 2009 </li></ul><ul><li>Roles : </li></ul><ul><ul><li>Intel – Promotes content provided by ISVs to select and interested channel members </li></ul></ul><ul><ul><li>ISVs – Provide content based on desired format </li></ul></ul><ul><ul><li>HW vendors – Review the site, pick ISVs that fit their solution model & contact ISVs for follow on discussions </li></ul></ul><ul><li>Proposed content formats : </li></ul><ul><ul><li>pdf datasheets and/or marketing brochures </li></ul></ul><ul><ul><li>PPT presentations </li></ul></ul><ul><ul><li>5 min video demo (ISVs provides raw content, Intel edits and formats) </li></ul></ul><ul><ul><li>Live webinars (future capability in 2H’09) </li></ul></ul>

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