5. How did you attract/Address your audience? Joe Chapman
Attracting• Attracting the audience usually means having features within the magazine that are going to make the audience want to invest time and money into buying and reading my product.• Things i used to attract the audience:• Banners• Plugs• photographs,• Masthead• Colours• Posters• Layout• Cover lines• (cheap) price• All these elements have been chosen and altered so to appeal to my target audience.
Attracting the audience.• These are some features of my magazine that closely relate to existing magazines, such as kerrang,• These elements already attract an audience with kerrang! And so if i closely emulate style and colour contrasts i will easily be able to communicate to my audience how good my product is.
Attracting - Font• The font style i have used closely relates to that of kerrangs, a broken/shattered text to give it a sense of break down,• Just like the lines cracked through the kerrang lettering i have gone for a more shattered effect, like the smashing of a guitar etc. It shows the breakdown and rebel of the rock genre and punk in particular.• The shattered effect could also reflect how rock has been dropped from the mainstream stage and is now shattered yet has to build itself back up again.
Attracting – colours• My colour scheme consists of light blue and white contrast with dark purple and black, this juxtaposition of colours clearly shows the darkness and bright scream of colour from the darkness, i decided to choose the bright blue as it is an eye catching colour and against the purple or black and it really gives the magazine life, it could be interpreted to be the ocean/water and that however hard people try to eradicate rock from society, rock still has water to live and will forever stay alive, the use of purple, a darker saturation of said colour, really shows the darker side of rock, i didnt want to choose red as i didnt want to display rock as being satanic but i wanted to show a darker depressive side to rock that can really stand out in some bands songs or albums, the purple and black could also be associated with the colour scheme of Black Sabbath, the band used purples and black a lot to show the vampire style and the success of such a band in rock had to be reflected within my magazine.
Addressing• Once the audience was attracted i had to address them• You can attract the audience with images or written text,• Kerrang! Does a great job of addressing the audience, they do so very unconsciously to the reader, highlighting words in a sentence or adding plugs/phrases that address the audience.
Kerrang Examples “Andy Biersack has a bone to pick with you...” “Skint? Lonely? Depressed? How rock can save your life!” “the final farewell” “2013’s hottest bands on your wall!” •All these are examples on the front cover that address the audience, either by addressing with the word “you” or in the Mitch Lucker plug “the final farewell” could be that he is saying bye to his fans and kerrangs readers. •The skint lonely depressed parts are questioning the audience, maybe rhetorically as this issue was published after Christmas and so cash will be low after the holidays, kerrang is offering a solution to having low income around January time.,
AMPED examples “win leeds fest tickets!” “ exclusive meet with PTV and SWS at SLAM DUNK” “band on a mission?” “Lee tells us more” •Both the meet and win address parts are the most prominent on my front cover however the “band on a mission?” is a rhetorical question to the audience, it addresses them in a way that suggests the question “are they?” and so the reader reads to find out about this section. The “lee tells us” section not only refers to us as being AMPED interviewers but as the amped community as a whole and how youre part of that community if you buy the magazine.
Alternative language for features. • Get, we offer, for you. • Greet, hang with, signing by, welcome. • You, everyone, AMPED, the readers, the rock community, budding artists. • Where they headed?, Band near you?, Earning cash thanks to you, enjoying the fanbase.
Image address. • Images can also be used to address the audience, • In my contents page my artist has been given a mic and is opening up his body as if to welcome the audience, in kerrangs image the image suggests death with the skull and is offering you the same fate as he is hiding behind said skull.
Within my magazine• Not only with the “WIN LEE?!” and “(check him out)” on the pages the images also suggest how the artist is allowing the audience into his head and himself and thus the audience feels like they can connect with the artist, they are addressed by this connection between artist and audience.