Tradeshows are not just logistics, it's all about strategy. This presentation highlights basics; like why go and moves onto budgeting (money, time and staff), defining ROI & ROO, show selection, picking a space, booth behavior tips, capturing leads, staking out the competition, and tips to save money.
You will take away sample timelines and checklists for preparing tradeshow programs, promotion plans and a booth first aid kit. There are also tools to evaluate and measure the effectiveness of your tradeshow strategies.
Clipping is a handy way to collect important slides you want to go back to later.