Content programming for the social audience
by Jodi Gersh, Director of Social Media & Engagement at Gannett on Oct 22, 2013
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Part of the 2013 Gannett Social Media Training Program ...
Part of the 2013 Gannett Social Media Training Program
Presented to Gannett, August 20th, 2013
"We should not forget social media isn't the same as traditional media, and audiences don't expect the same experience from us on social networks as they would on our websites or with our other products. This class will look at the research behind what content works well on social media, the science behind why people share on social media and the art of writing social headlines that will translate to more clicks, shares, and reach."
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