iPhone Application Development Distilled

iPhone Application Development Distilled by Joe Chavez statistical data from Apple, Pinch Media and App Figures jumping photo courtesy of Lauren Elizabeth Randolph (Lauren Lemon)

players you - person, company or enterprise iPhone/iPod Apple: ADC iTunes App Store iPhone/iPod user social media

everyone’s doing it 50,000 65,000 apps in the app store 1 1.5 billion downloads in 9 12 months 50,000 100,000 app developers 15,000 downloads/app - but all apps are NOT equal 30 million iPhones/iPods with 75% using apps

getting started Pay $99 and wait... wait... while your waiting go buy and iPhone or iPod Touch - $199+$30/month $225 oh and wait bit longer

meanwhile start writing your app wait a bit longer for ADC approval work on your app plow through the legal/contract stuff

legal stuff ADC contract iPhone contract iTunes App store contract EUL admin, legal, and ﬁnancial info

App is ready coding is done, now what? Testing on the device and OS version BETA test distribution 12+ steps to App digital signing Moment of truth

App Approval AKA the black hole or maybe the worm hole the approval process is subjective at best based on the HIG doc - 130 pages with a bit of human reviewer thrown in

frustration three stages: submitted, rejected, approved happy day: submitted -> approved sad day: submitted -> rejected time: 7 to 10 days between -> even on resubmit after rejection factor approval time in setting submission date

top 10 rejection notices

top 10 rejection notices 10. carpet does not match drapes - something is wrong with your icons and/or app bundle 9. it’s broken - good news the reviewer actually installed and ran your app 8. the lights are on and nobody’s home - you messed with the screen brightness, a no-no

top 10 rejection notices 7. stay away from my privates - use of Apple private frameworks is not allowed 6. stay off our turf - don’t compete with what Apple is developing or will develop in the future 5. rejection is the new approval - NIN app rejection results in free publicity and is eventually approved 4. don’t DIS my GUI - know how to program the user interface controls and don’t get to creative

Victor Wang rejected “Pull My Finger” - reason: limited utility

in the store ﬁrst couple of days will be great - drinkin’ Coronas on the beach in no time then the “drop off” in store date sets creates “buzz” about your app - twitter, blogs, etc.

feedback reviews - voluntary and helpful (maybe) ratings - really only happens user removes your app contact your users - not possible via Apple use twitter - free and easy to setup create web presence - facebook, myspace, web site, etc.

metrics Apple will provide download/purchase stats on a daily basis Sites like appﬁgures.com aggregate and summarize Apple data

the “drop off” much of the free advertising comes from “newness” to the app store after that you are on your own - surprise! apps selling thousands of units need are in top 100 - 10’s of thousands are in the top 25 with 50,000 apps available the odds are against overnight success

the pirates are here jailbroken phones are the gateway drug to piracy cracked apps are a fact of iPhone app distribution two schools of thought “they are ripping me off” “they would not have paid for it anyway”

ﬁnding success niche market universal utility tracking app usage time, features, etc. Pinch Analytics can help with this build a community

and for my next trick looking for the “Dream iPhone App” http://izen.me/dreamiphoneapp Anyone want to participate in an iPhone App Studio?

iPhone Application Development Distilled

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