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Selling Your Home

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<meta name="description" content="Joe and Maria,This site provides real estate listings, real estate homes for sale, tips on buying a home, tips on selling a home, mortgage calculator, real estate information, listings for sale or rent, properties for sale, mls real estate, home evaluation services, real estate evaluations and home improvement tips. Specializing in Downtown Toronto Homes, Condominums and Lofts focusing on bloor west village, kingsway, indian road, toronto, ontario, etobicoke, york, high park, highpark, lakeshore, lake, west beaches,roncesvalles,kingsway

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Selling Your Home Selling Your Home Presentation Transcript

  • Jose Oscar Goncalves & Maria Domingues
    Working twice as hard for you.
    Sutton Group Old Mill Realty Inc.
    AN INDEPENDENT MEMBER BROKERAGE
    José Oscar Gonçalves & Maria Domingues
    SALES REPRESENTATIVES
    Presented By:
  • Jose Oscar Goncalves & Maria Domingues
    Welcome
    Hello and thank you for allowing us to make this presentation.
    For the next fifteen to twenty minutes we will discuss the sale of your property.
    Let’s get started!
  • Jose Oscar Goncalves & Maria Domingues
    To begin, we need your response to a few questions:
    1.Why do you want to sell your property at this time? For relocation, retirement, upgrading, income or investment purposes, transfer, change of lifestyle or divorce reasons?
  • Jose Oscar Goncalves & Maria Domingues
    To begin, we need your response to a few questions:
    1.Why do you want to sell your property at this time? For relocation, retirement, upgrading, income or investment purposes, transfer, change of lifestyle or divorce reasons?
    2. Are all of the necessary decision makers here so informed decisions are made?
  • Jose Oscar Goncalves & Maria Domingues
    To begin, we need your response to a few questions:
    1.Why do you want to sell your property at this time? For relocation, retirement, upgrading, income or investment purposes, transfer, change of lifestyle or divorce reasons?
    2. Are all of the necessary decision makers here so informed decisions are made?
    3. What is most important to you in this process:
    a) Timing:how quickly we sell, date of completion
    b) New Property: finding the right property to purchase
    (can we help you with that?)
    c) Right Realtor: (don’t worry, we won’t take it personally)
    d) Price: getting the highest sale price possible
  • Jose Oscar Goncalves & Maria Domingues
    Let’s talk about your home
    1.What is the best feature of your home?
  • Jose Oscar Goncalves & Maria Domingues
    Let’s talk about your home
    1.What is the best feature of your home?
    2.Is it unique?
  • Jose Oscar Goncalves & Maria Domingues
    Let’s talk about your home
    1.What is the best feature of your home?
    2.Is it unique?
    3.What do you think are the desirable aspects of your neighbourhood?
  • Jose Oscar Goncalves & Maria Domingues
    Let’s talk about your home
    1.What is the best feature of your home?
    2.Is it unique?
    3.What do you think are the desirable aspects of your neighbourhood?
    4. Tell me about your neighbours.
  • Jose Oscar Goncalves & Maria Domingues
    Let’s talk about your home
    1.What is the best feature of your home?
    2.Is it unique?
    3.What do you think are the desirable aspects of your neighbourhood?
    4. Tell me about your neighbours.
    5.DescribeyourCommunity.
  • Jose Oscar Goncalves & Maria Domingues
    Elements for success:
    Marketconditions -these need to be considered in our strategy, as the real estate market is very dynamic.
  • Jose Oscar Goncalves & Maria Domingues
    Elements for success:
    Marketconditions -these need to be considered in our strategy, as the real estate market is very dynamic.
    The appeal of your property – the condition of your home with respect to the five senses; together, we can identify opportunities and/or challenges.
  • Jose Oscar Goncalves & Maria Domingues
    Elements for success:
    Marketconditions -these need to be considered in our strategy, as the real estate market is very dynamic.
    The appeal of your property – the condition of your home with respect to the five senses; together, we can identify opportunities and/or challenges.
    3.Maximum exposure – marketing your property to reach potential Buyers.
  • Jose Oscar Goncalves & Maria Domingues
    Elements for success:
    Marketconditions -these need to be considered in our strategy, as the real estate market is very dynamic.
    The appeal of your property – the condition of your home with respect to the five senses; together, we can identify opportunities and/or challenges.
    3.Maximum exposure – marketing your property to reach potential Buyers.
    4.The right listing price – the first objective is to set the right price according to present market conditions.Pricing your property high can limit or eliminate Buyer interest.
  • Jose Oscar Goncalves & Maria Domingues
    Factors we cannot control:
    Marketconditions- These need to be considered in our strategy, as the real estate market is very dynamic.
  • Jose Oscar Goncalves & Maria Domingues
    Factors we cannot control:
    Marketconditions- These need to be considered in our strategy, as the real estate market is very dynamic.
  • Jose Oscar Goncalves & Maria Domingues
    Factors we cannot control:
    Marketconditions- These need to be considered in our strategy, as the real estate market is very dynamic.
  • Jose Oscar Goncalves & Maria Domingues
    Factors we control:
    1.Listing price
    • Comparative market analysis (CMA)
    2.Condition of your property
    • Repairs
    • Clean and tidy
    3.Promotional strategy
    4.Flexibility and availability to allow access to all
    potential Buyers
    5. Terms of the offer
  • Jose Oscar Goncalves & Maria Domingues
    Pricing strategy
    Overpricing…
    a)It makes others look better
    b)Fewer sales people will show your home
    c)Buyers are unwilling to negotiate
    d)Lost time
    e) Reduces Buyer competition
    f) Unrealisticoffers
    g) Principles of Substitution
  • Jose Oscar Goncalves & Maria Domingues
    Pricing your home to get top dollar
  • Jose Oscar Goncalves & Maria Domingues
    Maximizing the appeal of your property
    First impressions are very important and therefore, we must maximize the interior and exterior appeal of your property to potential Buyers.
    There are many tips to consider that create an inviting and attractive atmosphere:
    • A clean and tidy interior and exterior.
    • A neutral and well lit interior.
    • A fresh scent.
    • Rearranging pieces of furniture to create openness.
    • Lights left on throughout the property during showings.
    • Easy access and an inviting doorway.
    • Clean windows.
    • Clean closets that are free of clutter.
    • Open doors.
    • Clean counter space.
  • Jose Oscar Goncalves & Maria Domingues
    Maximizing the exposure of your property
    In today’s Hi-tech market, a strong web presence is essential. Studies have shown that most buyers shop for their new home Online before contacting their agent.
    Our custom websites provide potential Buyers with information that goes above and beyond what is available on conventional Internet listings.
    • Extensive picture gallery
    • Detailed floor plans
    • Features and description of your property
    • List of Improvements and updates
    • Inclusions and Exclusions
    • Neighbourhood History and information
    • Neighbourhood Schools
    • Map to the property
    • Inspection Report (at our expense, up to $500 value)
  • Jose Oscar Goncalves & Maria Domingues
    Maximizing the exposure of your property
    Website Marketing
     Custom Dedicated website for your property
    www.youraddress.com
     Realtor.ca advertising with link back to custom website
     SuttonGroupwebsitewww.sutton.com
     Our personal website www.JoeAndMaria.com
     Advertising in various internet classified sites (Craigslist, Kijiji etc..)
     Social network sites with links back to the custom website
  • Jose Oscar Goncalves & Maria Domingues
    Maximizing exposure … cont’d
    Marketing directly to home Buyers
     Property for sale sign
     Sign with custom website address
     Open houses
     Advertising - local papers
     Detailed professional brochures
     Just Listed notices in the neighbourhood with Open House schedule
  • Jose Oscar Goncalves & Maria Domingues
    Maximizing exposure … cont’d
    Marketing to other Agents
     Multiple Listing Service (MLS)
     Broker/Agent open houses
     Our network of other leading Agents in this area and
    their Buyers
     Our network of other Sutton Agents and their Buyers
    Marketing to past clients
     We are in regular contact with past clients
     email campaign to our database of clients
  • The Sutton Member Program
    As a member of the Sutton Member Program, I can provide you with access to the best mortgage rates in the market.
    Furthermore, we can offer these low rates to any qualified individuals wishing to buy your home.
    An interest rate reduction of even half a percent can save well over twenty thousand dollars throughout the amortization period of mortgage financing on the normal purchase of an average Canadian home.
    For current rates go to: www.suttonmember.com
    Mortgages facilitated by Finder Financial Services Ltd. Terms and conditions apply. Ontario and BC residents only. Finder Financial Services Ltd. is registered with the Financial Services Commission of Ontario - Registration# 10245.
  • Jose Oscar Goncalves & Maria Domingues
    Our understanding
    We will display a For Sale sign and website sign on your front lawn to attract Buyers in the area. Additionally, we commit to maximizing the exposure of your property through our marketing campaign.
    Life goes on even while you are selling a property. By keeping each other informed and adding some flexibilities, you should be able to maintain your schedule.
    Wewill endeavor to work around your busy schedule when arranging all showings. The more flexible we can be, will result in more showings and an efficient sale.
    You will commit to do what is possible to accomplish and maintain the maximum appeal of your property, until the transaction is complete.
    As discussed, market conditions beyond our control may arise that can impact the sale of your property(market, weather, Interest rates etc.)
  • Jose Oscar Goncalves & Maria Domingues
    Our personal guarantee
    1.As your Sutton Agents, our commitment to you guarantees
    our highest level of service. We specialize in customer service and prefer to dedicate ourselves to one property at a time giving it the care and attention it deserves.
    2. Wewill keep you informed of all marketing activities. These include:
    • Providing you with feedback following showings of your property.
    • Advising you of all market conditions, existing or that arise, which may affect the sale of your property including, competition from other local listings or financial market changes.
    • Marketing Strategy - Multiple Listing Service (MLS), lawn sign, Internet advertising, open houses, agents opens.
    3.We are able to suggest improvements for your property.
  • Jose Oscar Goncalves & Maria Domingues
    Our personal guarantee…cont’d
    4.We will ensure that your property has a strong web presence.
    5.Plus, deliver pre-qualified Buyers.
    6. We will update you on all activities at least once a week.
    7. We will respond to your call within two hours, from Monday to Saturday, between 9am and 6pm.
  • Jose Oscar Goncalves & Maria Domingues
    About us:
    José Oscar Gonçalves &
    Maria Domingues
    SALES REPRESENTATIVES
    Sutton Group – Old Mill Realty Inc., Brokerage
    4237 Dundas St. W., Toronto, Ontario, M8X-1Y3
    Maria: 416.918.9920
    Joe: 416.414.7421
    Office: 416.234.2424
    Fax: 416.987.5898
    Email: info@joeandmaria.com
    YOUR PHOTO
    here
    Working twice as hard for you.
  • Jose Oscar Goncalves & Maria Domingues
    About us:
    We are a husband and wife team who have been in the real estate field for over 25 years.  We have lived in the High Park area since the late 1980&apos;s and are well acquainted with the many great neighbourhoods in the West end of Toronto. We have been sales agents with Sutton Group Old Mill since 2005.
    Our love of houses started in our early 20&apos;s when we bought and renovated our first house in the Dufferin Grove area.  We then caught the renovation bug and have since extensively renovated many houses, doing most of the work ourselves. Our experience in these renovations has given us knowledge and expertise which we share with our clients.  We also have extensive knowledge and experience in property management, being respected and successful landlords for over 20 years.
    Before selling real estate, Maria was a law clerk  in a real estate law firm.  This background has given her extensive knowledge and understanding of all of the legal aspects in real estate transactions.
  • Jose Oscar Goncalves & Maria Domingues
    About us:
    From his technical background, Joe has acquired great computer knowledge and skills which has allowed him to use modern day technology to aggressively market your home. 
    In today&apos;s High-Tech world, a strong web presence is essential in the successful marketing of your property. 
    We were one of the first agents in the West End to create custom websites for all our listings.  They are designed to showcase each individual property, giving much detail and information to potential buyers. 
    These custom websites are a very successful part of our marketing campaign and are designed for each and every listing, regardless of price.
  • Jose Oscar Goncalves & Maria Domingues
    Testimonials
    Thanks so much Maria and Joe for all your attention to detail and awesome support through our first home purchase! Have a fabulous, well-earned vacation , Maria, leave that e-mail alone! Lie on the beach and socialize instead! Take Care. Jacqueline, Michel and Mayaline.
    Dear Joe and Maria
    Thank you for all that you have done.
    Your professionalism shined throughout our experience of selling our home. The extra effort and time that you put into the sale of the property was more than expected. I will recommend your services to everyone that is in need of a professional and sincere real-estate agent.
    Once again, Thank you
    MaryAnn
  • Jose Oscar Goncalves & Maria Domingues
    About Sutton Group:
    Sutton is a national Real Estate company with over 190 offices across the country.
    • we are 100% Canadian owned
    • we have been in business since 1983
    • today, we have grown to more than 8,300 salespeople
  • Jose Oscar Goncalves & Maria Domingues
    Sutton is working for you:
    The strength and recognition of the Sutton brand offers you:
    1. A commitment to a high level of service is required from every Sutton Real Estate Agent.
    2. The strength of the Sutton brand attracts Buyers.
    3. Sutton is an industry leader in technology, providing your Agent with efficient internet delivery systems:
    • www.sutton.com
    4. A source of potential Buyers is available through the Sutton Referral Directory.
    • Comprehensive listing of all Sutton salespeople
    5. Excellent advertising exposure.
  • Jose Oscar Goncalves & Maria Domingues
    The Listing Agreement
    A Listing Agreement is a contract provided by our local Real Estate Board that enables you to hire us as your Realtor.
    The Listing Agreement describes the responsibilities of each party as well as the terms of the relationship.
    As Sutton Realtors, we believe in the highest quality of service. Your satisfaction is paramount.
  • Jose Oscar Goncalves & Maria Domingues
    Documents required when listing your property
    • Copy of Title documents
    • Survey if available
    • Current Mortgage statement
    • Current Tax Bill
    • CV Assessment information
    • Photo ID of all registered owners and/or spouse
    • Annual heating costs
    • Annual Hydro costs
    • Annual Water costs
    • Annual garbage costs
    • SPIS – Sellers Property Information Statement (optional)
  • Jose Oscar Goncalves & Maria Domingues
    Thank You Again
    José Oscar Gonçalves &
    Maria Domingues
    SALES REPRESENTATIVES
    Sutton Group – Old Mill Realty Inc., Brokerage
    4237 Dundas St. W., Toronto, Ontario, M8X-1Y3
    Maria: 416.918.9920
    Joe: 416.414.7421
    Office: 416.234.2424
    Fax: 416.987.5898
    Email: info@joeandmaria.com
    YOUR PHOTO
    here
    Working twice as hard for you.