CENTURY21 Access America

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    Welcome to Century 21 (Company Name)! We are thrilled to be here and to have you as a part of our family. We are very excited to show you the power of the Century 21 system and what this company can do for you. Now let’s take a look at what makes us the gold standard.

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    CENTURY21 Access America - Presentation Transcript

    1. CENTURY 21 ® Access America CAREER SEMINAR
    2. Are you looking for…
      • Unlimited growth opportunities?
      • Flexible work schedule?
      • Security and financial independence?
      • More control of your future?
      • Personal satisfaction and recognition?
    3. The CENTURY 21 System . . . By the numbers!
      • 58 Countries
      • More than 8,000 Offices
      • Over 143,000 Sales
      • Associates
      • Nobody in the Whole
      • World sells more
      • Real Estate than
      • CENTURY 21
      • NOBODY
    4. The CENTURY 21 ® System Imagine a career that offers unlimited growth opportunities. A career that gives you the power to take control of your future, the tools to see quick results, the satisfaction of finding customers the home of their dreams – and the support of a successful team of proven real estate professionals standing behind you. Welcome to the CENTURY 21 ® System. And welcome to everything you should expect from a career – Rewards, Recognition, Respect and Results.
    5. Our Brand Value Proposition
        • We are a strong , vibrant and global real estate family .
        • We strive every day to deliver unsurpassed market intelligence and insights , and use our strengths to help you successfully buy and sell real estate.
        • We embrace your goals and are committed to achieving them .
        • Our network is your edge :
        • 58 countries, 8,300 offices and 140,000 agents strong.
        • CENTURY 21: The Gold Standard .
    6. Our History 8,300 Offices Worldwide 140,000 Sales Associates 58 Countries &Territories 1971 2008 1974 1983 1989 1998 2002 2006 First CENTURY 21 Office Opens in California First CENTURY 21 International Office Opens in Canada CENTURY 21 Expands to Japan CENTURY 21 Expands to Mexico CENTURY 21 Expands to China CENTURY 21 Expands to Asia Pacific CENTURY 21 Expands to Russia 10 Countries 20 Countries 40 Countries 2 Countries 5 Countries
    7. The CENTURY 21 ® System Customers & Clients Brokers/Owners CENTURY 21 System SALES ASSOCIATES
    8. How the CENTURY 21 ® System helps you achieve your goals Business Benefits Award Winning Training Industry Leading Marketing Awards and Recognition Programs Technology Brand Awareness Market Share
    9. CENTURY 21 has a goal – Every Agent 2 Listings and 1.25 Closing – EVERY MONTH
    10. Tom Kunz : Our President and CEO
    11. Brand Awareness
    12. We Are A Global Brand
    13. And Still Growing . . .
      • International Facts and Figures:
          • CENTURY 21 is on target to surpass 60 countries and territories by the end of 2008
          • CENTURY 21 will have more international offices than domestic offices by the end of 2008
          • China is the fastest growing region with 1,200 offices
          • France, with 950 offices, is the #1 revenue region
          • Japan, with 800 offices, is the #2 revenue region
    14. International Opportunities China Japan France
    15. Industry Leadership
    16. What do consumers think? CENTURY 21 has the highest brand awareness level when compared to any other real estate organization surveyed. First in consumers’ minds . CENTURY 21 is the real estate organization consumers think of FIRST! 2007 Ad Tracking Study. The survey results are based on 1,216 online interviews with a national random sample of adults (ages 25 – 54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1,216 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization.
    17. What Does It Take To Be A Successful Company Successful Traits Items Scorecard:
    18. Cultural traits of a successful company
      • Leadership – The management team clearly and regularly communicates the Company goals.
      • Accountability – The management team holds the agents accountable for performance.
      • Social environment – The office needs to be a place agents want to be. Professional, motivating, positive and fun.
      • Committed to the brand – The management team encourages the use of brand benefits.
      • Technology – Take advantage of and stay current with technology tools
    19. Cultural traits of a successful company
      • Management – Agents need to be coached on a regular schedule.
      • Minimum standards – Agents need to be held to minimum production standards for the good of the whole company.
    20. What will YOUR goal be?
      • Average Sales Price: 300,000
      • Average Commission in the REALTOR’s Pocket: $4000
      • How Many Homes do you need to sell to make your goal?
      • How many buyers will you need?
      • How many sellers?
      • How Many Appointments?
      • How Many Open Houses?
      • How Many Showings?
    21. Industry Leader in Marketing
    22. CENTURY 21 ® Marketing Programs
      • Our programs maximize your chances of success by…
        • Generating leads
        • Creating Preference for the CENTURY 21 Brand
        • Increasing consumer interest and satisfaction
        • Enhancing customer retention
        • Helping you differentiate from your competition
        • Increasing listings and sales
    23. National Advertising
    24. Distributed Listings
        • National Residential
        • AOL Real Estate
        • BHGrealestate.com
        • ColdwellBanker.com
        • CyberHomes.com
        • ERA.com
        • Frontdoor.com
        • Google
        • Homes.com
        • Homescape
        • LakeHomesUSA.com
        • LandandFarm.com
        • OceanhomesUSA.com
        • OpenHouse.com
        • Optimum Homes
        • RiverhomesUSA.com
        • Trulia.com
        • Yahoo! Real Estate
        • Zillow.com
        • Local Residential
        • Chicagotribune.com
        • Cleveland.com
        • Daytonanewsjournal.com
        • Fortmeyerstrib.com
        • Latimes.com
        • Northwesthomes.com
        • Nytimes.com
        • Myhomehunt.com (Detroit Free Press)
        • Ocregister.com (Orange County, Ca)
        • Signonsandiego.com
        • Ohio.com
        • Orgegonlive.com
        • Orlandosentinel.com
        • Signonsandiego.com
        • Sunsentinel.com (South Broward County, Fl)
        • Tampatribune.com
        • Commercial
        • City Feet .com
        • LoopNet .com
      • Fine Homes & Estates
        • NYTimes.com
        • (residential 300K+)
        • Wall Street Journal (residential 500K+)
    25. Hispanic Advertising
    26. Local Advertising
    27. National Listing Distribution Partners
    28. Search Engine Marketing
      • What does Search Engine Marketing (SEM) do? Drives more traffic to your web site by paying for targeted keyword search results with search engines.
      • - (Brand, Generic, and Regional terms) - CENTURY 21 currently bidding on over 65,000 keywords -Trademarked with Google for the term “CENTURY 21”
    29. Preferred Client Club
        • All This For Just About $8 Per Year
      Personalized Welcome Letter Personalized Bi-monthly Magazine Personalized Spring and Fall Postcards
    30. eNewsletters FREE!!!
    31. Property Marketing Solutions
    32. Personal TV Advertising
    33. Technology
    34. Century21.com
    35. 21Online.com
    36. Property Slideshow
    37. www.c21accessamerica.com
    38. www.c21accessamerica.com Our Website is not only an IDX website with the entire MLS in Connecticut and RI. This also has Web 2.0 technology with access to neighborhood statistics from Trulia and Closed area statistics from Zillow. This gives the consumer the power to make informed choices right online! As you can see this site has a GOOGLE server, the potential buyer or seller can search using Key Words , like ‘Water Front ’, ‘Bank Owned’, ‘ East Side’, ‘walk to school ’ and so on. If you are searching for a good deal on a bank foreclosed property, or want water front property, near the train, or a large back yard you can actually search for these things just like the Google search you are used to! Google Base Search Engine allows you the option to search by key words, or by price range and town and styles See Next Page for Property Details and contact opportunity 178 Results!
    39. www.c21accessamerica.com NAR Statistic: 24% of the consumers actually FIND their home on line! Trulia shows what is on the Market now in the area, Zillow shows what has sold in the neighborhood See Next Page for comparable closed properties
    40. This site was developed by John & Kate Rowles of Newport. This is an Ecommerce website designed to give the customer an experience similar to Amazon or Ebay. www.c21accessamerica.com
    41. CENTURY 21 ® Access America Lead Shooter When a prospective customer puts a request in on the Century21.com website or the C21accessamerica.com website, the request gets forwarded to the agents cell phone within minutes! Allowing the agent to call the customer and give information or make an appointment. Our Website! Our Website is an IDX website with the entire MLS in Connecticut and RI! Agents have the opportunity to have their own with the same capabilities!
    42. Build Your Own Web Site
    43. The CENTURY 21 LeadRouter™ Product 1. Consumer Inquires Online LeadRouter Process 2. LeadRouter Finds Agent by Cell Phone 4. Software Requires Agent Accountability 5 . Managers and Brokerage Monitor All Leads 3. Agent Contacts Lead from Anywhere
    44. Global Referral Network (CGRN)
      • Web-based referral management tool that connects over 8,000 activated offices
      • Tracking and reporting system for referral business
      • Ability to choose fee on outbound referrals
      • Guaranteed referral fees
      • Opens doors to Upromise™ referrals
      • Access 24/7
      The CENTURY 21 Global Referral Network allows you to access over 100,000 CENTURY 21 professionals worldwide!
    45. Award Winning Training
    46. Award Winning Training
    47. Training for Associates at All Levels
      • Sales Skills
        • CREATE 21
        • Advanced Real Estate Skills (ARES)
      • Coaching and Accountability
        • M.A.P.
        • Productivity Enhancement Process (PEP)
      • Niche Markets & Specializations
        • Fine Homes & Estates
        • New Home Sales
        • Mature Moves
        • Commercial Brokerage
      • Designations
        • CGRN Sales Associate
        • Accredited Buyers Representation
        • Residential Finance Specialist
    48. Business Benefits
    49. Healthcare
      • 3 Health Plans offered for 1099s and W2s :
      • Guaranteed issue healthcare and HIPAA compliant
      • No minimum lives requirement
      • Available to sales associates and employees
      • Available in all 50 states
      • Enrollment is available via phone and online
      • Enrollment available year round to “new” agents and W2s
      • Full major medical
      • Full array of stand alone benefits
    50. 401K Program
      • Available to Sales Associate and Employees
      • $395 Annual Administration Fee Includes Following Services:
        • Adding New Employees and Deleting Old Employees
        • IRS Testing for Compliance
        • IRS Form 5500
        • Collection and Allocation of Funds
        • Processing of Loan Requests by Participants
        • Processing of Distribution Requests
        • Quarterly Reports by The Hartford
      • Enrollment via phone only
    51. National Discounts
    52. Virtual Tours
    53. Awards and Recognition Programs
    54. International Awards and Events
    55. National Convention 2009 – San Antonio
    56. Top Agent Retreat 2008 - CHICAGO !!
    57. CENTURY 21 ® Systems Value Added Services
    58. Additional Real Estate Services
    59. CENTURY 21® Access America Connections   Northern States Mortgage Services*  Home Warranty Protection*  Transaction Management Online*  Moving & Storage  Attorney Services Bendett & McHugh, PC  SCM Insurance* Through CENTURY 21 Connections we are able to offer you additional services and programs that will help save you money and provide the highest level of service ever offered by any real estate system. CENTURY 21 ® Access America One Stop Shop
    60. CENTURY 21 Access America ® Transaction Management System
      • Entire transaction is coordinated from day one
      • One single contact – Monday through Friday, 9:00am to 5:00pm
      • Transaction Manager is a licensed Real Estate Agent and truly understands the financing application and approval process
      • Buyers and sellers receive clear, step by step instructions to ensure a smooth and timely closing
      • Access your sale or purchase with your own secure ID via the web, 24 hours a day, seven days a week, 365 days a year
      • Communicate with all parties of your transaction through one consolidated messaging center via fax, text to voice messaging and e-mails
      • View posted documents such as Contracts, Disclosures, MLS printouts, Amendments, Extensions, Contact Sheets, etc
      • Continued access to file once it has become a closing for years
      • Allows you to be an active participant in your transaction
    61. Community Involvement
    62. Giving Back To The Community To Date CENTURY 21 Has Raised Over $95,000,000 For Easter Seals 1979 2008 1984 1989 1994 1999 2004 Easter Seals Selected As Primary Charity $6,000,000 Raised In The First 5 Years $20,000,000 Raised In The First 10 Years $47,000,000 Raised In The First 15 Years $62,000,000 Raised In The First 20 Years $76,000,000 Raised In The First 25 Years
    63. CENTURY 21 (Office Name) Management and Office Team CENTURY 21 Access America
    64. Central CT Offices Regional President Beverly A. Peterson Southington, CT Office 117 North Main Street Southington, CT 06489 Phone: 860-621-8378 Toll Free :1-800-525-7793 Fax: 860-276-8032 Southington Career Development Center 143 North Main Street Souhtington, CT 06489 Phone: 860-621-8378 Toll Free :1-800-525-7793 Fax: 860-276-0369 Meriden, CT Office 477 South Broad Street Meriden, CT 06450 Phone: 203- 634-1876 Toll Free :1-800-525-7793 Fax: 203-237-4142 Real Estate Development Center Principals & Practices Continuing Education860-276-1479 143 North Main Street Southington, CT 06489
    65. Our Team
    66. Why are we so successful? #1 in CT!
      • Support Systems
      • New Agent Training
      • In-house Career Coaching & opportunities through out the agents careers.
      • Top Market Share
      • Cutting Edge Technology
      • New Construction Opportunities
    67. Support System
      • Management Team
      • Beverly Peterson (Regional President)
      • Kelly Peterson (CFO & Office Manager)
      • Jodi Tussing (Director of Career Development & Recruiting)
      • Director of Business Development
      • Ryan Peterson
      • International Business Coach
      • Ralph Williams (our coach & consultant)
      • Director of Customer Service
      • Donald Cruz (Director of the Call Center)
      • Office Administrative Team
      • Debbie Wiltse, Kathy Brayfield
      • Transaction Management Team
      • Anne Knope & Amybeth Gustuvson
    68. In-House Training
      • Ralph Williams ~ Jodi Tussing
      • New Construction
      • Advanced CMA workshops for target marketing and statistics
      • Technology
      • Power Point Slide Show Presentations
      • Foreclosures purchasing at Auctions
      • Sales Technique Workshops & and MORE!
    69. Training Center In-house Classes
    70.  
    71. Letter of recommendation from James Macchio, REALTOR James Macchio REALTOR
    72. Letter of recommendation from Robert Mlynick, a part time agent with the Southington Office, that went through the training program and continues to take advantage of coaching to further his very profitable career Robert Mlynick Realtor with C21 Access America!
    73. Letter of recommendation from Eddie Siebert, an award winning agent and business man with Century 21 Access America. Eddie Siebert Jr Realtor with C21 Access America
    74. Letter of recommendation from Matthew Ferrara, National Trainer and Speaker, CEO of Major Real Estate DOT Com Firm in Boston, MA.
    75. Letter of recommendation from Amy Chorew Part time Agent with C21 Access America, married to a builder. Also is a National Trainer for Classes like Certified Staging for National CE, and Certified CE on using technology in Real Estate. Amy is one of the most technology savvy people I know and I value her opinion!
    76. Letter of recommendation from William H. Breen Trainer and Business Developer with BBHawk Consulting in Milford, CT. Bill has worked as a consultant and employee with Aon, GM, Toyota, and others in the development of training products.
    77. Testimonials Testimonials Please View my Recommendations on Linked in!   http:// www.linkedin.com/in/jtussing "Jodi sees potential in everyone! She is an inspiring and amazing person to work with. To hear all the information and knowledge from her during training, has been a gift to help me succeed!" December 4, 2007 Lisa M. OConnell , Realtor, Century 21 Access America reported to Jodi at Century 21 Access America "Jodi's professional ethics and committment to excellence is second to none. As Regional Director of Career Development at Century 21 Access America, she continually interfaces with the agents, assisting them on real estate procedures, and providing guidance to finalize transactions. As an agent in this office, Jodi has helped me on numerous occasions to obtain positive results. I give her my highest recomendation." November 29, 2007 Robert Mlynick , Mfg. Eng, O.F. Mossberg & Sons was with another company when working with Jodi at Century 21 Access America "Jodi is an outstanding asset to the C21 Access America organization. Jodi utilizes her 20+ years in the real estate business as a top producer to recruit, teach/train, guide and mentor all the agents at C21 AA. Agents who have had the opportunity to work under her are well-informed and prepared to meet the demands of the market place. Jodi aggressively stays well-versed in real estate, technology and all other topical real estate information. Jodi loves her work and it is apparent in in her dedication to both the organization and each individual agent. It has been a pleasure and privilege to work with her." November 28, 2007 Deborah Longley , Real Estate Agent, Century 21 Access America reported to Jodi at Century 21 Access America "Jodi is a wealth of knowledge and tireless energy! She is a fantastic trainer and is a pleasure to work with!" November 28, 2007 Leslie Lower , Realtor, Century 21 Access America worked directly with Jodi at Century 21 Access America "My work grants me the opportunity to work with what many would call the "Best of The Best". Jodi is one who fits into that category. She is dedicated, she is knowledgeable and she is one of those professionals who makes a positive difference for those she works with. Whoever first said, "Goes the extra mile" was probably inspired to use those words by Jodi Tussing's work and attitude." November 28, 2007 Ralph Williams , Owner, Bottom Line University® worked with Jodi at Century 21 Access America "Jodi is a very knowledgeable realtor and someone with impeccable ethics. She knows how to sell and is great at teaching others how to do so. She is someone that I am happy to recommend with no reservations." November 28, 2007 Larry Garfinkel , Attorney, Reiner, Reiner & Bendett, PC was a consultant or contractor to Jodi at Century 21 Access America "Jodi is a leader and would be anasset to any cutting edge real estate company" November 6, 2007 Steven Friedman , President, Recruiting Services Inc worked with Jodi at Century 21 Access America
    78.  
    79.  
    80. Ralph is King of the World : )
    81.  
    82.  
    83. (what does that mean?....)
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    85. (what does that mean?....)
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    87. (what does that mean?....)
    88.  
    89. In-House Technology
      • • WiFi, with contracts, presentations and classes on our server.
      • • Enjoy our web enabled Agent log-in to track your business
      • • Have the power of Century 21’s national brand recognition on TV, Radio and more Plus local expertise
      • • Cutting Edge Tech: Google Powered Website, that incorporates Zillow and Trulia technology
      • • A Top trainer that can help you meet and reach your goals
        • • this is just the beginning
    90. Awards & Events Mike, Joe, Heather, Donald & Arben Celebrate At the Gold Ball – We’re #1! Elvis’s & Beverly’s Birthday! The Access America Gang Celebrating another Year # 1 THIS star is for YOU : )
    91. Awards & Events Collette & friend at the Ball Kelly, Arben & the Hulk 2008 Convention in Orlando at the Gaylord Palms 2001 – 2008 CENTURY 21 Access America is the #1 Century 21 in New England! Awarded Every Year at the Gold Ball!
    92. Career Development Events Our Agents are given the opportunity to Work with Ralph Williams Of Bottom Line University T M on Retreats with Top Agents and Brokers around the country!
    93. Ralph Williams of Bottom Line University
    94. Market Share Last 12 Months
    95. Summary
      • Why CENTURY 21 Access America
      • The power of the team to get the job done.
      • The power of the record of results we have assembled.
      • The power of the systems that are in place that allow us to grow and increase market share, services, and profitability.
      • The power in the vision of management and their commitment to excellence in this company.
      • The power of the CENTURY 21 name.
      • The Power of OUR Commitment to Explode YOUR Career!
    96.  
    97.  
    98. Let’s Get Started! Next Steps…
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