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Small business expo 5 10-12 how to brand your business & succeed online - maximizing the internet

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  • 1. Online Marketing CompanyFind out more about Ajax Union: www.ajaxunion.com Follow Us On Twitter: twitter.com/ajaxunion Like On Facebook: www.facebook.com/ajaxunion Connect On Likedin: www.linkedin.com/companies/ajax-union Call Ajax Union: 718-569-1020
  • 2. Joe Apfelbaum – Google Trainer Friend Joe on Facebook: facebook.com/joeapfelbaum Follow Joe on Twitter: @joeapfelbaum Connect With Joe on Linkedin: http://www.linkedin.com/in/joeapfelbaum
  • 3. Get More Training With Us! Ajax Union offers Online Marketing Training FREE! Join our online webinars on our website www.ajaxunion.com/webinar Come to our seminar on May 23 2012 at 6:30pm Get a ($50 Value) ticket by texting Google to: 82257 www.MarketingTrainingNY.comCopyright 2012 – Ajax Union LLC – All Rights Reserved
  • 4. How to Brand Your Business &Succeed OnlineMaximizing the Internet www.ajaxunion.com
  • 5. 97% of consumers research products online before buying Customers are online – can they find you?Source: BIA/Kelsey Group, User View Wave VII, May 2010
  • 6. Small Businesses Websites Half of Small Businesses Dont Have a Website • Most Exist Online But Don’t Know It • They Don’t Know How Easy It Is To Have a Website • Most SB That Have Websites Don’t Have Any SEO • 13% of small businesses – do not have a Web site but plan to within the next 12 months • 38% of small businesses – do not plan to have a Web site within the next 12 monthsAd-ology study foundCopyright 2012 – Ajax Union LLC – All Rights Reserved
  • 7. Branding Your Business Online
  • 8. Controlling Your Online Destiny 5 Ways To Be In Control Of Your Brand Online! • Have a well designed website that adds value. • Create a well branded social media presence. • Blog about your industry and do it regularly • Advertise online for people searching your brand. • Get positive PR online with Press Releases, Reviews. • Email, Video, Content, Forums, Online Properties EtcCopyright 2012 – Ajax Union LLC – All Rights Reserved
  • 9. Take The Holistic ApproachCopyright 2011 – Ajax Union LLC – All Rights Reserved
  • 10. Your Website Online Your website is the first thing people see! • Less is more… Clean design, Call to action, Add value. • Make sure people know what you do and what to do! • Find your keywords and use them on your site. • Make sure your company name is on your website. • Make sure Google, Yahoo and Bing can see your site. (SEO) • Your website is you… Keep it up to date.Copyright 2012 – Ajax Union LLC – All Rights Reserved
  • 11. Social Media Strategy People are talking about you now! • Add you brand to Facebook, Twitter, Linkedin, Pinterest • Reserve the URLs for your company name. • Monitor your social media for mentions, comments. • Update your social media daily. Engage users and get mentions. • Use the right keywords on social media sites. (SEO) • Fully integrate social media to your site, blog etc. Link to your site.Copyright 2012 – Ajax Union LLC – All Rights Reserved
  • 12. Blogging & Content Strategy 93% of Internet users used email to share content, 89% used social networks and 82% used blogs. • Content is the Fuel of the Web – Create compelling content. • Update your blog with a schedule. People should expect it. • Be a guest on other blogs, articles, opt eds, GET LINKS • Use the right keywords with all the content you write. (SEO) • Ask uses to do something at the end of the post. • People have short attention spans, write for the internet.Copyright 2012 – Ajax Union LLC – All Rights Reserved
  • 13. Advertise your brand online Google’s search and advertising tools provided $64 billion of economic activity in 2010. http://www.google.com/economicimpact/Copyright 2012 – Ajax Union LLC – All Rights Reserved
  • 14. Advertise your brand online Control You Message With Adwords! http://www.google.com/adwordsCopyright 2012 – Ajax Union LLC – All Rights Reserved
  • 15. Advertise your brand onlineWhen PeopleSearch YourBrand TheyWant to Buy!Copyright 2012 – Ajax Union LLC – All Rights Reserved
  • 16. Advertise your brand onlineWhen PeopleSearch YourBrand TheyWant to Buy!Copyright 2012 – Ajax Union LLC – All Rights Reserved
  • 17. Advertise your brand onlineMacys KnowsThat YouGet a HIGHROI from yourBrand NameCopyright 2012 – Ajax Union LLC – All Rights Reserved
  • 18. Advertise your brand onlineYou MustDo It!Or yourCompetitorsWill JumpRight In!Copyright 2012 – Ajax Union LLC – All Rights Reserved
  • 19. Advertise your brand online Retarget your visitors with banner ads!Copyright 2012 – Ajax Union LLC – All Rights Reserved
  • 20. Positive PR Online Getting In the News is easy! • Write a press release about your company. • Include your keywords in your press release. (SEO) • Mention key executives in the press release with a Quote! • Link back to your website, blog and social media on the PR. • Distribute the press release for free or paid distribution. • Get in Google News, Yahoo News, and create buzz for your company.Copyright 2012 – Ajax Union LLC – All Rights Reserved
  • 21. Branding Your Business There are hundreds of ways to brand! • Create a video for your business. Add keywords to the description. • Post your video on youtube.com and add a link to your website. • Send emails to clients, prospects to make them take action. • Ask your clients to leave reviews if they are happy. • Be active on yahoo answers and online forums for your industry • The key is to create value and spread the message.Copyright 2012 – Ajax Union LLC – All Rights Reserved
  • 22. Get More Training With Us! Ajax Union offers Online Marketing Training FREE! Join our online webinars on our website www.ajaxunion.com/webinar Come to our seminar on May 23 2012 at 6:30pm Get a ($50 Value) ticket by texting Google to: 82257 www.MarketingTrainingNY.comCopyright 2012 – Ajax Union LLC – All Rights Reserved
  • 23. Business Events NY Free Business Networking Mixer Join our networking group on Meetup. www.Meetup.com/BusinessEventsNYCopyright 2011 – Ajax Union LLC – All Rights Reserved
  • 24. Online Marketing CompanyFind out more about Ajax Union: www.ajaxunion.com Follow Us On Twitter: twitter.com/ajaxunion Like On Facebook: www.facebook.com/ajaxunion Connect On Likedin: www.linkedin.com/companies/ajax-union Call Ajax Union: 718-569-1020