Welcome Your name, title, organization and relevant experience Schedule (set expectations for timetable) Goals for this class Q&A session For live classes - ask attendees to turn cellphones to vibrate
Online Marketing Company Find out more about Ajax Union: www.ajaxunion.com Follow Us On Twitter: twitter.com/ajaxunion Like On Facebook: www.facebook.com/ajaxunion Connect On Linkedin:www.linkedin.com/companies/ajax-union Call Ajax Union: 800-594-0444
J o e A p f e lb a u m – O n lin eM a r k e t in g Friend Joe on Facebook: facebook.com/joeapfelbaum Follow Joe on Twitter: @joeapfelbaum Connect With Joe on Linkedin: http://www.linkedin.com/in/joeapfelbaum
Seven Marketing StrategiesFind out more about Ajax Union‘s products at:www.ajaxunion.com
Online Marketing Strategies How Important Is Online Marketing? • Google helped provide $11.1 billion of economic activity for New York businesses, website publishers, and non- proﬁts in 2011 • 97% of consumers look online for local goods and services • $482 Billion was spent on products researched online and purchased oﬄine 140,000 businesses and non-proﬁts beneﬁted from using Googles advertising tools, AdWords and AdSense, in 2011
Search Engine Optimization (Organic SEO) Ranking On Google Yahoo and Bing is Not Magic! • Make sure SE’s can access your site • Add keywords to your website • Add unique valuable content • Get links from other sites • Offer something people WANT to link to • Done try to trick the search engines • (They are smarter than you!) • SEO Takes Time!
Search Engine Marketing (SEM, PPC) SEM is tracked and controlled better than other marketing mediums. • Get relevant traffic to your website. • Only pay when people come to your site • Optimize for the keywords that convert • Target people in your geographic area • Customize your message • Spend as much or as little as you like • Banner advertising can tap into 80% of users • Most effective return on adspend • Measurable ROI Get started at Google.com/adwords
Social Media Marketing (SMO) Popular Social Media Platforms •Facebook •Linkedin •Twitter •Pinterest • Facebook •Google Plus • Linkedin • Twitter • Pinterest
Email Marketing (ESP) Do you all have Email? Thought so! Popular Email Service Providers • Mail Chimp • Constant Contact
Online PR (Press Releases) Press Releases Are a Great Way To Get In The News! A few good rules to live by for SEO press releases 1. Never sacrifice readability when optimizing your press release. 2. Always have a newsworthy angle. 3. Don’t write press releases that read like advertisements.
Blogging Do you have a blog for your business? • Blog to build positive brand name recognition • Blogging allows your humanize your business • Blogs generally rank really well in SEO • Prove that you’re an expert in your field!
Online Video 59% of C-level decision makers prefer online video to reading text. • Video engages people • Most people are visual • A picture is worth a thousand words • Video is great for SEO! 84.4% of the U.S. Internet audience viewed a video online, and the duration of the average online content video was 6.1 minutes. A video is 53 times more likely to generate a first page Google ranking than traditional search engine marketing techniques
Free tools for Online Marketing Some tools you should check out! • RankZen • Google Analytics • Google Webmaster Tools • Google Trends • Google Alerts • SEO Moz • SEO Book • Wordtracker
Online Marketing Webinars Come to our FREE Online Marketing Webinars AjaxUnion.com/Webinar • Thursday July 19 – 12 p.m. – Ajax Union Services with Sarah • Monday July 23 – 12 p.m. – B2B Prospecting with Joe • Tuesday July 24 – 12 p.m. – Google AdWords 101 with Josh • Tuesday August 7 – 12 p.m. – Pinterest with Leslie • Thursday August 16 – 12 p.m. - Ajax Union Services with Sarah • Tuesday August 21 – 12 p.m. – Email Marketing with Sarah • Tuesday September 4 – 12 p.m. – Social Media with Sarah • Thursday September 6 – 12 p.m. - Ajax Union Services with Sarah • Tuesday September 11 – 12 p.m. – Google 101 with David Thank you!