Contents Part 1: Intranet people search (case study) Part 2: Internet people search

Part 1: Intranet people search (case study)

Part 2: Internet people search

Vision What if Harley had never met Davidson? Vision in the project

Visionen i prosjektet What if Bang had never met Olufsen?

What can 35000 people do together? Connected people work smarter

The challenge Undocumented knowledge Utilizing the weak ties SharePoint pain points

Challenge: undocumented knowledge 80 % of the knowledge is in peoples head *) *) http://www.cmbg.org/papers/2003Presentations/P04-Capt%20&%20Using%20Val%20Undoc%20Knowl%20-%20Lewis%20Hanes.ppt .

80 % of the knowledge is in peoples head *)

*) http://www.cmbg.org/papers/2003Presentations/P04-Capt%20&%20Using%20Val%20Undoc%20Knowl%20-%20Lewis%20Hanes.ppt .

Challenge: undocumented knowledge Knowledge workers use as much as 40% of their time to find answers They use more than 20% of our time finding answers that others in the company already have Less than 20% of available critical knowledge is being used actively Employees are more likely to turn to colleagues for information Connecting people is the fastest way to speed up knowledge reuse Research from Way of Work project

Knowledge workers use as much as 40% of their time to find answers

They use more than 20% of our time finding answers that others in the company already have

Less than 20% of available critical knowledge is being used actively

Employees are more likely to turn to colleagues for information

Connecting people is the fastest way to speed up knowledge reuse

Research from Way of Work project

Challenge: utilizing the weak ties Collaboration usually done in very small groups How to make these small groups connect to each other? Granovetter’s model of social networks http://en.wikipedia.org/wiki/Weak_tie

Collaboration usually done in very small groups

How to make these small groups connect to each other?

Granovetter’s model of social networks

Challenge: SharePoint pain points Site 1 Site 15 Site 2 Site 1 Site 1000 Site 1 Site 345 Site 6 Site 1 Site 1 Site 3 Site 1 Site 4 Site 1 Site 300 Site 7 Site n Site 100 Site 46 Blog 3 Blog 1 Site 50 Site 200 Blog 2 Site 100 Site 100 Site 100 Site 100 Site 100 Site 100 Collaboration Human resources Recruiting Site 1 Site 2

Challenge: the collaboration cycle The collaboration cycle. Jørgen Dalen and Anne Zanussi Phase Tools Challenge Find Search, navigation Content must be searchable/navigable Choose Navigable search result Good relevance indicators Communicate IM, email etc Immediate contact Create relation Knowledge network Reify relation Collaborate Wikis, workspaces etc Ease of use, no extra work Share Blog, CMS, DM etc Ease of use, good metadata Find Search, navigation Content must be searchable/navigable

Findability Face recognition The use of concepts Exploration vs targeted behavior Findability Face recognition The use of concepts Expoloration vs targeted search

Findability: exploration vs targeted behavior Is a domain expert in Usability User experience UX dept Tone Terum Is author of New guidelines for mobile (news story) Halogen Is employed in Has as sub-domain Colleague with Has as topic Exploration Targeted behavior: Persons “hubs” in the information space Is a service delivered by Usability User experience Tone Terum Is owned by Halogen Is employed in has as sub-domain Is expert in has as topic Mobile guidelines (news article) written by

Findability: the use of concepts Strategy and finance Business development Business strategy Business plan Market and product Marketing and branding Market strategy Market research and analysis Product management Sales and customer relations Customer support Direct sales Etc Documents Workspaces Site x Persons (My Site) Taxonomy (competence areas) Information assets Portal pages Portal Business strategy Domain experts Related documents Workspaces Ola Normann Kari Andersen Jørgen Dalen Lorem ipsum dolor sit amet, odio iusto set diam nonummy carem clarem. Workspace 1 Workspace 2 Document 1 Document 2 Document 3 Document 4 Topic pages Workspace 1 Workspace 2

Strategy and finance

Business development

Business strategy

Business plan

Market and product

Marketing and branding

Market strategy

Market research and analysis

Product management

Sales and customer relations

Customer support

Direct sales

Etc

Ethics The dilemmas of ranking people Ethics The dilemma of ranking people

Solution name

Ethics: three principles for ranking people Social distance: higher ranking to people that is similar Pros: Increased relevance Con: The strength of weak ties not necessarily utilized

Social distance: higher ranking to people that is similar

Pros: Increased relevance

Con: The strength of weak ties not necessarily utilized

Ethics: three principles for ranking people Social distance: higher ranking to people that is similar Pros: Increased relevance Con: The strength of weak ties not necessarily utilized Contribution: higher ranking to people that contribute Pros: These people tend to be motivated to contribute Cons: Might lead to manipulation of ranking

Social distance: higher ranking to people that is similar

Pros: Increased relevance

Con: The strength of weak ties not necessarily utilized

Contribution: higher ranking to people that contribute

Pros: These people tend to be motivated to contribute

Cons: Might lead to manipulation of ranking

Ethics: three principles for ranking people Social distance: higher ranking to people that is similar Pros: Increased relevance Con: The strength of weak ties not necessarily utilized Contribution: higher ranking to people that contribute Pros: These people tend to be motivated to contribute Cons: Might lead to manipulation of ranking Consumption: higher ranking to people that are often contacted/bookmarked Pros: Reflects the actual interest in this person Cons: These people might not want to be contacted

Social distance: higher ranking to people that is similar

Pros: Increased relevance

Con: The strength of weak ties not necessarily utilized

Contribution: higher ranking to people that contribute

Pros: These people tend to be motivated to contribute

Cons: Might lead to manipulation of ranking

Consumption: higher ranking to people that are often contacted/bookmarked

Pros: Reflects the actual interest in this person

Cons: These people might not want to be contacted

Conclusion

Conclusion intranet search Vision Finding the right person can be more important than finding a document Interaction Finding a person is not enough (connecting, relating, collaborating…) Information architecture Use the same taxonomy for both people and content (not two different systems)

Vision

Finding the right person can be more important than finding a document

Interaction

Finding a person is not enough (connecting, relating, collaborating…)

Information architecture

Use the same taxonomy for both people and content (not two different systems)

If the world was my intranet… People search on the internet

Why interest for people search on Internet? www.halogen.no/kurs-og-artikler/fagartikler/internett-trender-for-2009/

Why interest for people search on Internet? The social media war is moving into the search realm Search engines must utilize data on social distance to become more effective More people than before contribute with content on the web Semantic web offer new possibilities More organizations see the necessity with a multi-networked approach

The social media war is moving into the search realm

Search engines must utilize data on social distance to become more effective

More people than before contribute with content on the web

Semantic web offer new possibilities

More organizations see the necessity with a multi-networked approach

Ambiguous: Which Jørgen Dalen? Outdated Redunant Trivial

Sesam personsøk Disambiguation, but not possible to filter the content on chosen person

Google profile: what is the purpose?

Google profile: what is the purpose? Improve data quality? Getting monopoly by “owning” the namespace? Evolve into a more social search (utilizing social graphs) Offer personal SEO? Compete with LinkedIn, Facebook and other person profile pages? Enrich the use of other Google applications (Google Talk)? http://factoryjoe.com/blog/2009/04/15/google-profiles-namespace-lock-in-social-search/ http://googleblog.blogspot.com/2009/04/search-for-me-on-google.html

Improve data quality?

Getting monopoly by “owning” the namespace?

Evolve into a more social search (utilizing social graphs)

Offer personal SEO?

Compete with LinkedIn, Facebook and other person profile pages?

Enrich the use of other Google applications (Google Talk)?

http://factoryjoe.com/blog/2009/04/15/google-profiles-namespace-lock-in-social-search/

http://googleblog.blogspot.com/2009/04/search-for-me-on-google.html

Promising ”semantic web-ish” initiatives One identity for login on different web services Only applicable for login Not accessible for other users http://openid.net/

One identity for login on different web services

Only applicable for login

Not accessible for other users

http://openid.net/

Promising ”semantic web-ish” initiatives One identity for login on different web services Only applicable for login Not accessible for other users http://openid.net/ Unique identity for music artists Contains other useful metadata as well Web page representation of metadata as well Accessible for all Not human-readable URI http://musicbrainz.org/

One identity for login on different web services

Only applicable for login

Not accessible for other users

http://openid.net/

Unique identity for music artists

Contains other useful metadata as well

Web page representation of metadata as well

Accessible for all

Not human-readable URI

http://musicbrainz.org/

Promising ”semantic web-ish” initiatives One identity for login on different web services Only applicable for login Not accessible for other users http://openid.net/ Unique identity for music artists Contains other useful metadata as well Web page representation of metadata as well Accessible for all Not human-readable URI http://musicbrainz.org/ Restful URI http://google.com/profiles/username/joergen.dalen.norway Owned by Google Some content avaliable to all on web

One identity for login on different web services

Only applicable for login

Not accessible for other users

http://openid.net/

Unique identity for music artists

Contains other useful metadata as well

Web page representation of metadata as well

Accessible for all

Not human-readable URI

http://musicbrainz.org/

Restful URI http://google.com/profiles/username/joergen.dalen.norway

Owned by Google

Some content avaliable to all on web

Promising ”semantic web-ish” initiatives One identity for login on different web services Only applicable for login Not accessible for other users http://openid.net/ Unique identity for music artists Contains other useful metadata as well Web page representation of metadata as well Accessible for all Not human-readable URI http://musicbrainz.org/ Restful URI http://google.com/profiles/username/joergen.dalen.norway Owned by Google Some content avaliable to all on web Very little content publically available Available in web interface URI reusable, but locked to Facebook (?)

One identity for login on different web services

Only applicable for login

Not accessible for other users

http://openid.net/

Unique identity for music artists

Contains other useful metadata as well

Web page representation of metadata as well

Accessible for all

Not human-readable URI

http://musicbrainz.org/

Restful URI http://google.com/profiles/username/joergen.dalen.norway

Owned by Google

Some content avaliable to all on web

Very little content publically available

Available in web interface

URI reusable, but locked to Facebook (?)

Summary internet people search I would like… Improved people search with semantic web functionality Create relationships between content and persons Standardized people metadata and profiles One public and one private ID for each person

I would like…

Improved people search with semantic web functionality

Create relationships between content and persons

Standardized people metadata and profiles

One public and one private ID for each person

Summary internet people search I would like… Improved people search with semantic web functionality Create relationships between content and persons Standardized people metadata and profiles One public and one private ID for each person Less redundancy (duplicated content and services)

I would like…

Improved people search with semantic web functionality

Create relationships between content and persons

Standardized people metadata and profiles

One public and one private ID for each person

Less redundancy (duplicated content and services)

Summary internet people search I would like… Improved people search with semantic web functionality Create relationships between content and persons Standardized people metadata and profiles One public and one private ID for each person Less redundancy (duplicated content and services) Simpler, more transparent privacy settings (not like Facebook)

I would like…

Improved people search with semantic web functionality

Create relationships between content and persons

Standardized people metadata and profiles

One public and one private ID for each person

Less redundancy (duplicated content and services)

Simpler, more transparent privacy settings (not like Facebook)

Summary internet people search I would like… Improved people search with semantic web functionality Create relationships between content and persons Standardized people metadata and profiles One public and one private ID for each person Less redundancy (duplicated content and services) Simpler, more transparent privacy settings (not like Facebook) I wouldn’t like… Too much personal control on the content on search pages Complete removal of trivial content

I would like…

Improved people search with semantic web functionality

Create relationships between content and persons

Standardized people metadata and profiles

One public and one private ID for each person

Less redundancy (duplicated content and services)

Simpler, more transparent privacy settings (not like Facebook)

I wouldn’t like…

Too much personal control on the content on search pages

Complete removal of trivial content

Recommended reading Sigvald J. Harryson: Managing know-who based companies A Multinetworked Approach to Knowledge and Innovation Management Mark Granovetter: The strength of weak ties http://www.si.umich.edu/~rfrost/courses/SI110/readings/In_Out_and_Beyond/Granovetter.pdf