Darwin FoRM - Experian Digital Services - Prepared for Christmas?

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Darwin FoRM - 29th May 2012 - Matt Potter, Product and Propositions Director at Experian Digital Services presentation on 'Prepared for Christmas?'

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Darwin FoRM - Experian Digital Services - Prepared for Christmas?

  1. 1. Prepared for Christmas? Matthew Potter Director of Digital Products & Propositions©2012 Experian Limited. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Limited. Other products and company names mentioned may be the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without prior written permission of Experian Limited. Experian Public.
  2. 2. Oh the weather outside is frightful… § Who are we? § What happened last year? § 2011 über summary § 2012 what to expect § The gift of giving© 2012 Experian Limited. All rights reserved. Experian Public. 2
  3. 3. Who are you?© 2012 Experian Limited. All rights reserved. Experian Public. 3
  4. 4. Experian Marketing Services Digital Experian Experian Experian Experian CheetahMail DAS Hitwise Techlightenment Email & Mobile | Display Ads | Internet Insight | Social Media© 2012 Experian Limited. All rights reserved. Experian Public. 4
  5. 5. Tell me about 2011© 2012 Experian Limited. All rights reserved. Experian Public. 5
  6. 6. Tell me about 2011 100 million 4.8% more visits than 2011© 2012 Experian Limited. All rights reserved. Experian Public. 6
  7. 7. Tell me about 2011We estimated 343 million 350 million hours hours happened© 2012 Experian Limited. All rights reserved. Experian Public. 7
  8. 8. Tell me about 2011We estimated 2.18 billion 2.1 billion visits visits happened© 2012 Experian Limited. All rights reserved. Experian Public. 8
  9. 9. Total visits to shopping sites over December Boxing Day – 96.2 million visits Up 19.5% from 2010 Biggest ever day of online shopping Cyber Monday – 84.6 million visits 27 December – 87.1 million visits Up 18% from 2010 More visits than any shopping day of 2010© 2012 Experian Limited. All rights reserved. Experian Public. 9
  10. 10. Average visit time to shopping sites over December Sundays are when people have more time to spend browsing online Average visit time to retailers for December was 9 mins 26 Biggest ever Christmas Day traffic to seconds down from 10 mins retailers but average visit time 7 seconds in 2010 dropped to 8 mins 5 seconds© 2012 Experian Limited. All rights reserved. Experian Public. 10
  11. 11. Online vs offline retail traffic© 2012 Experian Limited. All rights reserved. Experian Public. 11
  12. 12. Multi-channel vs online only retail Boxing Day is where multi-channel In the run up to Christmas the gap is pulls away as post-Christmas sales narrowing between multi-channel are difficult to replicate online and online only retailers© 2012 Experian Limited. All rights reserved. Experian Public. 12
  13. 13. Changes in sources of traffic to online retail© 2012 Experian Limited. All rights reserved. Experian Public. 13
  14. 14. Changes in sources of traffic to online retail % of traffic to content based sites Twitter:!! 66% Facebook: ! 42% Google:! 39% Hotmail:! 37% % of traffic to transactional sites Twitter:!! 9% Facebook: 16% Google:! 32% Hotmail:! 20%© 2012 Experian Limited. All rights reserved. Experian Public. 14
  15. 15. Searches for sales are starting earlier Searches for sales double in two weeks. 0.9% of all searches online contained the word ‘sale’ or ‘sales’ in the week after Christmas Uplift in sale searches begins between 17 Dec and 24 Dec© 2012 Experian Limited. All rights reserved. Experian Public. 15
  16. 16. Entertaining traffic What was last year’s Christmas hit?© 2012 Experian Limited. All rights reserved. Experian Public. 16
  17. 17. Who are they and why do they matter?© 2012 Experian Limited. All rights reserved. Experian Public. 17
  18. 18. It’s elementary... 4.2 million visits to iPlayer the day after Dr Who airs 4.3 million visits to iPlayer the day after Sherlock airs 723 thousand visits to ITV Player the day after Downton Abbey airs© 2012 Experian Limited. All rights reserved. Experian Public. 18
  19. 19. Which retailers relied on Entertainment traffic the most? 1 in 6 visits in December 1 in 5 visits in December 15% of its traffic© 2012 Experian Limited. All rights reserved. Experian Public. 19
  20. 20. I know what you did last Christmas...© 2012 Experian Limited. All rights reserved. Experian Public. 20
  21. 21. What were the prominent sources and when last Christmas? Search Email Social Vouchers© 2012 Experian Limited. All rights reserved. Experian Public. 21
  22. 22. What stores, what days last Christmas? Email Social Vouchers Vouchers© 2012 Experian Limited. All rights reserved. Experian Public. 22
  23. 23. Email, the ultimate Christmas cracker Fridays 23rd December© 2012 Experian Limited. All rights reserved. Experian Public. 23
  24. 24. How about this Christmas?© 2012 Experian Limited. All rights reserved. Experian Public. 24
  25. 25. Here is what we think... Year on Year Growth Cyber Monday, Christmas Eve and Christmas Day bigger than ever Year on Year Flat / Decline Boxing day will be less significant as it fall on a Wednesday...© 2012 Experian Limited. All rights reserved. Experian Public. 25
  26. 26. So what should we do with that?© 2012 Experian Limited. All rights reserved. Experian Public. 26
  27. 27. Search 44% of traffic came from search 17th December, the Make sure you have your slice of day to get the pie on serious with Boxing Day ‘sales’© 2012 Experian Limited. All rights reserved. Experian Public. 27
  28. 28. Email 40% more likely to open emails in the morning 70% higher revenue Cyber Monday in November is due to be huge, support and promote than in this with email December© 2012 Experian Limited. All rights reserved. Experian Public. 28
  29. 29. Social Like, want, buy 4x 23rd more Foursquare December, than Albert the day social gets social Square© 2012 Experian Limited. All rights reserved. Experian Public. 29
  30. 30. Thank You If you would like your colleagues to listen to our presentation we will be sharing it on Thursday 14th June at 3pm. You can register at : https://www2.gotomeeting.com/ register/544678818 Or if you have a question please email me : matthew.potter@experian.com Or you can follow us on Twitter : @Hitwise_UK© 2012 Experian Limited. All rights reserved. Experian Public. 30

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