Creating Great Infographics & Visual Content
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Creating Great Infographics & Visual Content

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Despite the glut of infographics for content marketing, a great piece of visual content still inspires and engages audiences. The problem is not so much that visuals don't work (they do!) but that ...

Despite the glut of infographics for content marketing, a great piece of visual content still inspires and engages audiences. The problem is not so much that visuals don't work (they do!) but that poorly constructed content ends up being less effective for marketing, lead generation, brand awareness, and brand journalism.

This presentation is a look at what makes great infographics / visual content, including examples, use cases, inspiration for what you can create, and starting points for storytelling and content strategy.

*** Available as a downloadable .PDF by clicking "Save" at the top. Examples are hyperlinked in the document.

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Creating Great Infographics & Visual Content Creating Great Infographics & Visual Content Presentation Transcript

  • + Creating Great Infographics & Visual Content + + + + + + + +
  • + + + + +WHY VISUAL CONTENT? + + + KEYS TO SUCCESSFUL VISUALIZATION + + WHAT CAN YOU VISUALIZE? + THE VISUALLY MODEL
  • Who is Visually? + + + + + “The world’s leader in scaled content creation” + Community + Marketplace + Project Center + + + +
  • Why visuals? + + + + + + +
  • There's a lot of noise out there. ! Trillions of messages. + + + + + + +
  • + + + + + + + And we can only process a fraction of them.
  • AVERAGE ATTENTION SPAN 12 seconds OF AN ADULT IN 2000 AVERAGE ATTENTION SPAN 8 seconds OF AN ADULT IN 2012 AVERAGE ATTENTION SPAN 9 seconds OF A GOLDFISH Source: http://www.statisticbrain.com/attention-span-statistics/ + + + + + + + +
  • This means that your stories and insights have to move quick, or risk being lost. + + + + + + + +
  • That’s where visuals come in. + + + + + + + +
  • Source: Eric Jensen, Brain-Based Learning: The New Paradigm of Teaching, 1996 90% 90% of all information that comes to our brain is visual. Up to 36,000 visual messages per hour may be received by the brain ! + + + + + + + +
  • + + + + + + + A picture is worth a thousand words.
  • + + + + + + + THIS IS A PICTURE OF A BLUE BIRD SITTING IN A TREE. THE BIRD IS LOOKING TO THE RIGHT. THE LEAVES OF THE TREE ARE ORANGE, RED, YELLOW AND GREEN. IT IS AUTUMN.
  • Infographics & visual content can help make sure your audiences + + + + + + SEE, HEAR, AND ENGAGE with you and your brand.
  • + + + + + + But information design is not easy.
  • + + + + + + Common Problems PRETTY DESIGN BUT LACKS NARRATIVE / STORYTELLING + + NOT ENOUGH RESEARCH AND/OR NOT THE RIGHT DATA + NO EXPERTISE IN INFORMATION DESIGN + GOAL OF GRAPHIC IS UNCLEAR
  • + + + + + + 3 Keys to a Successful Infographic/Visualization STORY DATA DESIGN
  • + + + + + + STORY It’s all about the story. visual.ly/what-are-odds visual.ly/food-waste-story-excess
  • + + + + + DATA Good data + analysis. Source: http://blog.visual.ly/source-code-the-5-rules-of-researching-and-sourcing-infographics/
  • + + + + + DESIGN
  • + + + + + THERE’S ONE MORE KEY TO A GOOD VISUALIZATION…
  • + + + + + THE STRATEGY IT FITS INTO. THOUGHT LEADERSHIP, EXPLORING STORIES/DATA ! VISUAL.LY/INNOVATION-TIMELINE/ SOCIAL, VIRAL, SEO ! VISUAL.LY/TIE-DIY FINDING NEW STORIES IN DATA, SOCIAL/VIRAL ! VISUAL.LY/STARTUP-UNIVERSE
  • + + + + + + What can YOU visualize? ANALYZED DATA ON CLIENTS (CORRELATE THE EFFECT) + CASE STUDIES, WHITEPAPERS, BLOG POSTS, TRAINING DOCS, FACT SHEETS + “THE JOURNEY OF” ! HTTP://BLOG.VISUAL.LY/VISUALIZING-THE-VALUE-OF-A-TWITTER-FOLLOWER/
  • + + + + + + For example: startupweekend.org/wp-content/blogs.dir/1/files/2013/04/Impact-Report-Guide-TEST-42C-4_11.pdf
  • + + + + Find conversations, and research + + INDUSTRY FORUMS, BULLETIN BOARDS, SOCIAL CONVERSATION + + QUORA USE SEO/SEM RESOURCES INTERNALLY, OR BUILD USING GOOGLE TRENDS, VISUAL.LY TRENDS +
  • + Thousands of the wTeoxtrld's best designers, journalists, developers, and other creatives, all carefully curated and on one easy to use, on-demand marketplace/project platform. + + + + + + The model
  • Text + + + + + + + Working together, better.
  • Data Journalism Handbook starting point for storytelling/insights Text ! Content Marketing Institute (CMI) starting point for content strategy + + + + + + RESOURCES blog.visual.ly (inspiration, ideas, best practices)
  • Text + + + + + + + Joe Cardillo Product / Marketing / Content @joecardillo