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A location-based service (LBS) is an information and entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geo graphical position of the mobile device (GPS)
‘ News organizations are using location tips to link to content. Frequently, this takes the form of dining tips connected to restaurant reviews. Followers can click on a link to get more information about the restaurant.’
‘ Individual journalists can provide similar value by offering their expertise in tips and linking to content that they have produced for more information.’
“ Location-based applications are extremely interesting for brands and retailers in that they allow those companies to direct consumers to outlets in their vicinity while simultaneously providing information about the products on offer. When these are allied to measures such as mobile coupons and vouchers, you have the combination of information and financial incentive which can be compelling for consumers.” -Juniper Research
Michael Boland, a senior analyst and program director at BIA/Kelsey said check-ins represent the makings of a business model, but they haven’t reached their full potential value yet because there isn’t a well-defined system to buy and sell advertising. “I think it does have a lot of staying power. We’re only going to see it grow and evolve,” he said. - Mashable