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Types Of Online Advertising

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Description of the various types of online advertising with examples

Description of the various types of online advertising with examples

Published in: Technology, Business

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  • All of You can join RYMIYL ADMEDIA (http://www.rymiyl.com) which is the best alternative of google adsense.
    They accept all traffic from all over the world for all languages sites. They accept adult and non-adult both websites. Their payment options are also very nice. This company (Rymiyl Admedia) is Indian based company.
    Just join and start earning of money as a publisher...................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • All of You can join RYMIYL ADMEDIA which is the best alternative of google adsense.
    They accept all traffic from all over the world for all languages sites. They accept adult and non-adult both websites. Their payment options are also very nice. This company (Rymiyl Admedia) is Indian based company.
    Just join and start earning of money as a publisher...................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Really very informative!
    www.cashincasino.blogspot.com
       Reply 
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  • Thank you
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  • Thank you, Jodie.
       Reply 
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    Your message goes here
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  • 1. Types of Advertising Supported by the Internet… … And How this Advertising Supports the Needs of Different Types of Business Jodie Josey April 2009
  • 2. Outline of Presentation
    • Needs of Business
    • Types of Business
    • Types of Online Advertising
    • Relating the Types of Advertising to the Different Types of Online Business
    • Benefits of Online Advertising
    • Summary
  • 3. Needs of Business
    • From an advertising context…
    • Businesses Buy Advertising to:
      • Attract potential customers to their business
      • Generate a measurable response from those potential customers that eventually leads to a sale.
        • Subscription to a mailing list
        • Immediate sale
    • Businesses Sell Advertising to:
      • Generate revenue
  • 4. Types of Business
    • Purely Internet Based Business
      • Their “shop front” is solely online, there is no physical address
      • e.g. www.Amazon.com
  • 5. Types of Business
    • Purely Internet Based Business
      • Their “shop front” is solely online, there is no physical address
      • e.g. www.Amazon.com
    • Clicks-and-Mortar Business Models
      • A traditional bricks and mortar business that uses the internet as an extension of its physical business
      • e.g. www.Borders.com.au
  • 6. Types of Business
    • Purely Internet Based Business
      • Their “shop front” is solely online, there is no physical address
      • e.g. www.Amazon.com
    • Clicks-and-Mortar Business Models
      • A traditional bricks and mortar business that uses the internet as an extension of its physical business
      • e.g. www.Borders.com.au
    • Both types of business can adopt a variety of internet business models
  • 7. Internet Business Models
    • There are 8 different online business models:
      • Virtual storefront
      • Information brokers
      • Transaction brokers
      • Online marketplace
      • Content provider
      • Online service provider
      • Virtual community
      • Portal
    • They use advertising to either:
      • Generate Revenue through Selling Advertising
      • Generate Customers through Buying Advertising
  • 8. Types of Online Advertising - Paid Advertising
      • Pay Per Click (PPC)
        • Advertiser pays when their ad is clicked
        • e.g. Google Adwords, Yahoo Search Marketing, Google Adsense
    i
  • 9. Types of Online Advertising - Paid Advertising
      • Pay Per Click (PPC)
        • Advertiser pays when their ad is clicked
        • e.g. Google Adwords, Yahoo Search Marketing, Google Adsense
    i
  • 10. Types of Online Advertising - Paid Advertising
      • Pay Per Impression (PPM)
        • Advertiser pays for every appearance of their ad on a web page
        • e.g. banner ads or popup ads
  • 11. Types of Online Advertising - Paid Advertising
      • Pay Per Impression (PPM)
        • Advertiser pays for every appearance of their ad on a web page
        • e.g. banner ads or popup ads
  • 12. Types of Online Advertising - Paid Advertising
      • Pay Per Action (PPA)
        • e.g. pay per sale, e.g. affiliate programs
  • 13. Types of Online Advertising - Paid Advertising
      • Pay Per Action (PPA)
        • e.g. pay per sale, e.g. affiliate programs
  • 14. Types of Online Advertising - “Free” Advertising
    • Article Submission
      • “Content is king” online
      • Submit magazine style articles to other websites, in return for a link to your website
  • 15. Types of Online Advertising - “Free” Advertising
    • Article Submission
      • “Content is king” online
      • Submit magazine style articles to other websites, in return for a link to your website
  • 16. Types of Online Advertising - “Free” Advertising
    • Natural Search Engine Ranking
      • Key is to rank highly for the keywords that your target market will search for
      • Search Engine Optimization (SEO)
  • 17. Types of Online Advertising - “Free” Advertising
    • Natural Search Engine Ranking
      • Key is to rank highly for the keywords that your target market will search for
      • Search Engine Optimization (SEO)
  • 18. Relating the Types of Advertising to the Different Types of Online Business - Virtual Storefront
      • Sells physical products directly to consumers or other businesses
  • 19. Relating the Types of Advertising to the Different Types of Online Business - Virtual Storefront
      • Sells physical products directly to consumers or other businesses
      • e.g. www.Amazon.com Affiliate Program to generate traffic
  • 20. - Information brokers
      • Provide information to individuals and businesses
      • Revenue is generated from selling advertising space or from a commission by directing buyers to sellers
  • 21. - Information brokers
      • Provide information to individuals and businesses
      • Revenue is generated from selling advertising space or from a commission by directing buyers to sellers
      • e.g. www.Edmunds.com Banner Ad to generate revenue
  • 22. - Transaction brokers
      • Saves the user time and money by providing transaction options
      • Revenue is generated from a fee generated by directing a buyer to a seller
  • 23. - Transaction brokers
      • Saves the user time and money by providing transaction options
      • Revenue is generated from a fee generated by directing a buyer to a seller
      • e.g. www.BoutiqueWineries.com.au - Natural Ranking to generate traffic
  • 24. - Online marketplace
      • A digital marketplace where buyers and sellers meet
      • Revenue is generated from transaction fees between the buyers and sellers
  • 25. - Online marketplace
      • A digital marketplace where buyers and sellers meet
      • Revenue is generated from transaction fees between the buyers and sellers
      • e.g. www.GraysOnline.com.au – Embedded Content and Affiliate Marketing
    Generates traffic for www.GraysOnline.com.au Generates revenue for www.RealEstate.com.au
  • 26. - Content provider
      • Provides digital content, such as music, photos, videos
      • Revenue is generated by sales of the digital content or by selling advertising space
  • 27. - Content provider
      • Provides digital content, such as music, photos, videos
      • Revenue is generated by sales of the digital content or by selling advertising space
      • e.g. www.iStockPhoto.com – PPC advertising to generate traffic
  • 28. - Virtual community
      • Provides an online meeting place where people with similar interests can meet.
      • Revenue is generated by selling advertising space.
  • 29. - Virtual community
      • Provides an online meeting place where people with similar interests can meet.
      • Revenue is generated by selling advertising space.
      • e.g. www.Facebook.com – PPC or PPM advertising to generate revenue
  • 30. Benefits of Online Advertising
    • Cost effective: Online advertising is results-driven advertising, i.e. you pay only after the pre-determined “success”
    • Targeted: You can easily reach a specific reader based on geography, areas of interest and context of the content.
    • Search: The internet is predominantly used for information; people are looking for answers about their problems, a particular type of product or solution
    • Reach: You can reach a much wider audience online
    • Measurable: Online advertising is transparent. Reporting and analysis gives comprehensive evidence of the return on investment for all advertising activities.
    • Act now: Consumers can immediately click on a link to access more information, make a direct purchase or register for newsletters or services.
  • 31. Summary
    • Online advertising is an effective means of generating revenue and generating traffic to a business
    • The types of advertising include:
      • Paid advertising models
      • Free advertising models
    • A business will utilize a variety of the advertising mediums to suit their needs
  • 32. Thank you!
    • Any Questions?