Personal Branding

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From 9/22/11 when I presented to the Northern Virginia Society for Human Resource Management on building your personal brand.

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Personal Branding

  1. 1. Building Your Brand UsingSocial Media nova shrm, sept 22, 2011 jodi gershsdirectorssocial mediasgannett @jodiontheweb
  2. 2. What is your brand? [not your company orbusiness, but YOUR brand]
  3. 3. 1997
  4. 4. Who Are You?Who Do You Want To Be? Decide and Become.
  5. 5. 2007
  6. 6. Let’s Talk About You, Inc. What do people think about when they think of you? What do you want them to think about? YOU are already a brand.
  7. 7. The New First Impression Me
  8. 8. What do you believe in?What is your message? What makes you unique? What do you have to offer? What would your slogan be?
  9. 9. Brand Your Brand Colors Fonts Photo Logo
  10. 10. Photo Credit Business Strategy Innovation.
  11. 11. where can your brand live? WorldWideWeb – Twitter – Facebook – LinkedIn – YouTube – Blogs
  12. 12. Monitor Your Brand [Reputation]Marketing/Promoting vs. EngagementConsistent Messaging Authentic You
  13. 13. Personal Brand vs. Professional Job • one and the same? • privacy settings
  14. 14. Become an Expert • Blogs • LinkedIn Groups • Tweetchats
  15. 15. Human Resources • Recruiting • Guidelines and Policies
  16. 16. First Steps• Google Yourself – First screen of results• Secure your brand – usernamecheck.com• Create some accounts – Twitter, LinkedIn, Facebook
  17. 17. I’m jodiontheweb• www.jodiontheweb.com• Facebook.com/jodiontheweb• Facebook.com/jodionthewebdotcom• Twitter.com/jodiontheweb• About.me/jodiontheweb thank you!

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