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What are the benefits of local search?

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What are the benefits of advertising locally? How can you get listed in local map listings for free? Read and find out

What are the benefits of advertising locally? How can you get listed in local map listings for free? Read and find out

Published in: Business, Technology

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Transcript

  • 1. What Is A Local Map Listing? What Is A Paid Listing? How Can It Help My Business? What Is Local Search?
  • 2. Local Search For Small Businesses Why should your small business advertise locally on the search engines? * 400+ million local searches per month in 2009 * 70% of searches are of people looking for local products and/or services * 67% of customers search online instead of traditional yellow page
  • 3. Local Map Listings Local map listings help customers locate you and allow you to provide valuable information about your business to them.
  • 4. How To Get Listed Getting listed is easy . Just follow the links below. Google Local Listing Yahoo Local Listing Bing Local Listing
  • 5. * Physical address * Hours of operation * Contact info * Business categories * Payment options * Pricing level * Product/service info * Specialties * Business summary * Brands * Languages Spoken * Year established * Directions via interactive maps * Customer reviews/ratings * Photos/images * Coupons/promos * Links to website * Certifications/affiliations * Recognitions * And more Local Maps Listings Allow You To List
  • 6. Paid Local Search What is paid local search(PPC)? Paid Local search is where to pay to show up for terms related to your location and business.
  • 7. Why Advertise Locally With PPC? * It works instantly * You pay only when your ad is clicked * Your competition is already using search * Your customers are already searching locally * You decide how much you spend * You can track your ROI * It helps build your brand
  • 8. Is Your Business Marketing Correctly?
  • 9. Create by: JoeBalestrino.com Internet Marketing Consultant Local search has grown and will continue to grow. Online search is where your customers are. Can your business afford not to be in search? Conclusion