Training Presentation - July 2010

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Training Presentation on:
Your Online Profile
Your Listings
Your Market

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  • A profile page – Google, realestate.co.nz etc A blog A social network page – Facebook A comment on a blog A quote in an online publication A property listing A YouTube video A twitter profile
  • 24hrs of video uploaded to YouTube every minute If Facebook was a country, it would be the third largest in the world with a population of over 400 million people There are 50 million tweets per day, an average of 600 tweets per second. Google has only been around for 11 years!!
  • 24hrs of video uploaded to YouTube every minute If Facebook was a country, it would be the third largest in the world with a population of over 400 million people There are 50 million tweets per day, an average of 600 tweets per second. Google has only been around for 11 years!!
  • Comprehensive Prop Report to for prospective vendors as an incentive to list with you
  • Training Presentation - July 2010

    1. 1. Online Marketing
    2. 2. The Internet – Your Path to Success   <ul><li>Realestate.co.nz – a background </li></ul><ul><li>Your online profile </li></ul><ul><li>Your listings </li></ul><ul><li>Your market </li></ul><ul><li>Stay in touch </li></ul>
    3. 3. But first, who is realestate.co.nz?
    4. 4. Over 400,000 people looking / mth
    5. 5. Over 311,000 ‘clicks’ to industry sites / mth
    6. 6. Over 22,000 emails to industry / mth
    7. 7. Leader in International Traffic
    8. 8. Clear leader in Specialist Real Estate
    9. 9. Clear leader in Residential Real Estate
    10. 10. Your Profile
    11. 11. So...what is an online profile?  
    12. 12. New Age of Communication  
    13. 13. Twitter Connects You!  
    14. 14. Why is an online profile so important for real estate?
    15. 15. Close to 3hrs per week spent online…
    16. 16. <ul><li>To provide a credible trusted reference check </li></ul><ul><li>To showcase your expertise </li></ul><ul><li>To help build your reputation </li></ul><ul><li>To be found where the buyers are looking </li></ul><ul><li>But mainly – TO GET YOU MORE BUSINESS </li></ul>Why do YOU need an online profile?
    17. 17. ...So you can be FOUND! Who can I trust to market my parents house in Tauranga? Who seems to be the local expert in selling city apartments? Before Simon comes round tomorrow to appraise the house, let’s review his profile. Who seems to be the best real estate agent in Kingsland?
    18. 18. Visibility in Google = Power!
    19. 19. <ul><li>Demonstrate expertise & local knowledge </li></ul><ul><li>Just a form of conversation </li></ul><ul><li>Become the go-to specialist for both Vendors & Purchasers </li></ul><ul><li>Track Key Words and use them again! </li></ul>We can help you do this... Time: 1 hour per week (ongoing) Cost: $0.00 ...by setting up a blog
    20. 20. Dominate your Suburb... <ul><li>Working for you 24/7! </li></ul><ul><li>$25 - $150 per month. </li></ul><ul><li>Book for 3 months. </li></ul><ul><li>Only three per suburb. </li></ul>... become a Featured Agent on Realestate.co.nz
    21. 21. Realestate.co.nz Profiles Time: 30 seconds Cost: $0.00
    22. 22. Your Listings
    23. 23. What are the buyers looking for?
    24. 24. Get the basics right! Address Price Maps More images Larger/high quality images TELL A STORY! MAKE YOUR LISTINGS STAND OUT!
    25. 25. Email Alerts – first impressions count FAIL!
    26. 26. Power up your Listings... <ul><li>Vendor Paid Marketing - $250 </li></ul><ul><li>Two Week Campaign – ideal for lead up to Tenders/Auctions! </li></ul><ul><li>10 x the traffic! </li></ul><ul><li>Limited to just 3 premium spots per suburb. </li></ul><ul><li>Rotates 6 spots on Home Page </li></ul><ul><li>Rotates 3 spots on District Page </li></ul>....and make them a feature
    27. 27. Impress your Vendors... ... Get them more buyers! ... Show them how many potential buyers are looking at their home! ... and where they come from
    28. 28. Your Market
    29. 29. Set up Email Alerts for your area and keep track of potential new listings...... What are your competitors listing?
    30. 30. Industry Commentary
    31. 31. Industry Reporting
    32. 32. Property and suburb information <ul><li>Free basic reports </li></ul><ul><li>Review key suburb statistics </li></ul><ul><li>Comprehensive property report </li></ul><ul><li>Contribute a community profile if one has not been written yet. </li></ul>
    33. 33. Stay in touch! @realestateconz , @realagentpro www.unconditional.co.nz 0800 732 536 [email_address]

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