Online Marketing Company                       Presentation By: Joe Apfelbaum                 Find out more about Ajax Uni...
What is marketing?
Understanding MarketingBy 2016, more than half of  the dollars spent in USretail will be influenced by           the web. ...
Understanding Marketing    Marketing is simply a    series of tests to see         what works.
A Practical Approach to Marketing
What are you marketing goals?      Your marketing goals may deal with many        different elements of your business     ...
Online Marketing Strategies       What is your strategy to achieve your goal?   • What is the budget?   • How much time do...
Measuring Results         Did your marketing strategy work?       • What will you be measuring?       • How do you know if...
Inbound VS Outbound Marketing
7 Marketing Strategies
Seven Marketing Strategies      Lets discuss 7 Popular marketing strategies.  •   Event Marketing  •   Content Marketing  ...
Event Marketing      How Many Events Do You Do a Month?         • People love to go places and do things…         • Engage...
Content Marketing      Do you have a blog? It’s easy to start one!         • Blog to build positive brand name recognition...
Direct Mail       Nothing like holding something in your hand              • Because of technology people are getting less...
Email Marketing         We Like Email; We Send Email;    We Want Email. (And There’s a Lot of Spam.)• Hotmail , Yahoo Mail...
Email Marketing
Social Media      91% of online adults use social media regularly.  •Facebook  •Linkedin  •Twitter  •Pinterest            ...
Search Engine Marketing     What is your search engine marketing strategy?  •Google AdWords  •SEO – Is it FREE?  •Local Se...
Online Video        Videos can help you get noticed!• Video engages people• Most people are visual• A picture is worth a t...
Questions, Comments, Concerns?              Quick Recap
A Practical Approach to Marketing    •   What is Marketing?    •   What are my Goals?    •   What are my Strategies?    • ...
Online Marketing Webinars            Come to our FREE Online Marketing Webinars to Learn More• Video Marketing: Tips, Tren...
Questions, Comments, Concerns?
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A practical approach to marketing shluchim conf 2012

  1. 1. Online Marketing Company Presentation By: Joe Apfelbaum Find out more about Ajax Union: www.ajaxunion.com Follow Us On Twitter: twitter.com/ajaxunion Like On Facebook: www.facebook.com/ajaxunion Connect On Linkedin:www.linkedin.com/companies/ajax-union Call Ajax Union: 800-594-0444
  2. 2. What is marketing?
  3. 3. Understanding MarketingBy 2016, more than half of the dollars spent in USretail will be influenced by the web. mar·ket·ing Noun: The action or business of promoting and selling products or services.
  4. 4. Understanding Marketing Marketing is simply a series of tests to see what works.
  5. 5. A Practical Approach to Marketing
  6. 6. What are you marketing goals? Your marketing goals may deal with many different elements of your business 1) Do you want people to buy something? 2) Do you want people to do something? 3) Do you want people to become aware of something?
  7. 7. Online Marketing Strategies What is your strategy to achieve your goal? • What is the budget? • How much time do you have? • What are obstacles that you will face?
  8. 8. Measuring Results Did your marketing strategy work? • What will you be measuring? • How do you know if you are successful? • What will change do if you don’t meet your goals?
  9. 9. Inbound VS Outbound Marketing
  10. 10. 7 Marketing Strategies
  11. 11. Seven Marketing Strategies Lets discuss 7 Popular marketing strategies. • Event Marketing • Content Marketing • Direct Mail • Email Marketing • Social Marketing • Search Engines • Video Marketing
  12. 12. Event Marketing How Many Events Do You Do a Month? • People love to go places and do things… • Engage people to come to your organization • Make events fun a memorable • Special energy when people are in the same room.
  13. 13. Content Marketing Do you have a blog? It’s easy to start one! • Blog to build positive brand name recognition • Blogging allows your humanize your organization • Blogs generally rank really well in SEO • Prove that you’re an expert in your field!
  14. 14. Direct Mail Nothing like holding something in your hand • Because of technology people are getting less mail. • Mail has a long shelf life • You need to be smart about who you send mail to • You must measure your results
  15. 15. Email Marketing We Like Email; We Send Email; We Want Email. (And There’s a Lot of Spam.)• Hotmail , Yahoo Mail and Gmail together account for well over 1 billion users.• 90% of the trillions of email messages are spam or viruses.• 77% of us want to get marketing messages via email• 36% of all emails are opened on a mobile device
  16. 16. Email Marketing
  17. 17. Social Media 91% of online adults use social media regularly. •Facebook •Linkedin •Twitter •Pinterest • Facebook • •Google Plus • Linkedin Twitter • Pinterest
  18. 18. Search Engine Marketing What is your search engine marketing strategy? •Google AdWords •SEO – Is it FREE? •Local Search •Other Search Engines •Does it really matter?
  19. 19. Online Video Videos can help you get noticed!• Video engages people• Most people are visual• A picture is worth a thousand words Today, video is quickly becoming the preferred method of communication on corporate websites. Combining stunning visuals with text based information, you can create an engaging and interesting web site. 84.4% of the U.S. Internet audience viewed a video online. The duration of the average online content video was 6.1 minutes.
  20. 20. Questions, Comments, Concerns? Quick Recap
  21. 21. A Practical Approach to Marketing • What is Marketing? • What are my Goals? • What are my Strategies? • How will I measure results • 7 Marketing Strategies
  22. 22. Online Marketing Webinars Come to our FREE Online Marketing Webinars to Learn More• Video Marketing: Tips, Trends, and Best Practices— Presented By: Ajax Union & And Now Media —Nov. 15 1 p.m. – 2 p.m. EST• Professional Prospecting: LinkedIn OptimizationStrategies – Nov 19. 12 p.m. -- 1 p.m. EST• Through The Filter: Mobile Marketing Trends WithInstagram – Nov 27 12 p.m. – 1 p.m. EST Check out our Pre-recorded Webinars and Marketing eBooks! Thank you! AjaxUnion.com/Webinar AjaxUnion.com/eBooks
  23. 23. Questions, Comments, Concerns?
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