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Understanding MarketingBy 2016, more than half of the dollars spent in USretail will be influenced by the web. mar·ket·ing Noun: The action or business of promoting and selling products or services.
Understanding Marketing Marketing is simply a series of tests to see what works.
What are you marketing goals? Your marketing goals may deal with many different elements of your business 1) Do you want people to buy something? 2) Do you want people to do something? 3) Do you want people to become aware of something?
Online Marketing Strategies What is your strategy to achieve your goal? • What is the budget? • How much time do you have? • What are obstacles that you will face?
Measuring Results Did your marketing strategy work? • What will you be measuring? • How do you know if you are successful? • What will change do if you don’t meet your goals?
Seven Marketing Strategies Lets discuss 7 Popular marketing strategies. • Event Marketing • Content Marketing • Direct Mail • Email Marketing • Social Marketing • Search Engines • Video Marketing
Event Marketing How Many Events Do You Do a Month? • People love to go places and do things… • Engage people to come to your organization • Make events fun a memorable • Special energy when people are in the same room.
Content Marketing Do you have a blog? It’s easy to start one! • Blog to build positive brand name recognition • Blogging allows your humanize your organization • Blogs generally rank really well in SEO • Prove that you’re an expert in your field!
Direct Mail Nothing like holding something in your hand • Because of technology people are getting less mail. • Mail has a long shelf life • You need to be smart about who you send mail to • You must measure your results
Email Marketing We Like Email; We Send Email; We Want Email. (And There’s a Lot of Spam.)• Hotmail , Yahoo Mail and Gmail together account for well over 1 billion users.• 90% of the trillions of email messages are spam or viruses.• 77% of us want to get marketing messages via email• 36% of all emails are opened on a mobile device
Social Media 91% of online adults use social media regularly. •Facebook •Linkedin •Twitter •Pinterest • Facebook • •Google Plus • Linkedin Twitter • Pinterest
Search Engine Marketing What is your search engine marketing strategy? •Google AdWords •SEO – Is it FREE? •Local Search •Other Search Engines •Does it really matter?
Online Video Videos can help you get noticed!• Video engages people• Most people are visual• A picture is worth a thousand words Today, video is quickly becoming the preferred method of communication on corporate websites. Combining stunning visuals with text based information, you can create an engaging and interesting web site. 84.4% of the U.S. Internet audience viewed a video online. The duration of the average online content video was 6.1 minutes.
A Practical Approach to Marketing • What is Marketing? • What are my Goals? • What are my Strategies? • How will I measure results • 7 Marketing Strategies
Online Marketing Webinars Come to our FREE Online Marketing Webinars to Learn More• Video Marketing: Tips, Trends, and Best Practices— Presented By: Ajax Union & And Now Media —Nov. 15 1 p.m. – 2 p.m. EST• Professional Prospecting: LinkedIn OptimizationStrategies – Nov 19. 12 p.m. -- 1 p.m. EST• Through The Filter: Mobile Marketing Trends WithInstagram – Nov 27 12 p.m. – 1 p.m. EST Check out our Pre-recorded Webinars and Marketing eBooks! Thank you! AjaxUnion.com/Webinar AjaxUnion.com/eBooks