Online Marketing CompanyFind out more about Ajax Union: www.ajaxunion.com               Follow Us On Twitter:             ...
Joe Apfelbaum – Google Trainer                          Friend Joe on Facebook:                  facebook.com/joeapfelbaum...
Get More Training With Us!              Ajax Union offers Online Marketing Training FREE!                                 ...
How to Brand Your Business &Succeed OnlineMaximizing the Internet www.ajaxunion.com
97%        of consumers research products online before buying               Customers are online – can they find you?Sour...
Small Businesses Websites  Half of Small Businesses Dont Have a Website                 • Most Exist Online But Don’t Know...
Branding Your Business Online
Controlling Your Online Destiny   5 Ways To Be In Control Of Your Brand Online!            • Have a well designed website ...
Take The Holistic ApproachCopyright 2011 – Ajax Union LLC – All Rights Reserved
Your Website Online       Your website is the first thing people see!            • Less is more… Clean design, Call to act...
Social Media Strategy       People are talking about you now!            • Add you brand to Facebook, Twitter, Linkedin, P...
Blogging & Content Strategy       93% of Internet users used email to       share content, 89% used social networks       ...
Advertise your brand online       Google’s search and advertising tools provided       $64 billion of economic activity in...
Advertise your brand online            Control You Message With Adwords!                                        http://www...
Advertise your brand onlineWhen PeopleSearch YourBrand TheyWant to Buy!Copyright 2012 – Ajax Union LLC – All Rights Reserved
Advertise your brand onlineWhen PeopleSearch YourBrand TheyWant to Buy!Copyright 2012 – Ajax Union LLC – All Rights Reserved
Advertise your brand onlineMacys KnowsThat YouGet a HIGHROI from yourBrand NameCopyright 2012 – Ajax Union LLC – All Right...
Advertise your brand onlineYou MustDo It!Or yourCompetitorsWill JumpRight In!Copyright 2012 – Ajax Union LLC – All Rights ...
Advertise your brand online         Retarget your visitors with banner ads!Copyright 2012 – Ajax Union LLC – All Rights Re...
Positive PR Online       Getting In the News is easy!            • Write a press release about your company.            • ...
Branding Your Business       There are hundreds of ways to brand!            • Create a video for your business. Add keywo...
Get More Training With Us!              Ajax Union offers Online Marketing Training FREE!                                 ...
Business Events NY                                      Free Business Networking Mixer                     Join our networ...
Online Marketing CompanyFind out more about Ajax Union: www.ajaxunion.com               Follow Us On Twitter:             ...
Small business expo 5 10-12 how to brand your business & succeed online - maximizing the internet
Upcoming SlideShare
Loading in...5
×

Small business expo 5 10-12 how to brand your business & succeed online - maximizing the internet

762

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
762
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Small business expo 5 10-12 how to brand your business & succeed online - maximizing the internet"

  1. 1. Online Marketing CompanyFind out more about Ajax Union: www.ajaxunion.com Follow Us On Twitter: twitter.com/ajaxunion Like On Facebook: www.facebook.com/ajaxunion Connect On Likedin: www.linkedin.com/companies/ajax-union Call Ajax Union: 718-569-1020
  2. 2. Joe Apfelbaum – Google Trainer Friend Joe on Facebook: facebook.com/joeapfelbaum Follow Joe on Twitter: @joeapfelbaum Connect With Joe on Linkedin: http://www.linkedin.com/in/joeapfelbaum
  3. 3. Get More Training With Us! Ajax Union offers Online Marketing Training FREE! Join our online webinars on our website www.ajaxunion.com/webinar Come to our seminar on May 23 2012 at 6:30pm Get a ($50 Value) ticket by texting Google to: 82257 www.MarketingTrainingNY.comCopyright 2012 – Ajax Union LLC – All Rights Reserved
  4. 4. How to Brand Your Business &Succeed OnlineMaximizing the Internet www.ajaxunion.com
  5. 5. 97% of consumers research products online before buying Customers are online – can they find you?Source: BIA/Kelsey Group, User View Wave VII, May 2010
  6. 6. Small Businesses Websites Half of Small Businesses Dont Have a Website • Most Exist Online But Don’t Know It • They Don’t Know How Easy It Is To Have a Website • Most SB That Have Websites Don’t Have Any SEO • 13% of small businesses – do not have a Web site but plan to within the next 12 months • 38% of small businesses – do not plan to have a Web site within the next 12 monthsAd-ology study foundCopyright 2012 – Ajax Union LLC – All Rights Reserved
  7. 7. Branding Your Business Online
  8. 8. Controlling Your Online Destiny 5 Ways To Be In Control Of Your Brand Online! • Have a well designed website that adds value. • Create a well branded social media presence. • Blog about your industry and do it regularly • Advertise online for people searching your brand. • Get positive PR online with Press Releases, Reviews. • Email, Video, Content, Forums, Online Properties EtcCopyright 2012 – Ajax Union LLC – All Rights Reserved
  9. 9. Take The Holistic ApproachCopyright 2011 – Ajax Union LLC – All Rights Reserved
  10. 10. Your Website Online Your website is the first thing people see! • Less is more… Clean design, Call to action, Add value. • Make sure people know what you do and what to do! • Find your keywords and use them on your site. • Make sure your company name is on your website. • Make sure Google, Yahoo and Bing can see your site. (SEO) • Your website is you… Keep it up to date.Copyright 2012 – Ajax Union LLC – All Rights Reserved
  11. 11. Social Media Strategy People are talking about you now! • Add you brand to Facebook, Twitter, Linkedin, Pinterest • Reserve the URLs for your company name. • Monitor your social media for mentions, comments. • Update your social media daily. Engage users and get mentions. • Use the right keywords on social media sites. (SEO) • Fully integrate social media to your site, blog etc. Link to your site.Copyright 2012 – Ajax Union LLC – All Rights Reserved
  12. 12. Blogging & Content Strategy 93% of Internet users used email to share content, 89% used social networks and 82% used blogs. • Content is the Fuel of the Web – Create compelling content. • Update your blog with a schedule. People should expect it. • Be a guest on other blogs, articles, opt eds, GET LINKS • Use the right keywords with all the content you write. (SEO) • Ask uses to do something at the end of the post. • People have short attention spans, write for the internet.Copyright 2012 – Ajax Union LLC – All Rights Reserved
  13. 13. Advertise your brand online Google’s search and advertising tools provided $64 billion of economic activity in 2010. http://www.google.com/economicimpact/Copyright 2012 – Ajax Union LLC – All Rights Reserved
  14. 14. Advertise your brand online Control You Message With Adwords! http://www.google.com/adwordsCopyright 2012 – Ajax Union LLC – All Rights Reserved
  15. 15. Advertise your brand onlineWhen PeopleSearch YourBrand TheyWant to Buy!Copyright 2012 – Ajax Union LLC – All Rights Reserved
  16. 16. Advertise your brand onlineWhen PeopleSearch YourBrand TheyWant to Buy!Copyright 2012 – Ajax Union LLC – All Rights Reserved
  17. 17. Advertise your brand onlineMacys KnowsThat YouGet a HIGHROI from yourBrand NameCopyright 2012 – Ajax Union LLC – All Rights Reserved
  18. 18. Advertise your brand onlineYou MustDo It!Or yourCompetitorsWill JumpRight In!Copyright 2012 – Ajax Union LLC – All Rights Reserved
  19. 19. Advertise your brand online Retarget your visitors with banner ads!Copyright 2012 – Ajax Union LLC – All Rights Reserved
  20. 20. Positive PR Online Getting In the News is easy! • Write a press release about your company. • Include your keywords in your press release. (SEO) • Mention key executives in the press release with a Quote! • Link back to your website, blog and social media on the PR. • Distribute the press release for free or paid distribution. • Get in Google News, Yahoo News, and create buzz for your company.Copyright 2012 – Ajax Union LLC – All Rights Reserved
  21. 21. Branding Your Business There are hundreds of ways to brand! • Create a video for your business. Add keywords to the description. • Post your video on youtube.com and add a link to your website. • Send emails to clients, prospects to make them take action. • Ask your clients to leave reviews if they are happy. • Be active on yahoo answers and online forums for your industry • The key is to create value and spread the message.Copyright 2012 – Ajax Union LLC – All Rights Reserved
  22. 22. Get More Training With Us! Ajax Union offers Online Marketing Training FREE! Join our online webinars on our website www.ajaxunion.com/webinar Come to our seminar on May 23 2012 at 6:30pm Get a ($50 Value) ticket by texting Google to: 82257 www.MarketingTrainingNY.comCopyright 2012 – Ajax Union LLC – All Rights Reserved
  23. 23. Business Events NY Free Business Networking Mixer Join our networking group on Meetup. www.Meetup.com/BusinessEventsNYCopyright 2011 – Ajax Union LLC – All Rights Reserved
  24. 24. Online Marketing CompanyFind out more about Ajax Union: www.ajaxunion.com Follow Us On Twitter: twitter.com/ajaxunion Like On Facebook: www.facebook.com/ajaxunion Connect On Likedin: www.linkedin.com/companies/ajax-union Call Ajax Union: 718-569-1020

×