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Contents <ul><li>Part 1: Intranet people search (case study) </li></ul><ul><li>Part 2: Internet people search </li></ul>
Vision What if Harley had never met Davidson? Vision in the project
Visionen i prosjektet What if Bang had never met Olufsen?
What can 35000 people do together? Connected people work smarter
The challenge Undocumented knowledge Utilizing the weak ties SharePoint pain points
Challenge: undocumented knowledge <ul><li>80 % of the knowledge is in peoples head *) </li></ul><ul><li>*)  http://www.cmb...
Challenge: undocumented knowledge <ul><li>Knowledge workers use as much as 40% of their time to find answers </li></ul><ul...
Challenge: utilizing the weak ties <ul><li>Collaboration usually done in very small groups </li></ul><ul><ul><li>How to ma...
Challenge: SharePoint pain points Site 1 Site 15 Site 2 Site 1 Site 1000 Site 1 Site 345 Site 6 Site 1 Site 1 Site 3 Site ...
Challenge: the collaboration cycle The collaboration cycle. Jørgen Dalen and Anne Zanussi  Phase Tools Challenge Find Sear...
Findability Face recognition The use of concepts Exploration vs targeted behavior Findability Face recognition The use of ...
Findability: exploration vs targeted behavior Is a domain expert in Usability User experience UX dept Tone Terum Is author...
Findability: the use of concepts <ul><li>Strategy and finance </li></ul><ul><ul><li>Business development </li></ul></ul><u...
 
 
Ethics The dilemmas of ranking people Ethics The dilemma of ranking people
Solution name
Ethics: three principles for ranking people <ul><li>Social distance: higher ranking to people that is similar </li></ul><u...
Ethics: three principles for ranking people <ul><li>Social distance: higher ranking to people that is similar </li></ul><u...
Ethics: three principles for ranking people <ul><li>Social distance: higher ranking to people that is similar </li></ul><u...
Conclusion
Conclusion intranet search <ul><li>Vision </li></ul><ul><ul><li>Finding the right person can be more important than findin...
If the world was my intranet… People search on  the internet
Why interest for people search on Internet? www.halogen.no/kurs-og-artikler/fagartikler/internett-trender-for-2009/
Why interest for people search on Internet? <ul><li>The social media war is moving into the search realm </li></ul><ul><li...
Ambiguous: Which Jørgen Dalen? Outdated Redunant Trivial
Sesam personsøk Disambiguation, but not possible to filter the content on chosen person
Google profile: what is the purpose?
Google profile: what is the purpose? <ul><li>Improve data quality? </li></ul><ul><li>Getting monopoly by “owning” the name...
 
 
 
Promising ”semantic web-ish” initiatives <ul><li>One identity for login on different web services </li></ul><ul><li>Only a...
Promising ”semantic web-ish” initiatives <ul><li>One identity for login on different web services </li></ul><ul><li>Only a...
Promising ”semantic web-ish” initiatives <ul><li>One identity for login on different web services </li></ul><ul><li>Only a...
Promising ”semantic web-ish” initiatives <ul><li>One identity for login on different web services </li></ul><ul><li>Only a...
Summary internet people search <ul><li>I would like… </li></ul><ul><ul><li>Improved people search with semantic web functi...
Summary internet people search <ul><li>I would like… </li></ul><ul><ul><li>Improved people search with semantic web functi...
Summary internet people search <ul><li>I would like… </li></ul><ul><ul><li>Improved people search with semantic web functi...
Summary internet people search <ul><li>I would like… </li></ul><ul><ul><li>Improved people search with semantic web functi...
Recommended reading Sigvald J. Harryson:  Managing know-who based companies   A Multinetworked Approach to Knowledge and I...
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People Search

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Hoe to improve people findability in large organiszations. How to improve people serach on Internet by using semantic web technology

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  • Transcript of "People Search"

    1. 2. Contents <ul><li>Part 1: Intranet people search (case study) </li></ul><ul><li>Part 2: Internet people search </li></ul>
    2. 3. Vision What if Harley had never met Davidson? Vision in the project
    3. 4. Visionen i prosjektet What if Bang had never met Olufsen?
    4. 5. What can 35000 people do together? Connected people work smarter
    5. 6. The challenge Undocumented knowledge Utilizing the weak ties SharePoint pain points
    6. 7. Challenge: undocumented knowledge <ul><li>80 % of the knowledge is in peoples head *) </li></ul><ul><li>*) http://www.cmbg.org/papers/2003Presentations/P04-Capt%20&%20Using%20Val%20Undoc%20Knowl%20-%20Lewis%20Hanes.ppt . </li></ul>
    7. 8. Challenge: undocumented knowledge <ul><li>Knowledge workers use as much as 40% of their time to find answers </li></ul><ul><li>They use more than 20% of our time finding answers that others in the company already have </li></ul><ul><li>Less than 20% of available critical knowledge is being used actively </li></ul><ul><li>Employees are more likely to turn to colleagues for information </li></ul><ul><li>Connecting people is the fastest way to speed up knowledge reuse </li></ul><ul><li>Research from Way of Work project </li></ul>
    8. 9. Challenge: utilizing the weak ties <ul><li>Collaboration usually done in very small groups </li></ul><ul><ul><li>How to make these small groups connect to each other? </li></ul></ul><ul><ul><li>Granovetter’s model of social networks </li></ul></ul>http://en.wikipedia.org/wiki/Weak_tie
    9. 10. Challenge: SharePoint pain points Site 1 Site 15 Site 2 Site 1 Site 1000 Site 1 Site 345 Site 6 Site 1 Site 1 Site 3 Site 1 Site 4 Site 1 Site 300 Site 7 Site n Site 100 Site 46 Blog 3 Blog 1 Site 50 Site 200 Blog 2 Site 100 Site 100 Site 100 Site 100 Site 100 Site 100 Collaboration Human resources Recruiting Site 1 Site 2
    10. 11. Challenge: the collaboration cycle The collaboration cycle. Jørgen Dalen and Anne Zanussi Phase Tools Challenge Find Search, navigation Content must be searchable/navigable Choose Navigable search result Good relevance indicators Communicate IM, email etc Immediate contact Create relation Knowledge network Reify relation Collaborate Wikis, workspaces etc Ease of use, no extra work Share Blog, CMS, DM etc Ease of use, good metadata Find Search, navigation Content must be searchable/navigable
    11. 12. Findability Face recognition The use of concepts Exploration vs targeted behavior Findability Face recognition The use of concepts Expoloration vs targeted search
    12. 13. Findability: exploration vs targeted behavior Is a domain expert in Usability User experience UX dept Tone Terum Is author of New guidelines for mobile (news story) Halogen Is employed in Has as sub-domain Colleague with Has as topic Exploration Targeted behavior: Persons “hubs” in the information space Is a service delivered by Usability User experience Tone Terum Is owned by Halogen Is employed in has as sub-domain Is expert in has as topic Mobile guidelines (news article) written by
    13. 14. Findability: the use of concepts <ul><li>Strategy and finance </li></ul><ul><ul><li>Business development </li></ul></ul><ul><ul><li>Business strategy </li></ul></ul><ul><ul><li>Business plan </li></ul></ul><ul><li>Market and product </li></ul><ul><ul><li>Marketing and branding </li></ul></ul><ul><ul><li>Market strategy </li></ul></ul><ul><ul><li>Market research and analysis </li></ul></ul><ul><ul><li>Product management </li></ul></ul><ul><li>Sales and customer relations </li></ul><ul><ul><li>Customer support </li></ul></ul><ul><ul><li>Direct sales </li></ul></ul><ul><ul><li>Etc </li></ul></ul>Documents Workspaces Site x Persons (My Site) Taxonomy (competence areas) Information assets Portal pages Portal Business strategy Domain experts Related documents Workspaces Ola Normann Kari Andersen Jørgen Dalen Lorem ipsum dolor sit amet, odio iusto set diam nonummy carem clarem. Workspace 1 Workspace 2 Document 1 Document 2 Document 3 Document 4 Topic pages Workspace 1 Workspace 2
    14. 17. Ethics The dilemmas of ranking people Ethics The dilemma of ranking people
    15. 18. Solution name
    16. 19. Ethics: three principles for ranking people <ul><li>Social distance: higher ranking to people that is similar </li></ul><ul><ul><li>Pros: Increased relevance </li></ul></ul><ul><ul><li>Con: The strength of weak ties not necessarily utilized </li></ul></ul>
    17. 20. Ethics: three principles for ranking people <ul><li>Social distance: higher ranking to people that is similar </li></ul><ul><ul><li>Pros: Increased relevance </li></ul></ul><ul><ul><li>Con: The strength of weak ties not necessarily utilized </li></ul></ul><ul><li>Contribution: higher ranking to people that contribute </li></ul><ul><ul><li>Pros: These people tend to be motivated to contribute </li></ul></ul><ul><ul><li>Cons: Might lead to manipulation of ranking </li></ul></ul>
    18. 21. Ethics: three principles for ranking people <ul><li>Social distance: higher ranking to people that is similar </li></ul><ul><ul><li>Pros: Increased relevance </li></ul></ul><ul><ul><li>Con: The strength of weak ties not necessarily utilized </li></ul></ul><ul><li>Contribution: higher ranking to people that contribute </li></ul><ul><ul><li>Pros: These people tend to be motivated to contribute </li></ul></ul><ul><ul><li>Cons: Might lead to manipulation of ranking </li></ul></ul><ul><li>Consumption: higher ranking to people that are often contacted/bookmarked </li></ul><ul><ul><li>Pros: Reflects the actual interest in this person </li></ul></ul><ul><ul><li>Cons: These people might not want to be contacted </li></ul></ul>
    19. 22. Conclusion
    20. 23. Conclusion intranet search <ul><li>Vision </li></ul><ul><ul><li>Finding the right person can be more important than finding a document </li></ul></ul><ul><li>Interaction </li></ul><ul><ul><li>Finding a person is not enough (connecting, relating, collaborating…) </li></ul></ul><ul><li>Information architecture </li></ul><ul><ul><li>Use the same taxonomy for both people and content (not two different systems) </li></ul></ul>
    21. 24. If the world was my intranet… People search on the internet
    22. 25. Why interest for people search on Internet? www.halogen.no/kurs-og-artikler/fagartikler/internett-trender-for-2009/
    23. 26. Why interest for people search on Internet? <ul><li>The social media war is moving into the search realm </li></ul><ul><li>Search engines must utilize data on social distance to become more effective </li></ul><ul><li>More people than before contribute with content on the web </li></ul><ul><li>Semantic web offer new possibilities </li></ul><ul><li>More organizations see the necessity with a multi-networked approach </li></ul>
    24. 27. Ambiguous: Which Jørgen Dalen? Outdated Redunant Trivial
    25. 28. Sesam personsøk Disambiguation, but not possible to filter the content on chosen person
    26. 29. Google profile: what is the purpose?
    27. 30. Google profile: what is the purpose? <ul><li>Improve data quality? </li></ul><ul><li>Getting monopoly by “owning” the namespace? </li></ul><ul><li>Evolve into a more social search (utilizing social graphs) </li></ul><ul><li>Offer personal SEO? </li></ul><ul><li>Compete with LinkedIn, Facebook and other person profile pages? </li></ul><ul><li>Enrich the use of other Google applications (Google Talk)? </li></ul><ul><li>http://factoryjoe.com/blog/2009/04/15/google-profiles-namespace-lock-in-social-search/ </li></ul><ul><li>http://googleblog.blogspot.com/2009/04/search-for-me-on-google.html </li></ul>
    28. 34. Promising ”semantic web-ish” initiatives <ul><li>One identity for login on different web services </li></ul><ul><li>Only applicable for login </li></ul><ul><li>Not accessible for other users </li></ul><ul><li>http://openid.net/ </li></ul>
    29. 35. Promising ”semantic web-ish” initiatives <ul><li>One identity for login on different web services </li></ul><ul><li>Only applicable for login </li></ul><ul><li>Not accessible for other users </li></ul><ul><li>http://openid.net/ </li></ul><ul><li>Unique identity for music artists </li></ul><ul><li>Contains other useful metadata as well </li></ul><ul><li>Web page representation of metadata as well </li></ul><ul><li>Accessible for all </li></ul><ul><li>Not human-readable URI </li></ul><ul><li>http://musicbrainz.org/ </li></ul>
    30. 36. Promising ”semantic web-ish” initiatives <ul><li>One identity for login on different web services </li></ul><ul><li>Only applicable for login </li></ul><ul><li>Not accessible for other users </li></ul><ul><li>http://openid.net/ </li></ul><ul><li>Unique identity for music artists </li></ul><ul><li>Contains other useful metadata as well </li></ul><ul><li>Web page representation of metadata as well </li></ul><ul><li>Accessible for all </li></ul><ul><li>Not human-readable URI </li></ul><ul><li>http://musicbrainz.org/ </li></ul><ul><li>Restful URI http://google.com/profiles/username/joergen.dalen.norway </li></ul><ul><li>Owned by Google </li></ul><ul><li>Some content avaliable to all on web </li></ul>
    31. 37. Promising ”semantic web-ish” initiatives <ul><li>One identity for login on different web services </li></ul><ul><li>Only applicable for login </li></ul><ul><li>Not accessible for other users </li></ul><ul><li>http://openid.net/ </li></ul><ul><li>Unique identity for music artists </li></ul><ul><li>Contains other useful metadata as well </li></ul><ul><li>Web page representation of metadata as well </li></ul><ul><li>Accessible for all </li></ul><ul><li>Not human-readable URI </li></ul><ul><li>http://musicbrainz.org/ </li></ul><ul><li>Restful URI http://google.com/profiles/username/joergen.dalen.norway </li></ul><ul><li>Owned by Google </li></ul><ul><li>Some content avaliable to all on web </li></ul><ul><li>Very little content publically available </li></ul><ul><li>Available in web interface </li></ul><ul><li>URI reusable, but locked to Facebook (?) </li></ul>
    32. 38. Summary internet people search <ul><li>I would like… </li></ul><ul><ul><li>Improved people search with semantic web functionality </li></ul></ul><ul><ul><ul><li>Create relationships between content and persons </li></ul></ul></ul><ul><ul><ul><li>Standardized people metadata and profiles </li></ul></ul></ul><ul><ul><ul><li>One public and one private ID for each person </li></ul></ul></ul>
    33. 39. Summary internet people search <ul><li>I would like… </li></ul><ul><ul><li>Improved people search with semantic web functionality </li></ul></ul><ul><ul><ul><li>Create relationships between content and persons </li></ul></ul></ul><ul><ul><ul><li>Standardized people metadata and profiles </li></ul></ul></ul><ul><ul><ul><li>One public and one private ID for each person </li></ul></ul></ul><ul><ul><li>Less redundancy (duplicated content and services) </li></ul></ul>
    34. 40. Summary internet people search <ul><li>I would like… </li></ul><ul><ul><li>Improved people search with semantic web functionality </li></ul></ul><ul><ul><ul><li>Create relationships between content and persons </li></ul></ul></ul><ul><ul><ul><li>Standardized people metadata and profiles </li></ul></ul></ul><ul><ul><ul><li>One public and one private ID for each person </li></ul></ul></ul><ul><ul><li>Less redundancy (duplicated content and services) </li></ul></ul><ul><ul><li>Simpler, more transparent privacy settings (not like Facebook) </li></ul></ul>
    35. 41. Summary internet people search <ul><li>I would like… </li></ul><ul><ul><li>Improved people search with semantic web functionality </li></ul></ul><ul><ul><ul><li>Create relationships between content and persons </li></ul></ul></ul><ul><ul><ul><li>Standardized people metadata and profiles </li></ul></ul></ul><ul><ul><ul><li>One public and one private ID for each person </li></ul></ul></ul><ul><ul><li>Less redundancy (duplicated content and services) </li></ul></ul><ul><ul><li>Simpler, more transparent privacy settings (not like Facebook) </li></ul></ul><ul><li>I wouldn’t like… </li></ul><ul><ul><li>Too much personal control on the content on search pages </li></ul></ul><ul><ul><li>Complete removal of trivial content </li></ul></ul>
    36. 42. Recommended reading Sigvald J. Harryson: Managing know-who based companies A Multinetworked Approach to Knowledge and Innovation Management Mark Granovetter: The strength of weak ties http://www.si.umich.edu/~rfrost/courses/SI110/readings/In_Out_and_Beyond/Granovetter.pdf
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