Ten percent of the cell phone owners surveyed use mobile location services at least once a week.
Sixty-three percent of Apple iPhone owners use location services at least once a week.
Adults ages 25-34 are frequent users of location services, with 22 percent using them at least once a week.
Respondents said they use these services most frequently to “locate nearby points of interest, shops or services.”
Consumers are interested in allowing their phone to automatically share their location in exchange for perks, such as free use of mobile applications and mobile coupons.
Location and Advertising “ Location-based applications are extremely interesting for brands and retailers in that they allow those companies to direct consumers to outlets in their vicinity while simultaneously providing information about the products on offer . When these are allied to measures such as mobile coupons and vouchers, you have the combination of information and financial incentive which can be compelling for consumers.” Juniper Research
Location-Based Mobile Social Networking in early adopter phase
The History Channel created tips on Foursquare that share historically significant facts with users when they check into a location of note, for instance the first building that bought an Otis elevator.
Source: MarketingToolsCentral Restaurant Owner Increases Sales by 110% with Foursquare Swarm Badge Party
"USA TODAY has always been a traveler's companion. We can't think of a better way to reach our core audience than to offer our valuable content while they are in the process of traveling," said Victoria Borton, general manager of USA TODAY Travel.
Tools for developers to index, interpret and consume data connected to a location
Our goal with Geotoko was to create a platform that delivers location-based content and geo-targeted promotions and allows small businesses to manage and reward customers for checking-in. Checking-in, after all, is the hot new thing to do.
Build mighty location services. Impactful mobile developer services for monetization, including Geofencing, Universal Location Service and Privacy Management
Fire Eagle (Yahoo)
Take your location to the web!
viaPlace is a white-label B2B framework for providing points of interest and augmented reality applications for iPhone/iPad, Android, Blackberry and other web-enabled smart phones.
Monitor Checkins - Trends - Deals What’s going on out there??
Checkin Mania is an app to track who is checking in various locations around you using the popular location based social media apps. Find popular spot on Foursquare and Gowalla, tips from Foursquare, tweets from places and more.
Would provide local recommendations, loyalty programs and rewards via the Facebook platform. Through both mobile and web-based applications, PlacePop would provide businesses with a marketing platform for reaching their customer base through Facebook Places.
Snacksquare is the only real location based push marketing solution on the market today. Based on deep integration with the newly available Foursquare API, we facilitate push marketing via SMS txt messages from local businesses to real people actively sharing their location information via checkins who are open to receiving location based promotions.