Getting Results from Social Media

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Delivered at the Toy & Hobby Association Industry Day 29 Jun 11

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  • Getting Results from Social Media

    1. 1. Getting Results from Social Media
    2. 2. Who am I? <ul><li>Online Marketing Specialist </li></ul><ul><li>Offline Business Owner </li></ul><ul><li>Mum! </li></ul>
    3. 3. Top 1% for traffic according to Alexa 13,823 Twitter Followers 934 Facebook Likes 719 LinkedIn Connections I walk the talk!
    4. 4. Getting Results from Social Media You think you should be using social media but you don’t really know whether it will work for your business This is for you if …
    5. 5. <ul><li>Inbound Marketing & Why It’s Important </li></ul><ul><li>How Social Media Can Work for You </li></ul><ul><li>Which platforms to use </li></ul><ul><li>The Future </li></ul>
    6. 6. Inbound Marketing
    7. 9. Inbound Marketing is More Effective Source: State of Inbound Marketing Report - http:// bit.ly/aewfHr
    8. 10. Social Media
    9. 11. What is Social Media? Social media is content created by people using highly accessible and scalable publishing technologies. ... en.wikipedia.org/wiki/Social_media Social Media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings. ... sprythink.com/glossary.html Online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other. www.tvb.org/multiplatform/Multiplatform_Glossary.aspx A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction. searchenginewatch.com /define Why is it important?
    10. 12. Toy Industry Association, Inc. “ Social media is taking the world by storm . . . and it’s not just for kids.  By using sites such as  Linked In ,  Facebook ,  Twitter  or even  My Space , toy companies are finding unique ways to connect with consumers, get their brand in front of them and create unique experiences. Social networking sites have become the way to communicate and educate on a grassroots level.”
    11. 13. Why Is It Important? <ul><li>Inbound Marketing </li></ul><ul><li>Build Community </li></ul><ul><ul><li>E.g. Sylvanian Families; Lego </li></ul></ul><ul><li>Extend your Reach </li></ul><ul><li>Finding and developing Partnerships </li></ul><ul><li>Customer Service </li></ul><ul><li>Internet ‘Superstars’ </li></ul><ul><ul><li>E.g. Obama Campaign </li></ul></ul>
    12. 14. Most Valuable Channels Source: 19 Marketing Experts Share Tips and Insights - http://bit.ly/i4Q9Jq
    13. 15. Social Media <ul><li>Blogging </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>YouTube </li></ul>
    14. 16. Social Media is for B2B and B2C Source: State of Inbound Marketing Report - http:// bit.ly/aewfHr
    15. 17. Social Media – How? Share & Help <ul><li>Party analogy </li></ul><ul><li>Share useful content </li></ul><ul><li>Answer questions </li></ul><ul><li>Join conversations </li></ul><ul><li>‘ like’ status updates </li></ul><ul><li>Ask questions </li></ul><ul><li>Be social! </li></ul><ul><li>Position yourself as an Expert </li></ul><ul><li>Social Proof </li></ul>
    16. 18. 19 Hours ago 104 Likes 182 Comments What’s your best potty training advice? What’s your best potty training advice? 19 Hours ago 104 Likes 182 Comments What’s your best potty training advice? 19 Hours ago 104 Likes 182 Comments What’s your best potty training advice? 19 Hours ago 104 Likes 182 Comments What’s your best potty training advice?
    17. 19. “ One of my daughters toys had a fault and I am very pleased with how quickly my problem has been dealt with, excellent customers service. Thanks” My 2 month old son on his bouncer!  Looks like he’s very interested in the animals. We hope Brent continues to enjoy his bouncer. Thanks for sharing the photo, Daisy
    18. 20. In honor of Father’s Day this Sunday, we’d like to hear from (or about) our Dads. What did you think when you first saw your child? After 44 minutes – 26 Likes and 49 comments After 18 hours – 52 Likes and 65 comments
    19. 21. 168,537 Views 32,008 Views 56,710 Views Videos are often made by ‘raving fans’. This one – Britain’s Got Talent – involves painstaking repeat camera shots to achieve just a short video
    20. 24. Trends for 2011 Source: 19 Marketing Experts Share Tips and Insights - http://bit.ly/i4Q9Jq
    21. 25. Internet Usage by Youth 2006-2010, Base: US youth ages 8-21, Online more than 1 hr &quot;yesterday&quot; 2006-2010 Source: Harris Interactive 9 in 10 Youth Online 1+ Hours A Harris Interactive study on the internet habits of youth found that eight in 10 8-to-12-year-olds (79%) and nine in 10 13-to-24-year-olds (88% of 13-to-17-year-olds, 90% of 18-to-24-year-olds) spend an hour or more online on a typical day. The average number of hours spent online daily increases with age, rising from 1.9 hours among 8-to-12-year-olds to 3.5 hours among 13-to-17-year-olds, topping at 4.5 hours among 18-to-24-year-olds. Every day, youth spend an hour-plus online
    22. 26. Where do your customers, prospects and potential partners hang out?
    23. 27. 7 Simple Steps to Online Marketing SUCCESS Free Webinar Thursday 14 July at 1pm http://www.jododds.com/webinar

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